Your brand logo is a symbol of your company’s standards, products, and performance.
However, many retailers do not realize a shipping logo is just as important. Sometimes, it’s the deciding factor in product comparisons.
To stand out throughout the purchase cycle, retailers need to understand consumer opinions. Market perception is just as strong as market demand, especially in communication strategies like logo design.
Translation? If you want to increase your conversions and make more sales, your logo design needs to grab the attention of everyone who sees it — and has to be powerful enough to stick in their minds.
Here Are 5 Consumer Stats to Inform Your Shipping Logo Design
1. 90% Of Consumers Say Free Shipping Is the #1 Incentive
The only thing better than fast shipping is free shipping, according to a recent survey of over 1,400 people.
Some consumers will even wait an extra day or two if it comes at no extra cost to the item purchased.
Electronics and clothing items are usually wanted right away, in which case consumers will pay for shipping. Other things like household items may not be needed as rapidly. Consumers will gladly wait to receive such items for free.
When designing your shipping logo, keep in mind the products you offer.
How much are they worth to your consumer? Enough to pay for shipping?
2. Two of the Top 5 Countries Shopping Online Prefer Digital Currency
Having an online market often means having a global audience.
China is number one in the world for the most frequent online shoppers. Of which, more than half of these consumers prefer digital currency.
India is not far behind. The country places fourth for having the most frequent shoppers per month, yet comes in first place with over 70% of consumers using digital currency.
Customers in Germany, the UK, and the United States are all regularly clicking “go to cart” and “checkout,” too.
This makes digital currency an easy way for everyone to get the latest trends, no matter the shipping address.
3. 50% of Consumers Opt For One-Day Shipping
This statistic highlights the old truth: the faster, the better. It really is that simple.
Many consumers want an estimated time slot of when to expect their package. However, updates are more than welcome. Email or text updates when the package is ready, shipped, and delivered can help.
This has an added benefit of more exposure for your shipping logo. To best tie-in fast shipping to your logo design, think of what reminds you of speed and efficiency.
4. Home Furnishings For Home Delivery Orders Are Increasing
About 30% of consumers are planning to make big, bulky purchases in the coming year.
Retailers need to consider things like special load boards for freight, depending on the total weight and distance traveled.
Retailers have to get the delivery right the first time always, but there literally is more riding on a big order. A trustworthy logo can help establish customer rapport from the start.
5. 82% of Consumers Expect Proactive Communication Throughout the Shipping Process
This is an age-old truth of establishing good relationships – communication.
Using SMS or email strategies are such simple tactics retailers can implement for high customer satisfaction ratings. In fact, of the consumers looking for consistent communication, 45% are tracking by SMS and 85% are checking their emails for updates.
Additionally, the more you send something out to your consumer, the more opportunities you have to expose your logo.
Demand and Design
Designing your shipping logo means taking many things in to consideration.
Your established brand logo and products are the foundation. However, consumer shipping opinions and statistics are important, too. Use the data here to your advantage, especially when it comes time to design your logo.
Have your delivery logos made a difference in customer satisfaction and relations? Let us know in the comments below.