Your logo is the icon of your business that lets people know who you are. So why would you want to invest in logo redesign?

Believe it or not, there are times when it makes sense to alter your logo, or even start from scratch. Even globally recognized brands update their logo occasionally.

While logo redesign can be risky, it can also be rewarding when performed correctly.

Take a look at seven key benefits that a new logo can bring your business.

#1 – Logo Redesign Keeps Your Image Fresh and Modern

Logos tend to be based on current design trends. Shape, color, font, and other elements are usually dead giveaways as to when the logo was created.

Updating your logo to reflect the current times can serve a few different benefits.

For starters, it shows people you’re not resting your laurels. Rather, you’re actively engaged in what’s happening around you.

It also demonstrates your resiliency and flexibility. You’re not resistant to change, but can keep up with changing markets, tastes, and consumer needs and preferences.

Finally, a new logo can make your brand appear fresh and cutting-edge. What looked great twenty years ago won’t usually have the same impact today. It’s an easy, cost-efficient way to give your brand a boost.

#2 – A New Design Can Attract Attention to Your Brand

When you introduce a new logo in your business, it’s hard for others not to notice.

The right logo will get people talking about your brand. It’s also a great opportunity to build some PR and ignite conversations surrounding your redesign.

Having people notice and comment on your new logo gives you countless brand impressions. Take this surge in publicity to help people learn more about your company and what the new design means for those you serve.

#3 – You Can Use Your Logo to Raise Awareness

Lacoste once changed its iconic crocodile logo in lieu of 10 different animals to raise awareness for endangered species. Each of the 10 animals were members of the endangered species list.

Interestingly, each shirt adorned with one of these new animals was released in limited supply. The number for each was based on the number of how many of each animal remains in the wild.

For example, there were only 157 Kakapo Parrots left, so Lacoste printed 157 shirts with the parrot logo.

In total, there were only 1,775 shirts produced, an alarmingly low number for a group of 10 species.

Many saw the move as risky and controversial, but it certainly attracted attention to the brand.

You can use your own logo to raise awareness for a cause. For example, you can add a ribbon to raise cancer awareness. A subtle nuance won’t alter the overall design, but it can add that little something extra so people will know there’s something fueling the change.

#4 – Change Your Logo for Rebranding Purposes

If you’re undergoing a rebranding strategy, a logo redesign makes perfect sense.

Rebranding itself isn’t a decision to take lightly. It’s an opportunity to connect with new audiences, reshape your image, and highlight your company’s new products and values.

BP’s iconic green and yellow logo saw a drastic redesign in 2003 when it switched from its badge-style logo to a beautiful Helios image.

The Helios resembled a sunflower that sported traditional BP colors. The home run was the imagery linking it to cleaner, better energy and a focus on BP’s environmental soundness.

Logo design should be a part of any rebranding efforts. While you might not be changing your business name, you can alter your logo’s color, font, and other stylings to reflect the new you.

#5 – Tailor Your Logo to New Markets

A new logo can help you break into new markets by appealing to different audience segments.

This one will take a little bit of research to find out what certain audience segments are most responsive to.

Using your new logo to reflect your company’s values and promote yourself correctly can spur new business growth.

Consider using the psychology of color and shape when tailoring your new logo. These elements can have a huge effect on the type of customer your logo will attract. It will also ensure your new design promotes the brand image you’re expecting.

#6 – Simplify Your Logo for Better Visibility

Some logos are complicated. Too much detail can get lost in translation, which makes them less effective.

Complex logos aren’t necessarily a bad thing. For example, Metro Goldwyn Mayer’s classic logo with the lion and elegant framework has remained unchanged for decades.

But printing such a complex logo can prove difficult. You likely won’t retain many of the fine details that make it so unique, which could prevent your logo from being as effective as you expect.

Simplifying a detailed logo can make your message stand stronger. Your audience can immediately recognize what your logo is trying to say.

Remember, it’s not a gallery painting. People aren’t going to stare at your logo for minutes at a time trying to figure it out (unless they’re logo enthusiasts).

#7 – A New Logo Can Boost Your Revenue

All of the above benefits of logo redesign can ultimately lead to an increase in profits.

When people start talking about your new logo, your brand receives exposure. It gives people a chance to learn more about you, your products, your services, and your company values.

By appealing to new audiences, you’re able to share your brand and products with more people than you were before.

Redesigning your logo can also help create top of mind awareness. It makes people think about your company and what you offer. As a result, you could experience an increase in sales, website traffic, social media engagement.

Yes, your new logo can be that powerful.

Wrap Up

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