Do you feel like your marketing agency logo needs an update?
Your brand is always evolving. Therefore, you need to make sure you have a logo that evolves with it.
However, redesigning a logo isn’t always a quick fix. There’s more to it than just changing the color scheme or the font.
So what should you do to make sure you nail the redesign process?
Read this article to find out our top marketing agency logo redesign tips!
1. Look At Your Old Logo
When redesigning, you don’t need to completely throw your old logo out the window and start from scratch.
Look at your old logo, and recycle the elements that seemed to work well with your customers. Keeping some elements of the old design will help your customers feel connected to the new one.
For example, when Pizza Hut redesigned their logo, they kept their most vital element- the red roof over the words “Pizza Hut.” Changing the roof color probably would’ve been too much. By keeping it, they were able to still establish that connection while updating other elements of their design.
When it comes to logos, less is usually more.
If your marketing agency contains a number of names, consider minimizing these to one or two for your logo.
Or, think about how your receptionist answers the phone or what name friends use to refer to your company. If there’s a shorter version that people refer to you as then this version can be great for your new logo redesign.
Also, don’t just simplify words. See if you can simplify any colors or pictures as well.
Think of some of the most well-known logos in the world: Apple and Nike. Their designs are so simple, yet everyone recognizes them.
Go through your whole logo design section by section and minimize where you can.
3. Optimize Readability
If you have to squint to read your logo’s font, it’s probably time to give it an update.
You don’t have to completely change the font style, but update it so it is lighter and more legible.
However, if you do feel like it’s time to change the font, make sure you change it to something that reflect’s your company’s persona.
For example, if your company is more traditional, go for a traditional looking font.
Whether it’s next to a video in print magazine ad or on a billboard, your logo is going to be everywhere. In order to establish brand recognition, your logo always needs to be readable at first glance.
4. Check Out Your Competitors
When redesigning your logo, it never hurts to check out the competition.
You can draw inspiration and idea from what they’re doing right. Or, go completely against the grain and redesign so your logo stands way out amongst the crowd.
Marketing Agency Logo: Wrap Up
Hopefully, the tips have gotten excited about redesigning your marketing agency logo for your marketing agency!
Please drop a comment below if you have any questions about your redesign strategy.