There’s nothing like a great logo.
Companies like McDonald’s, Nike, and Apple have achieved worldwide recognition. And you can bet their instantly recognizable logos have helped.
Creating a good logo for your furniture business can be tough. It can feel like all the good ideas have already been taken, or you can be tempted to clutter up the design.
But fret not. In this article, we’ll look at five of the best strategies for good furniture logo design.
1. Consider Color
Color says a lot. Especially in a logo.
Different colors communicate different things.
For example, Companies like CNN and Target use a bright red that communicates energy and urgency.
Orange is more playful, which is why it is usually used by playful brands like Nickelodeon and Hooters.
Every color tells a story. If you want to communicate seriousness and authority, you wouldn’t use lime green. That would send the wrong message.
But your logo’s color does more than just send a message: it also increases brand recognition. And brand recognition is everything.
2. Don’t Limit Yourself
One of the most difficult things to consider when designing a new logo is how to keep it consistent with your brand.
But think about it: what does a swoosh have to do with athletic shoes? What does a yellow asterisk have to do with a super store?
Your logo does not have to be directly related to your product. Don’t fence yourself in like that.
For example, instead of trying to illustrate a Chesterfield sofa, design a logo that evokes the sort of elegance you want your brand to convey.
3. Keep It Simple
Think of the most memorable logos in business. Pepsi’s swirl, Twitter’s bird, WWF’s panda, you get the idea.
What do they all have in common?
They are all simple, right?
A simple, unique logo is far more memorable than a design with numerous elements. And in the age of smartphones, simplicity has never been more important. Even Instagram recently simplified their logo to make it easier to recognize on smaller screens.
If you have an existing logo, start chopping. Use fewer colors, erase extra lines. Simpler is better.
4. Use Negative Space to Your Advantage
In logo design, what isn’t there is almost as important as what is there.
Let’s look at the WWF panda logo again. Notice that the actual logo only uses black. The white of the logo is carved out of negative space that your eyes fill in.
The USA Network’s logo is similar. There is no “S” present in the logo, but the clever use of negative space fills it in.
Not only does this make your furniture logo design clever, but it also makes it more memorable. And isn’t that the goal of a logo?
5. Study What Works In a Furniture Logo Design
If a logo is memorable, it’s because it works.
Look at the companies you want to emulate. What are they doing in their logos that work?
And don’t restrict yourself to furniture companies. A good logo is a good logo, no matter what sort of company it is for.
Follow these tips, and hop over to our online logo maker. You’ll be sure to create a furniture logo design that is clever and memorable.