Did you know that 60% of all travel searches start on mobile? People are searching online for where to stay, where to eat, and what to do. So, if you want to increase your nightly capacity at your hotel, you need to be online.
You can attract your ideal visitors to your hotel by attracting them to your website first. If you’re wondering how your website marketing strategy can help your hotel grow, then you’re in the right place.
Don’t spend any more time wondering how content marketing can increase visitors to your website. Keep reading to learn five ways SEO can help your hotel increase your capacity every night.
1. Target Your Ideal Visitors With Targeted Keywords
Go further than simply targeting “hotels in your city” and target your ideal visitors. You can do this by writing articles about the museums in your city or the top dog parks in your city. These articles will attract people who want to visit your city but aren’t sure if they can find a pet-friendly location.
2. Attract More Visitors With List Posts
Some visitors aren’t sure where they want to go, so list posts can be a great way to cast a wider net for future clientele. Use your favorite keyword finder software to target searched for terms such as “top cities for families.” Include your city and hotel in your article and you’ve naturally incorporated your search and your sales pitch without seeming spammy.
3. Guest Post on the Sites Your Visitors Are Also Visiting
Your content marketing doesn’t have to stop on your own webpage. Write great content for several travel blogs and you will reach a much larger audience. Link back to your website and you’ll naturally drive visitors back to book with you.
4. Optimize your website for maximum ROI
Nobody likes a slow website. In fact, most people will leave your site if it takes longer than three seconds to load. So don’t neglect the technical side of your site, be sure to optimize it so it is running smoothly and quickly.
5. Get Help When You Need It for Your Marketing Strategy
You don’t have the time to spend hours on your website and blog. So, outsource your content marketing to an expert who can help you grow your business through organic search. Your hotel SEO marketing is too important to leave to chance. Bring on the experts and watch your business skyrocket next vacation season.
Increase Visitors To Your Hotel by Driving Visitors To Your Website
You want to increase your hotel capacity night-over-night. That begins by driving visitors to your website and gaining their trust with helpful information.
People are visiting your city every day. But are they staying with you? Get visible and share your love for your city through your blog and optimized marketing strategy.
That will, in turn, drive traffic to your hotel and raise your bottom line. Don’t stand empty any longer. Use the valuable real estate on your website to get visitors and grow your guest list naturally and organically with content marketing.
For more great information on this and other topics check out the rest of our blog.