When running a business, one of the most important aspects of growing and expanding that business is brand recognition. In fact, according to research, 89 percent of marketing professionals have noted brand awareness as their top priority, even before sales.
What better way to spread brand awareness than to have a logo that can resonate with consumers. Big brands like Pepsi realize the benefits of having a logo that connects with customers, which is why they were willing to pay a million dollars for an upgraded logo design.
2020 was a defining year for many companies, keep reading to discover the 2020 logo design trends that significantly impact the way we view logos.
1. Simplistic
In a world that is becoming seemingly more complex every day, one logo design trend has stood out among the rest – simple yet effective. Many of these logo designs are homemade and hand-drawn to give them that minimalist, welcoming feel.
A few examples of a simple logo design include:
- Apple
- Nike
- The North Face
- And Target
Although these types of logos are simple in nature, it doesn’t mean they lack creativity or the ability to catch consumers’ attention. Many times simple logo designs can give the business personality and allow consumers to connect with the brand.
2. Gradient
Gradients were one of the biggest trending logo designs in 2020 that are expected to continue its popularity in the coming years. Gradient designs blend certain colors gradually to produce stunning color gradients capable of grabbing users’ attention.
Popular companies that have used gradient logo designs include:
- Firefox
- Apple Music
- And Shazam
Gradient logo designs give the company a fun, modern look that can attract consumers from all over. Using specific color blends can also help users distinguish the brand, giving them an advantage over competitors.
3. Animated
Animated logos have become one of the latest logo design trends that help relay the companies message to users. The corporate world is becoming increasingly reliant on animation and visual content to communicate information to its user base.
Companies that use animation in their current logo designs include:
- Zoom
- Ikea
- And Intel
Using animated logos gives companies the ability to tell users what they are all about in a simple visual representation. As companies build their digital presence, visuals are becoming an increasingly popular way to engage potential users.
4. Creative Lettering
Creative typography was one of the most popular logo design trends in 2020 that’s expected to continue to shine in the next few years. With many industries becoming flooded with competition, businesses are looking for different ways to stand out. One way companies are having success is with custom creative lettering for their logo design.
Utilizing a creative logo design can give a company uniqueness and help them stand apart from the competition. If you’re looking to give your business a custom, unique look, head over to Arrowmailservice.com for all your professional printing needs.
Looking to Take Advantage of the 2020 Logo Design Trends?
Creating a custom logo for your business will give it an instant upgrade and allow consumers to remember the brand. By spreading brand awareness, you can solidify your companies position in its industry for years to come. The only question now is which trending logo design will you choose?
If you’re looking to get ahead of the trend with your logo design, check out the rest of our website for tools and resources to help get you started.
