The business world is full of huge corporations and titans of industry as well as small businesses and solo entrepreneurs. Our capitalistic society is one of the things that makes this country so amazing. However, capitalism comes with some downsides.
For example, did you know that nearly 50% of small businesses fail by their fifth year? The question is why.
For some, they take on too much overhead while others simply have poor management skills. In either case, it comes down to not having enough money. Building strong brands with focused audiences can turn the tides.
Whether you’re starting a business or are trying to grow your current company, we can help. Keep reading for our top five tips for improving your digital presence and expanding your marketing reach.
1. Well-Researched Keywords
First, to find focused audiences, you need to do a little research. Based on your industry, business, and products/services, what is your target market?
First, let’s talk about the target market vs target audience. The target market refers to the demographic of consumers who your brand is designed for while the target audience more specifically addresses who your advertising strategies target.
Find out who you want to target with your advertising to determine the best keywords to use on your website. This includes local keywords, long-tail keywords, niche keywords, and more.
2. Content Marketing
Next, understand that building strong brands means building credibility. Content marketing allows you to connect with consumers on a deeper level, rather than just trying to constantly promote your products or services.
Using your various platforms (blog, social media, emails, etc.), publish valuable and engaging content that benefits the reader. These can be how-to tutorials, helpful information, advice, etc. Use content marketing to humanize your company and appeal to consumers.
3. Social Media Marketing
It’s important to follow consumer trends and habits. Right now, the majority of consumers have at least one social media profile. Social media, therefore, is an ideal platform to improve your digital presence and expand your marketing reach.
Use organic social media marketing to gain followers and post content. Encourage your followers to like, comment, and share your posts to increase your influence.
You can use paid social media ads to reach specific demographics of people outside your organic influence based on age, gender, location, and more. Paid ads also provide valuable insight into ad performance, user engagement, and more. You can use this information to fine-tune your marketing techniques.
4. OTT Marketing
Most people have adopted on-demand TV and movie streaming and prefer it to typical TV and cable. With this new trend has come new marketing opportunities. Over the top marketing (OTT) uses viewer information to target specific audiences.
People who use services like Netflix, Hulu, CuriosityStream, and Amazon Video can be targeted by your ads based on their viewing habits and personal information.
5. PPC and SEM
Finally, building strong brands means learning when to invest in marketing strategies like pay per click and search engine marketing. Pay per click allows you to publish an ad on a host website, granting you access to their audience. You then pay the host for any click your ad receives.
In SEM advertising, you pay search engines to bring your website up at the top of the results pages for specific keyword searches. Once again, you pay the search engine site for each click your website receives.
Need Help Building Strong Brands?
Do you need help building strong brands? If so, be sure to check out some of our other articles about business marketing and brand development. Our website is dedicated to helping small business owners like you make a big impact on their target audiences.