A logo can make a huge difference in the success of a business. It’s the identity of the business’s brand; the small symbol that represents everything a company stands for.
One of the biggest challenges for every business is creating a logo that is not only meaningful, but eye-catching.
But, how do you make an effective retail logo?
Here are 5 tips to use to create a retail logo design that will enhance your business.
1. Use Colors that Evoke a Specific Feeling
While you may be tempted to use your favorite colors when creating a logo, you must first consider how well those colors go together.
Do they evoke a feeling that you want to be associated with your business?
A manufacturer of hunting equipment may have a preference for purple and pink, but that doesn’t mean that he or she should use those colors in the logo. Outdoorsy colors like dark green and brown would convey the feeling of hunting in a much more suitable manner than purple and pink.
Think of what your company represents, and pick colors that symbolize that representation.
2. Forge Your Own Font
While it’s not the easiest task to carry out, creating a font can help to give your retail logo instant recognition.
Company’s who have created their own recognizable font include Intel, General Electric, and Airbnb, to name a few.
The goal is to find a style of text that distinguishes you from all other businesses.
3. Embrace Simplicity
A logo is supposed to represent your business. A messy, busy, and confusing retail logo suggests that your company is also messy, busy, and confusing.
Clearly, this is not the image you want for your company.
You want your logo to evoke simplicity and organization. To consumers, this will mark your company as a poised and professional organization that knows what it’s doing.
Don’t over-design for over-designing’s sake.
Looking for another way to embrace simplicity? Click Here.
4. Use Space
When designing a logo, what isn’t there is just as important as what is there.
This point goes along with the point of embracing simplicity. You don’t want to overwhelm the consumer’s mind. You want him or her to understand what he or she is seeing the instant eyes are laid on the logo.
Don’t cram words together too closely. Don’t overlay tons of unnecessary shapes. Let the relationship between shapes and space create a fully fledged logo.
5. Give Your Retail Logo Meaning
While it’s possible to make an interesting logo by just plopping some shapes down on paper, the majority of intriguing logos have a deeper meaning behind them.
The FedEx logo, for instance, forms an arrow that points forward; representing the forward progress of both the company and its packages.
Think about why your company exists and what you intend to accomplish with it. Then make a logo that conveys this idea in some way.
Don’t Underestimate the Power of a Great Logo
A company’s logo is the device by which the buying public thinks of that company. When people think of Nike, they think of the “swoosh.” When people think of Twitter, they think of the blue bird.
Creating a logo that’s memorable and unique to your company will ensure that consumers recognize you.
Looking to make a logo that’s memorable and unique?
OnlineLogoMaker.com makes it incredibly easy to create detailed, attractive, and effective retail logos.