A good logo is more than a picture to slap onto stationary or billboards.
Your logo is a symbol that can help people to remember your business and even stir emotions. It only works that way if gets designed properly.
While you can DIY your own logo design, you’re likely to end up with something that you don’t love and customers don’t respond to. A professional dental logo design offers benefits that a DIY version can’t match.
Let’s dig into three of those benefits.
There’s an almost overwhelming impulse to try and cram as much information as possible into a logo. It’s understandable since logos are often the only thing people remember about a business.
It’s also a rookie mistake. A good logo needs to scale down and still be immediately recognizable on a business card. As often as not, intricate designs become a blurry mess at that scale.
Consider the logos of the brands you see on a regular basis. Are they complicated and overloaded with text? Almost certainly not. In fact, they’re probably dominated by basic shapes and a minimum of words.
That very simplicity makes them easy to remember and, equally important, easy to identify in a store.
A professional logo designer will help to guide you toward a simpler logo that is memorable, conveys your brand and still scales.
Innovative Dental Logo Design
Designing your own logo is a seductive option. Who knows your business better than you? The problem is that, while you know your business, you probably don’t know anything about graphic design.
A good graphic artist brings more than computer skills to the table. They bring all of their industry experience and knowledge about design trends. They also bring their training in historical artistic movements.
This allows them to innovate with your logo in ways that you couldn’t or wouldn’t think to do.
Take the logo for Louis Pelletier Denturologiste as an example. Rather than use the basic smile which is almost a cliche in dentistry, their dental logo design takes a step toward the abstract.
It evokes the impression of a smile, without replicating the literal smile we’ve all seen dozens of times before. The real genius of the design is that it doesn’t abandon the smile, just gives it a fresh spin.
Eye for Color
There’s an entire psychology to the effect of color on people’s emotional states.
A professional designer may not be an expert on the science of it. Even so, they’ll absolutely have a background in color theory and its psychological impact.
A dentist might pick red as the dominant logo color because it draws attention. A designer will likely avoid red for a dental logo design because it may provoke unconscious feelings of aggression.
A professional designer will draw on that color knowledge to help you develop a logo that sends the right emotional message.
A professional dental logo design isn’t an absolute business or marketing requirement. You can DIY a good logo or revise a so-so one down the road.
Starting with a professional dental logo does offer benefits. You generally get a simpler, more innovative design that employs good color theory. It’s likely to hold up over time and perform better in its job.
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