Getting ahead in business comes down to one simple goal: make an impact before your competition can make a bigger impact.
Nowhere is this truer than in the world of household renovations.
With so many competitors out on the market, you need to either stand out or make way.
You have to have strong branding to get ahead. And the forefront of branding is and always has been your business logo.
Take this renovations company, by way of an example: Perth Renovations Co. With their soft blue-and-yellow colour scheme and beautiful home renovation work, their logo needs to be simple, definitive and trendy.
In today’s article, we’ll learn just how to accomplish that.
Ready to get a marketing edge with logo work that works for you?
Good, because we’re ready to give it to you.
Renovate Your Logo, For Better Results
Visual marketing is the most direct method possible for reaching potential clientele. Show off your business by using iconography, and you’ve developed a quick, easy-to-digest entire marketing tool.
But how do you go about it?
First off, let’s address the question of quality. It might be tempting to think you can get away by creating something at home and not paying someone for it.
Don’t work against yourself. A quality renovation logo is an investment in the marketing of your business. You need to make sure you’re getting a product that looks professional and speaks to the people you’re trying to do business with.
When considering a new logo:
Make a good first impression
It might sound more complicated than this, but the plain truth is people react poorly to awkward or ugly colour combinations.
Actively promote the idea of your company as a secure and professional option through colour theory. Match colours according to analogous and split-complementary guides.
There’s a wealth of information on this available online. Use shades, tints, and tones, and make sure to research adequately before you start.
Take the hint
When your industry is competitive, you need to make sure you stand out. Not having a logo is actively working against your own best interests.
Sometimes this also means taking inspiration from the other guy. Look for renovation logo trends amongst your competitors. If it works for someone else, there’s a good chance it will work for you.
Help clients assess your services quickly
A good logo should straightforward enough that it conveys what your business does almost as quickly as it takes to read your business name.
If you’re operating in a high-end neighbourhood, it makes no sense for your renovation logo to be neon colours. Similarly, logos that use a simple combination of letters might be good for law firms. For a renovation service, you’ll want to show off some sort of design flair or make a visual reference to homes, in some way.
Transform Your Renovation Logo, Today
In business, it pays to put your best foot forward.
Make that foot your logo.
Use design, colour scheme, and market research to your advantage. Create something that will truly set your business apart from the rest.
Create a renovation logo that means business, today. Visit us for quick, no fuss logo maker services, either for free or with premium user benefits.