What do most professionals first see when they discover your brand? Your amazing work? Your polished website?

Oftentimes, it’s your logo. Your logo identifies your brand and puts you on the map with like-minded professionals. Choosing the right color, font, and design are vital when creating a logo.

This is especially important if you’re a contracting company. Whether you design your logo yourself or you go through a designer, a contractor needs a great logo for branding purposes.

But where do you find inspiration? How do you find that logo that sticks with people, while maintaining professionalism and quality? Check out these 5 contractor logo inspirations.

1. Feature Small Images

If you want to take branding to another level, you may want to contemplate on featuring an image with your company name.

The best practice when utilizing images into your contractor logo is by using images that relate to your contracting business.

A house or a tool are great examples. The inspiration could be something as simple as an office pet or a slick way to insert a smiley face or a thumbs up.

This is also a good opportunity to look at trademarking to protect your company’s logo and image.

2. Use a Custom Font

It’s easy to go on a document program and create a contractor logo yourself. Or download a pre-made font. But anyone can use that approach, and then your logo will look the same as a competitor. Is that really what you want?

A custom font helps catch the eyes of prospective clients. Hire a graphic designer or use a custom font program.

3. Color Matters

You want your contractor logo to be polished but aesthetically pleasing. Designers also understand this, which is why they take a major approach to color.

Different colors convey different emotions. People often associate colors to specific things.

Choose a color palette that corresponds with your business. For a contracting business, red, browns, and oranges are most effective. If you want to be safe, black and white logos never go out of style.

4. Use Your Service in the Logo

Say your service is something along the lines of web design home remodeling companies. Use your service terms in your logo.

Even though you refer to your company by your company name, using your service in the logo helps your clients understand your practice.

You can also create a DBA (‘doing business as’ or a fictitious name) to assist with legalities, especially if your LLC or other business filing is under your company name.

5. Include Your State or City

If you’re centrally located in a specific city or state, feel free to mention that in your logo. This helps when clients want to specifically find contracts local to their area.

It also helps increase local SEO, so your name appears on more local search results.

Time to Create Your Contractor Logo

A logo can make or break your contracting business. Whether you choose a specific color or image, these factors can impact a potential client.

A great logo doesn’t have to be complex, but you need to know the knowledge to have a great logo.

If you want to create a remarkable logo, we can help get you started.