Working in construction is typically more about manpower and hard work than it is about creativity.
But, to make your company stand out, you need a strong logo. It’s easier to achieve this than you might think. You just need some good ideas to steer you in the right direction.
Here are a few things to keep in mind as you’re making your construction logo.
1. Keep it Simple
No matter what your logo ends up looking at, be mindful that it doesn’t look too busy.
You want something clients will be able to easily recognize and understand. This doesn’t mean making a plain, boring logo.
It just means to keep a balance between funky colors and shapes. There should be one or two bold elements tied together by simple features. For inspiration, check out Poms & Associates logo.
Then, keep everything in black and white when you start to get your ideas out.
This helps you focus on simplicity and design before you add colors and textures.
2. Have a Purpose
As you’re playing with different elements, think about what makes you stand out from your competitors.
Your construction logo should reflect your professionalism or your niche market. Consider creating it in line with your brand values, too.
If you aren’t sure how to pull this off, look into the psychology of shapes, colors, and letters.
Each has a subconscious effect on how users will interpret your logo. Some will be masculine and bold, while others will represent a sense of community and balance.
3. Be Interesting
The more you look into the uses of colors and shapes, the more you start to tell a story.
But, you aren’t done with your construction logo yet.
Try to add something that makes people do a double-take, like the hidden arrow in the FedEx logo. Or, push your creativity to tell a story, similar to Amazon’s promise to deliver anything from A to Z with a smile.
To best achieve this without overcomplicating anything is to make use of white space. Another way to approach this kind of design is just a hint of color to compliment a black and white background.
4. Know Your Placement
Before you click “save” on your logo, think about everywhere it’s going to be. Can you tell what it is when it’s really small as well as when it’s stretch out?
This is a crucial question because you will be using your logo in various sizes and mediums.
It’s going to be digital for social media and email purposes. It’s also going to be printed on business cards and promotional items. You may even stitch it onto company shirts or hats!
Not to mention getting a truck wrap for your team leader’s construction trucks.
Your logo has to be effective everywhere it goes. Make a list of all the marketing materials you plan to use, and try to imagine each one with your logo on it.
Make Your Own Construction Logo
Now that you’ve got the blueprint of an effective logo, it’s time to make it come to life. You just need a bit of time and a little bit of imagination to create something powerful and professional.
Click here to start your logo-making process!