There are a lot of things to consider when it comes to music logo design.
You want your project to stand out with a great logo. That’s where most people start and end their design project.
Most people don’t think that a logo has anything to do with SEO. The fact is, your logo design can influence how your website is found in search engines.
Keep reading for the 9 reasons why your music design logo needs to have SEO in mind.
1. Google Is About a Good User Experience
Google’s success revolves around one thing – providing a superior user experience. That means making sure that the search results they provide users are relevant and useful.
That also allows them to dominate the market, with 92% of searches worldwide.
Let’s say they started to give people bad results, such as websites with bad links, or take to long to load, or results that had little to do with the search term. Do you think people would continue to rely on Google?
Not only would people search elsewhere, but Google’s revenue would drop.
What does your logo have to do with Google’s fortunes? Ultimately, it’s your job to give website visitors the best experience possible. That includes your logo.
2. Your Logo Is Your Website’s First Impression
First impressions are huge on the internet. An eye-tracking study done at the University of Missouri gave some insights as to how people generally look at websites for the first time.
What they found was that a website’s logo was one of the elements that people actively look for. They’d then spend about 6.5 seconds on the logo before deciding to move on.
A lot can happen in those 6.5 seconds. A visitor may decide whether they want to move on to another site or do they want to continue to read more about your project.
You’ll need to design your logo with the user in mind and make it appealing and recognizable.
3. You Need People to Stay on Your Website
The more time people spend on your website, the higher you’ll rank in search engines.
According to the above-referenced study, people can develop a first impression in as quickly as 2.58 seconds. Your logo can be the difference between someone staying on your site or deciding to go elsewhere for what they need.
That’s all it takes for someone to decide if they want to stay or go to another site.
Remember, Google is about providing a great user experience. If someone goes to your website and doesn’t stay that signals to Google that your website isn’t giving their users a good experience.
That will ensure your website doesn’t rank well in search engines, especially Google.
4. You’re Missing an Opportunity to Get Your Logo Seen
Google’s Image search is the leading search engine for images, too. In music logo design, you need to focus on the user experience.
There are also a couple of technical things to take care of when you upload your logo to your website.
5. File Image Name Can Influence SEO
The file name of the image can be optimized so it’s easier to be found in search engines.
For example, let’s say your music logo design for a new pop artist named Julie. Your file name can include a little information about Julie. A file name can look like this:
It’s a minor change, but it can make a big difference in your SEO traffic.
6. Use Alt-Text in Your Logo
When Google and other search engines scan the internet, their robots can’t read images. Therefore, it’s up to you to tell search engines what an image looks like.
Alt text is used in images to describe images to search engines. You can use it as an opportunity to describe your music category, location, or any other relevant information.
A word of caution. You may be tempted to insert as much as information as possible. Don’t do it because it will look like spam to search engines and users.
An example would be if your music logo design is for an album cover. Your alt-text on the image can read “album name, band name, music category”
7. A Logo Can Add Credibility to Your Project
Whether you’re online or offline, you need to be credible. Your logo and web design can go a long way to making you credible and that can happen quickly.
How does credibility impact SEO?
One important part of SEO is backlinks. To get quality backlinks, you will need to reach out to music blogs to write a guest post or ask them to link to your website.
If you want them to say yes, your logo and website better stand out.
8. You Create Trust Immediately
Your logo is also a way to create instant trust with visitors.
A study done by British researchers found that 94% of first impressions are influenced by design. They also found that design led people to decide whether or not they trusted the company behind the website.
When you create trust, you’re giving yourself a chance for someone to look for more information and potentially contact you.
9. Website Content Still Matters
In case you haven’t figured it out by now, music logo design is tied to the user experience.
In a matter of seconds, someone will visit your website, look at your logo, and form a first impression. From that first impression, that person will decide what to look at next.
Having a blog on your website will not only keep your website fresh and up to date but also impacts SEO.
The more web pages you have on your website, the more chances you have to rank in search results. There’s much more to content than meets, the eye.
That’s why you want to partner with content experts who can guide you in the right direction.
Optimise and Grow Online content marketing packages are created to assist brands with everything from website design to content creation.
Music Logo Design That Has an Impact
There’s much, much more to music logo design than throwing an icon together with some text because it looks cool.
You have to make your logo with your message and the audience in mind. That will translate into a better user experience and add credibility to your project.
Online Logo Maker is an easy way to create a logo without a lot of headaches. We have the templates, images, and fonts so you can create a killer logo.
Create your free account and get started today.