Your industrial supply company is one of the best. Shouldn’t your logo be one of the best as well?

Your branding is one of the first ways your customers interact with your company. It can even affect their perception of your company before they even use your product or service.

So whether you’re rethinking your logo or making it for the first time, here are four logo tips that will win your customers over from the start.

Finding The Logo For Your Industrial Supply Company

1. It’s Timeless

The first tip is to design your logo so that it stays timeless. What is popular today probably won’t be popular in 10 or 20 years.

Oftentimes people that design based solely on today’s trends, find themselves redesigning their logo every time those trends go out of style.

Logo redesigns won’t kill your business. However, they should be avoided as much as possible. Otherwise, you will lose some of the memorability of your brand.

Instead be sure to choose symbols, colors, and design trends that are classy and timeless. This will ensure that your logo benefits you for years to come.

2. It Follows Psychological Patterns

The next tip to designing your logo is to follow the psychological patterns. Did you know shapes portray meanings to our brain that we might not even recognize?

Our brains tend to associate circular and round shapes with unity, feminity, and endurance. On the other hand shapes with angles, such as triangles and squares, represent power, masculinity, and stability.

When adding new symbols, choose ones that coordinate with your desired branding.

3. Think about Social Media

The third tip is to think about how to use your logo on social media.

Social media is a growing channel for most businesses. As you design your logo think about how it will be shown are social media. Is it recognizable in a thumbprint photo? Is it easy to add to your photos and posts?

Knowing the answer to these questions will give you a leg up on the competition.

Another way to get ahead is with Source 4 Industries. They provide useful materials for any industrial supply company.

4. Don’t Be Afraid of Color

The last tip is not to be afraid of color. Did you know color increases brand recognition by 80%? With these kinds of statistics, there’s no reason not to add them.

Just be sure that you also create a black and white logo for circumstances when you can’t use your colored one.

Another thing to keep in mind when adding colors is that they can mean different things for different people. For someone blue might represent sadness, while someone else might consider it calming.

Thinking about adding in red? Check out what a red logo does for your company and branding.

Get Started on Your Industrial Supply Company Logo Today

These tips will help you create a great industrial supply company logo. However, if you are still looking for more tips, you can check out our guide to choosing a logo.

Or you can comment below! We love hearing your questions.