How important is an effective logo to a financial services company?
The short answer is absolutely critical.
A useful logo has to be current, remarkable and eye-catching.
Creating a new logo doesn’t have to be difficult at all. You can easily create a new logo in minutes with a few simple tools.
Keep reading to learn more about crafting a high-quality financial logo.
Choose the Right Kind of Financial Logo
There are several different types of logos to choose from when designing a financial logo. Each has its own set of benefits and downsides.
Wordmarks work great for companies with a distinctive name that tells people what they do. If the company name includes several words or is a partnership name, wordmarks probably aren’t the best choice.
Lettermarks and pictorials share many traits in common. Both can make a bold statement and work well on a variety of marketing materials. They usually don’t include a company name, but make up for that with the power of the image itself.
Whatever a company decides on, they should check out their competitor’s logo to avoid being too similar.
Keep it Simple
Simplicity is king as far as logos are concerned. It needs to be easy on the eyes and instantly memorable.
Take a company like Wire Lend, their financial logo incorporates simplicity and uses a stark color palette in an effective wordmark. It tells a potential consumer everything they need to know about the company in one glance.
An effective logo needs to have the same simple appeal. Avoid using too many colors and clashing images.
Make it Stand Out
A financial logo needs to show what a company does for its clients. It also must be easy to remember.
Think about the iconic Starbucks logo. It’s eye-catching, instantly recognizable and evokes an almost physical response. You want a logo with that level of recognition in your industry.
Check out some of these tips used by other financial services companies. They all include clean lines, a lack of busyness and a clear identity as a finance company.
Think About Printing Conditions
So a logo looks amazing on a hi-def screen. It’s bright, it’s vibrant and it catches the eye from 20 paces.
The question is, how will it look in grayscale at one-quarter size?
A logo has to be remarkable and memorable in a wide range of sizes, forms and printing methods. It must look good on:
- Business cards
- Promotional materials
Consistency, Consistency, Consistency
No matter where it goes or how it is shown, a company’s financial logo will be their brand.
A company can have the best logo in the world and still fail at branding if they don’t apply it consistently. Every campaign and all marketing material has to have the same logo.
This can be painful and may force to dispose of a lot of old promotional items and forms. Applying a consistent branding approach with a logo will pay off in the end.
It’s Easier Than You Think
Creating a logo doesn’t have to be difficult or painful. Focus on the customer and keep the design simple, attractive and current.
As long as the advice above is followed it’s easy to create something that provides a valuable return.
Check out our tutorial to learn easy and effective ways to improve your logo.