When you’re in the business of selling ultrasound equipment, you want your brand to convey one of trust and reliability.
And a big part of this starts with one of the smallest components of your marketing efforts — your medical logo.
In fact, your company’s logo is crucial in representing your brand.
Are you ready to have a logo that works as hard as you do? Read on to discover how to create a powerful medical logo.
Having A Strong Medical Logo Increases Your Brand Recognition
Does your logo represent your brand in a professional way while conveying that message of trustworthiness?
In creating your medical logo for your ultrasound equipment sales, you’ll want to keep the following three tips in mind:
1. Keep It Simple
The medical industry has a positive reputation for being clean and sterile.
You want your logo to echo this — to a degree. Keeping it clean and simple will keep viewers from getting confused. But if it’s too sterile, it will translate as boring. So tread that line carefully.
Your logo should not leave the viewer trying to guess what your company sells. It should be clear that you sell ultrasound equipment. The logo for Enterprise Ultrasound is a great example of this.
Also, if there are too many colors, characters, fonts or embellishments that don’t lend to this, leave them out of the design.
Plus, an intricate logo with extraneous elements will be more difficult to reproduce on your products.
The key to getting the right balance of character and minimalism is to make the most use of white – or negative – space. This is the area of your logo where there is an absence of any objects or elements.
Having enough white space allows for the viewer’s eyes to rest and focus on the more important parts of your logo. So clear the background of extra elements.
If you want the most powerful impact, try for an image that summarizes your ultrasound sales with a simple symbol or image. It will be more easily remembered.
2. Design with Your Message in Mind
Your logo is going to form the initial impression your customer will have about your brand. So what’s the feeling you want to impart? As we mentioned before, trust and reliability are key in medical equipment sales.
Find a way to tailor your logo to your message without being too obvious. You could include your company name in the logo, but it might be more powerful to leave it out.
Plus, you also want to use an appropriate design that will help you to achieve a distinct identity – something that makes you stand out from the competition.
3. Make It Memorable
It might sound a little out there, but gaining a basic knowledge of the psychology of shape and color could be just what you need to give your logo design some real leverage.
Different colors affect people in different ways. For example, red is warm and vibrant, so a red logo is often used in the food industry. Blue, on the other hand, is the color of trust and responsibility. That’s why it’s so often used in the medical industry.
Like colors, shapes can also stir certain feelings. And so can the shapes of fonts. Circles and more rounded fonts project positivity and unity. Squares, triangles and sleek and angular fonts portray stability and formality.
Just be sure that your logo is memorable for the right reasons!
Create A Powerful Medical Logo
With these tips, you are ready to go!
And don’t worry. You don’t need to seek out a graphic designer. Employ the services of an online logo maker and start getting results today!