Branding is an essential part of marketing any business. It sets a company apart from their competition.
Even in the construction business, people do business with people. People want to do business with other people who have similar goals and values as they do.
Branding helps translate that. Part of branding a business is creating a logo that people relate to.
But creating the right logo for a construction business isn’t easy. Here are seven tips for designing the right logo to help build sales.
1. Check Out the Competition
Before getting started, check to see what types of construction logos the competition has already created. This is important for two reasons.
First, the whole point is to stand apart from the competition. To do that, it’s necessary to understand what the competition says about their business.
Second, it would be a huge waste of time to create a new logo only to realize that it’s nearly the same as a competitor’s.
However, checking out the competition will also provide some ideas and clues as to what a good construction logo can look like. Write down what parts of their logos really stand out.
Then write down which parts are distracting or might turn off a potential customer. This can be the colors, symbols, and even the font design.
2. Focus on the Message
Creating a construction logo that stands out amongst the rest is a key element. But it also has to convey trust.
Think about McDonald’s and their golden arches. Those arches have come to represent value, family, and good food delivered exactly the same way no matter where it’s being purchased.
That’s how McDonald’s wants to be known. That’s the message they’ve sent out to everyone since they opened their doors.
Take some time to write down keywords and phrases that mean something to the company. Know exactly how the company should be thought of and then create a symbol that best represents those words and meanings.
The message doesn’t have to be blatant, it can also be hidden within the logo. But the logo must represent the company’s values in order to be effective.
3. Choose a Symbol
Choosing the right symbol for a construction logo will take some time. It needs to be something that conveys a meaning within the symbol.
A bear as a symbol conveys strength. Common items that might be used in a construction company logo are hammers, hardhats, and drills. These are logos that demonstrate exactly what the company does.
Font-based logos are also a popular choice. Think IBM. They rely on distinctive fonts to set them apart from their competition.
However, neither route needs to be chosen. Think of the Nike logo. It’s merely a swoosh.
Nike has spent years and millions of marketing dollars to convey meaning into that simple swoosh.
Whatever type of symbol is chosen, it should help to build consumer awareness, brand awareness, and trust.
4. Select the Right Font
Selecting the right font is important when creating a construction logo. Choose one too fancy and it might turn off potential customers.
Some are just difficult to read and would serve to confuse customers. It can be difficult to figure out which one to choose because there are so many offered.
However, a font should be chosen just like the symbol. It should convey a message clearly and concisely to the customer.
5. Pick Out the Best Colors
Colors within a construction logo are extremely important. Colors have a deep meaning behind them.
It wouldn’t make sense to choose bright pink if a construction company is trying to market to a mostly male audience. It would make sense to use an earthly green color like HomeRenoCare when connecting new home buyers to home construction builders.
Colors should be easier to choose after the message has been figured out. However, don’t go overboard by choosing too many colors.
It can be off-putting and confuse the message. Benjamin Moore, a company that specializes in selling paint went with a simple, all white logo.
Limit the number of colors from 1-3 to ensure the message isn’t lost under all the color. The point is to stand out, not overwhelm.
6. Keep the Construction Logo Simple
More than anything, a good construction logo needs to convey a lot within a small amount of space. But that doesn’t mean it needs to have a lot within that space to convey it’s message properly.
The best logos are simple. There aren’t too many colors, or symbols, or words. There is just enough to make someone take notice, even when they aren’t aware of it.
There is such a thing as clutter within a logo. It’s when there’s too much stuff within the logo and that clutter serves to overwhelm and confuse the consumer.
A logo needs to represent a place where a consumer can go to buy something they need. It also needs to represent an easy experience, even when there might be difficult decisions to make.
Baskin Robbins may offer 31 flavors, but it only features 3 colors, its monogram, and their name on their logo. This gives the impression that going in to choose an ice cream flavor should be a fun and joyful event.
7. Be Wary of Trends
While it might seem tempting to create a construction logo based on what is trending now, it won’t last. Then it will be necessary and costly to change the logo.
It may also confuse consumers and create a barrier when it comes to brand recognition if the logo has to be completely redone. While it’s okay to make minor changes, it’s pretty tough to completely rebrand down the road.
Think of Quaker Oats. It was started in the mid-19th century. The logo, a Quaker man was used because it conveyed good quality along with honest value.
However, throughout the years, the company has had to make a few updates in order to modernize their brand. To avoid upsetting their customers, they had to take 10 years to slowly change their logo.
Instead, choose something that can stand the test of time. Something that can last for 10-20 years is a great logo to choose.
It’s easy to get started creating a new construction logo with us. Over two million people have already relied on our services to create their company logo.
It can even be done in less than 10 minutes. It’s even possible to edit the logo when minor changes need to be made.
Don’t wait to start branding. Create a free logo today.