Are you a vape company considering a logo redesign?
It’s an important decision that can have long-lasting effects for your brand image.
Consider this: Consumers need just 10 seconds to form their first impression of your brand’s logo.
But aside from the importance of your logo’s design is its color. According to a Loyola University Maryland study, color can increase brand recognition by up to 80 percent.
As a vape company in a competitive industry, your logo can be what sets you apart from the competition. This means you need to get it right the first time.
What are five things to avoid in your logo redesign?
1. Copying Another Brand’s Logo
When it comes to redesigning your logo, you simply can’t afford to copy another company.
When it comes to creating a logo, take the time needed to research the logos of other well-known vape companies. This will help you avoid unintentionally designing a logo that too closely resembles another.
But remember to pay attention to other logos too. This will help prevent you from being sued for a trademark infringement. Besides being expensive, it can also be the sort of bad publicity that hurts your reputation.
2. Using Stock Images
Using stock images in your logo is just an all-around bad idea.
It’s an unoriginal way to create a logo. After all, these images are available to the masses and might be so popular that they are identified by others as not being “yours”.
It can also open you up to a potential lawsuit if you aren’t legally able to reproduce a stock image you use.
It takes an average of five to seven impression for a consumer to recognize your logo. Make it one that’s truly original and you can leave a lasting one on your audience.
3. Being Too Complex
One of the hallmarks of a successful logo is that it’s unique but simple.
Nike’s swoosh and the McDonald’s ‘M’ are just a couple logos that stand out as being creative but easy enough to be recognized with ease.
A logo that is too detailed or complex can be harder for a consumer to remember. This can prevent you from maximizing the reach of your brand.
When it comes to the vaping industry, Smok’s logo has become synonymous with TFV8 coils. It’s a powerful marketing tool that can result in increased sales.
4. Following Trends
Following trends in your industry is an important part of staying relevant and keeping sales high.
But when it comes to redesigning your logo, you shouldn’t let it revolve around the latest trends. Your logo should be created in a way that helps to make it timeless.
This is because you want to avoid another redesign anytime soon. It is expensive to reprint items and packaging, among other things. You also want your logo to become something consumers recognize and identify with your brand.
5. Typographic Errors
This may seem rather elementary, but typographical errors when creating a logo can be a big deal.
This isn’t a matter of simply spelling things correctly. You need to ensure that all fonts match and that there are not any unnecessary spaces in the text of your logo.
Also, pay attention to how any text is centered relative to images. Avoid having text that is off-center, unless you are intentionally doing it.
The Importance of a Successful Logo Redesign
Redesigning your logo is an important opportunity for your business. Your logo is often a consumer’s first impression of your company.
This means that it can be a catalyst for a consumer’s interest or it can turn them away because of the impression they have from it.
Take the time you need to be sure that the logo you are creating is one-of-a-kind and a strong representation of your business!