When you’re looking to create campaigns for your advertising it makes sense to look to the big boys.
After all, what better way to pattern yourself than after companies with good marketing.
You don’t even need a comparable budget to get there.
So, if you’re wondering what tried and tested methods of marketing are available then read on and we’ll show you some of the proven ways that companies have gotten ahead.
Delivering a repeated, consistent message across all platforms is something used by brands to get ahead.
Think of it this way: you’d know it’s a Coke commercial when you watch it even if the bottle wasn’t labeled. They’ve built an empire on repeating the same message in slightly different ways for decades.
You may not have the reach of Coke, but if you do it right then customers will think of you whenever the emotional association pops up. It’s a long road, but it’s a proven way to build something which lasts for years to come.
2. Telling Stories
Storytelling is all the rage these days. Many brands miss the mark, however, by telling a story simply for the sake of telling one.
Don’t take a page out of the book of recipe websites that tell you long, rambling stories before getting to the point.
Instead, you need to work in your brand and product naturally over the course of any given piece of marketing. Tell your viewers a story they’ll love right from the beginning and you’re well on your way to forming a lasting impression in their minds.
3. Content Marketing
Intertwined with storytelling is the idea of content marketing.
Many people make the mistake of thinking of their content as simply a means to one simple end: their search engine optimization.
That’s a huge mistake. Instead, you can use your content marketing to intertwine more high-concept ideas for your products and services.
SEO is still important but content marketing can be used across platforms to deliver your message to those reading, watching, and generally enjoying your content.
And that’s the key: content marketing should always be enjoyable to go through. It’s not about slipping a sales letter into an article and snagging higher Google ranks. It’s about people viewing your company as a content creator, in addition to selling your products.
4. Staying Mobile
A huge percentage of your viewers are going to be using phones or tablets to view your marketing.
That means a tight focus on mobile marketing is key to ensuring you’re ahead of the competition.
It’s not just about reactive web themes either. Focus on how people use their phones. Are you targeting the sorts of questions a person might actually ask their phone when making a search?
Does your website load cleanly on mobile? Are ads interfering with the user’s experience?
Design things with mobile devices in mind for the best end result.
Emulate Companies With Good Marketing
Copying companies with good marketing isn’t hard. Think about the things that you know for sure about the big brands that most of us use in our daily lives and scale them down to suit your own business model.
The sky’s the limit and you don’t need to split test every idea that comes to mind when you can just steal a page from the big boys.
So, consider, how can you modify your marketing today to bring it in line with industry titans?
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