The cooling and heating industry isn’t exactly the most glamorous type of business out there. Nonetheless, it is a necessary tool for homes and commercial properties.
If you have experience within HVAC companies yourself, you know these facts better than anyone. What you might not have as much knowledge about is logo design.
Logos and other creative tools are crucial to the success of any HVAC company. This is what makes you stand out from the crowd and get the attention of potential customers.
Luckily, making a logo isn’t rocket science.
Here are a few ideas to kick-start your HVAC company’s creative process.
1. Use Bold Colors
Nothing says “hey, look at me” like the use of a strong color contrast. This catches the eye of users who come across your logo on various digital and print mediums.
Bold colors can work well on a website, a social media post, a business card, a company shirt, billboards, and much more. You just have to know how to balance each shade when you’re creating the logo.
Begin in black and white to establish your foundation.
From there, add company colors to make sure your logo is well-branded. Then, see if you can turn one of your brand colors into a bolder shade, or if you can add a touch of another color entirely to make your logo pop.
2. Create a Unique Shape
Instead of using color to compete against the logos of other HVAC companies, try playing with different shapes.
There are many ways to incorporate a funky shape into a logo. You can set everything up in a circular design, a diamond orientation, or even something completely abstract.
The choice is up to you, and remember, your logo doesn’t have to be the exact representation of a certain shape. Feel free to go outside the lines a bit and see what happens.
3. Add a Hidden Message
While you’re combing colors and shapes, think if there’s any way you can create something entirely your own. Major companies like FedEx and McDonald’s have been able to do it with their iconic logo designs.
There’s no reason you can’t add a unique twist to your logo, too.
Think of the values your company holds itself to and the benefit of HVAC as a whole. Maybe highlight your specialty in AC maintenance or commercial installations.
Either way, focus on sending a message to users that will be memorable.
4. Stick with the Basics
If you’d rather not bend over backward to make your logo, you don’t have to. Just make sure it is something that is professional, beautiful, and sharp. That is the true key to making a logo timeless.
Take a look at what other HVAC companies are doing. Pay attention to the HVAC symbols they use and brainstorm how you can work something like that into your logo.
Logo design isn’t always a task of reinventing the wheel. You do have to make sure, though, that you aren’t just copying another logo you like.
5. Get to the Point
Sometimes, the best logo for your brand is as simple as the company name. This is the easiest way to create something unique, since no other HVAC company has the same title.
Take it a step further by finding the best possible font for your logo. Add a touch of color or a small, special symbol to wrap it all up.
Make a Logo That Sets You Apart from Other HVAC Companies
Logo design can be simple or a bit of a process. You may have a burst of inspiration or spend some time going back and forth until you get your design just right.
But, in order to create a beautiful logo, you have to get started!
Click here to create your very own HVAC logo.