Most people associate the concept of choosing a logo with companies and businesses. Brands like Nike, Apple, and Twitter are all immediately recognizable by their logos.

But the truth is that logos aren’t just for businesses. Many entrepreneurs are now creating a personal logo as a way to build their personal brand. This is especially important for small businesses, which often distinguish themselves from larger corporations by adding a more personal touch.

But keep in mind that it’s not enough to just make a personal logo and tack it on to your bio page. Instead, it’s important to take intentional steps to use your logo effectively.

Let’s take a look at what you should do next after you’ve created a personal logo.

Optimize the Design

Before you launch your logo, you want to make sure it’s communicating the message you want it to. Taking some extra time to make sure the logo is right is more important than rushing to launch it.

Feature Your Name

Your personal logo is a way to highlight yourself and build your own brand. To do this successfully, it’s important for the logo to refer to your name.

This doesn’t necessarily have to spell out your full name. You can use just a first or last name, or even just your initials. Or, if you have an online alias that you go by, you can use that.

Reveal Your Passion

You want customers to see your logo and immediately associate with both you and your business. For this reason, your logo’s design should communicate both your personality and your industry.

For instance, if you are a writer, you might want to feature a book or a writing implement in your logo. You can also use colors that communicate your purpose. Green is a good color to indicate a dedication to the environment or new beginnings.

Remember Your Audience

As much as your logo should be a reflection of yourself, remember that it should also be designed to appeal to your audience. As you create your logo, keep in mind what values your target market has, and what they expect to see in a logo.

For instance, if you have a higher-end clientele, you’ll probably want a logo that looks sleek and professional. By contrast, if you’re targeting a younger crowd, you’ll want to create a logo that is vibrant and engaging. Misjudging your audience’s expectations could lead you to create a logo that they find stuffy or unprofessional.

Get It Out There

Once you’ve created a logo that you love, it’s time to start using it. Having a strategy to put your logo to work will help you start establishing your personal brand.

Start a Blog

If you’re looking to grow your business and build your brand, learning how to start your own blog is a great idea. After all, estimates indicate that 23% of all time spent on the internet is spent reading blogs and browsing social media sites.

Featuring your personal logo prominently on your blog will help customers to start associating it with your brand. As your blog grows in popularity, your brand will as well.

Why a Blog?

In today’s digital marketing landscape, content is still king. This means that consumers want to interact with high-quality content that makes them feel informed about and connected to a particular product.

Also, when customers like content, they’re more likely to engage with it. Creating awesome blog material is a good way to get your customers to share your content on social media. This will help you expand your reach, and grow your brand even more.

Find Your Niche

Many new bloggers make the mistake of trying to cover too much territory with their blog. If your blog covers a wide range of topics, it can become hard for readers to follow. Instead, choose a narrow focus within a specific topic to focus your blogs on.

For instance, if you’re a real estate agent, don’t just blog about real estate–that’s a huge topic! By contrast, you could focus your blog on tips for first-time buyers in a certain geographic area. By choosing a focused topic like this, you can establish yourself as an authority that your readers will trust.

Build Backlinks

Once you get your blog up and running, you’re going to need backlinks. Backlinks are links from other high quality sites in your niche. These links tell Google and the other search engines that your site is important and help you rank better in the search engines.

To get backlinks, you can comment on other blogs, participate in forums, contact website owners to ask for links, write guest posts, etc. There are plenty of ways to get backlinks, so go out there and get creative!

Engage on Social Media

Blogging is just one form of media you should be making utilizing. One survey shows that 79% of adults who use the internet use some form of social media. For this reason, social media is a powerful tool for engaging with customers.

Make Your Logo Your Profile or Cover Photo

Your social media accounts are a great way to feature your logo prominently. You should consider using your personal logo as your photo for either your profile picture or your cover image. This will ensure that everyone you’re connected with on social media associates that logo with you.

Share Blog Content

Your social media accounts are a great way to distribute blog content. Your readers may not remember to check your blog every day, but they will remember to check social media every day. This way, you can encourage your followers to read your newest content.

Engage in Conversation

The keyword in social media is social. Consumers nowadays are resistant to sales pitches, or marketing approaches that seem too sales focused. Pushing your brand and your content too hard could backfire by turning people off.

Instead, share content that sparks conversations. End your blog posts with questions for your readers to answer. Host Twitter chats for customers to ask you about your products or services.

Taking these steps to add a personal touch will help make your brand more genuine. This way, when customers see your logo, they will immediately associate it with the good experiences they’ve had interacting with you.

Making a New Personal Logo

If you haven’t made a personal logo yet, it’s not too late to start!

If you want to make a new logo or update an existing one, check out our free online logo maker tool. This is a great way to let your creativity shine and build your brand.