What makes a product “luxury”?
According to Merriam-Webster, luxury products include features that contribute to ease and indulgence. While luxury products can be functional, they place great emphasis on values like aesthetics and comfort.
When you have a company that specializes in luxury bath products, it’s important to communicate their value to your customers. A customer will only be willing to pay luxury prices if they believe the products will deliver a true luxury experience.
An important part of developing this trust is building your company’s brand. No matter how awesome your products are, customers won’t view them as luxurious if they don’t see your brand as luxurious.
For instance, it would be extremely difficult for McDonald’s to market a sandwich as a gourmet burger. No matter how good the burger was, McDonald’s just doesn’t have a gourmet brand.
So how do you build a luxury brand for your company?
A good place to start is with a logo that communicates luxury. Your logo is one of the first items that customers will begin to associate with your brand.
Branding your business with luxury bath company logos will help customers associate your brand with high-end products.
Let’s take a look at our top tips for how to create luxury bath company logos.
Make Sure Your Luxury Bath Company Logos Tell the Right Story About Your Brand
Your company’s brand is essentially its identity. Creating a brand helps customers to remember your company, and to immediately recognize it.
This is why it’s important to be thoughtful and intentional about the design of your luxury bath company logos. Your logo will help develop your brand recognition.
As we already mentioned, building a brand identity is particularly important for luxury brands. Customers are willing to pay more for brands that they associate with high-quality products.
For this reason, you want to make sure your logo communicates professionalism and sophistication. For instance, you wouldn’t want to use a childish looking font or silly looking graphics for a luxury logo.
There’s nothing inherently wrong with playful logos. Rather, they simply lack the elegance that customers looking for luxury expect.
There are several logo design features you can incorporate to make your logo look more high-end.
Choose Color Carefully
When developing your luxury bath company logos, selecting the right color is extremely important. Your logo’s color will influence customers’ first impression of the company.
Different colors, shades, and hues can communicate different connotations about your business. For instance, pastel colors are typically associated with children or babies. Using colors like this is a logo for a luxury bath company could send the wrong message.
For instance, pastel colors are typically associated with children or babies. Using colors like this is a logo for a luxury bath company could send the wrong message.
Deep blues and purples can be a great choice for luxury bath company logos. Blues are often associated with stability and confidence, while purples are associated with sophistication and royalty. Additionally, darker tones are often seen as more mature.
As we mentioned already, using silly images can be extremely off-putting in a luxury logo. But it’s not only silly images. Using any images that are too obvious or commonplace can detract from your logo’s quality.
For instance, including a water spout in a logo for a bath company could help show your company’s focus. At the same, however, it could also be seen as a bit pedestrian.
In fact, if you think of most luxury brands, the logo itself has little to do with the actual product. Ralph Lauren has a polo player on a horse. Vineyard Vines has a whale.
These logos aren’t successful because they tell you what the company sells. Rather, they’re successful because they’re recognizable, and associated with a high-quality product.
Keep it Simple
There’s another feature that many luxury brand logos have in common: they’re simple. For instance, consider the simple, sleek logo for Badeloft USA.
Simple logos are effective because they don’t overwhelm the company’s message. By contrast, a busy logo can be distracting. Not to mention, it looks unprofessional.
Perhaps you’ve heard people refer to the acronym KISS. This stands for keeping it simple, stupid!
While this saying is a bit crass, it’s also important. Our tendency is often to overthink things and to assume that doing more is better. Remembering KISS will help you create luxury bath company logos that are simple and elegant.
Make Sure it Means Something to You
When you’re creating your logo, it is certainly important to keep your target market in mind. What do you customers value? How can you create a logo that will appeal to them?
That said, it’s also important to remember that customers often value companies that are genuine. This is especially true with luxury brands.
Customers who buy luxury products expect for those products to be made with care and attention to detail. They expect luxury brands to take pride in their products, and to be knowledgeable about their industry.
So, while it’s important to build a brand that will resonate with customers, a great way to do that is by building a brand that means something to you. You should care about your company and the product you sell. And your luxury bath company logos should reflect this.
Your logo should be simple, and it should have an elegant design. But it should also have a design that you like, and that you feel accurately reflects your company.
When you design a logo you love, you’ll be able to stand behind that logo with confidence. That confidence will contribute to your overall strategy of building a brand associated with luxury.
Additionally, as you work on creating a logo for your brand, remember to be flexible. You may start working on one concept, only to realize that it’s not right for you.
That’s okay. It’s better to take extra time and start over than it is to create a substandard logo.
Are you ready to develop luxury bath company logos for your business? Using our free logo maker is a great way to create the perfect logo for your company’s needs.