Studies show that over 80% of your potential customers are happy to pay higher prices for better, more personalized service.
This means you need to do what you can to boost your brand’s reputation online. This can include taking proactive steps like asking for testimonials, polling your target market on social media, and promptly responding to any questions or issues.
Creating “Customer Logos” — logos that are geared towards the wants and needs of your dream clients — will also inspire customers to leave you awesome feedback.
How can you create these customer logos, and ensure that your brand’s name continues to thrive and grow? Read on to find out.
Encourage Customer Feedback In Your Logos
The most effective images to include in your customer logo are those that promote a sense of collaboration between your brand and its clients.
Sure, a logo design that makes it clear the kinds of services you offer and emphasizes the overall mission of your brand is also important. But remember that consumers today — especially the coveted millennial market — value the personal relationships behind business transactions.
In short, customers want to feel known, heard, and most of all, valued by your brand.
Sites like https://geckolyst.com/ offer countless helpful tips on how to encourage customer feedback across a variety of platforms and industries. But for now, let’s focus on logo design.
We suggest an image that shows an employee working with a customer. For example, your logo could show them shaking hands, sitting down to a meeting, or even have your employee looking over a customer’s shoulder while they type at a computer.
When your logo communicates that you and your clients are “in it together,” you make it clear you’re a team — and people always want to give their team feedback.
Foster A Connection With Color
To further this idea of collaboration, you’ll also need to focus on customer logos that create an emotional response in your target market.
One of the easiest and most effective ways to do this? By getting smart about the colors you use in your logo design. Whether you go for attention-getting reds and oranges, or more soothing greens and blues, will depend on the types of products/services you offer.
For example, if you’re a competitive startup, your logo should include red, which has been proven to raise blood pressure levels and create a sense of urgency in those who view it.
This means if you’re looking for instantaneous feedback about how to keep moving forward, use red — but know it may incur some negative notes as well! Always respond to any criticism your brand gets as soon as possible to control your image and manage your reputation both on and offline.
Create Your Customer Logos Today
Now that you know how to create logos that inspire customers to not only to ask questions but to also leave you glowing reviews, it’s time to get started on your design.
It’s also time to start the collaboration process!
Use our free online logo maker tool to come up with several logo design options. Then, ask your customers for feedback on which one they like the best.
You’re creating a personal relationship with them already.