Like every company, those in the business of selling cannabis need to set themselves apart from their competition.
The best way to do that is to brand your company. That includes creating a cannabis logo.
But while selling weed is now legalized in many states, it still suffers from an image problem. Here are a few tips to help you brand your cannabis company.
Move Away from the Pot Leaf
44% of marijuana businesses feature a pot leaf as their logo. Branding is about setting yourself apart from everyone else.
Everyone knows what you’re selling, so it’s okay to think outside the box. A cannabis logo featuring a pot leaf is a bit of a cliche.
Instead, sit down with your employees and determine what makes your products so great. Since many of the strains of marijuana come with really unique names, it goes to show there’s a lot of room for creativity in the pot business.
One helpful way to figure out how you’re different from every other pot business is to read Seth Godin’s book, “The Purple Cow”.
Another way is to check out your competition. Note what they’re doing. Take a look at their website.
Look at their cannabis logo. Then read their blog, if they have one. Take a look at their social media presence.
Have a Social Media Presence
Getting social is extremely important to any business. But for those selling cannabis, it’s even more important.
Social media is a great way to find your niche market. It’s also a great way to share your content.
You can also feature any new products or services your marijuana company has. Perhaps you have hemp seeds for sale. Placing an ad on social media or even just a shout out can help you sell much more than you would by placing a sign in the window.
Make sure to post on a regular basis. To save time, set up a drip campaign ahead of time. That way, your messages are always sent out without you having to remember.
Feature your cannabis logo on your social media pages. You want customers to be able to easily recognize you and form a relationship with you.
Know Your Niche Market
By now, 23 states have legalized marijuana use in one form or another. That trend is only going to increase. Not only is it helping patients, states are profiting as a result.
But that doesn’t mean everyone is going to become a raving fan. However, that doesn’t mean that pot smokers don’t come from every socioeconomic background, race, and age.
Know who you’re selling to. Your cannabis logo can reflect your target market.
Newcomers to the Weed Market
The market for those new to weed is also a huge niche. For most adults, we grew up being told about the dangers of marijuana.
Some of us were forced to watch the movie, “Reefer Madness.” Now that new information about the benefits of marijuana is available, there are a lot of ways to capitalize on that.
For newcomers, the packaging and logo should be focused on simplicity. These consumers don’t know a lot about weed. Think of it like branding to kids.
There are no complications. They know what they’re getting.
Make sure your staff is friendly and knowledgeable. That will help new customers feel more comfortable about buying your products. They’ll also be more likely to return and refer their friends.
The Luxury Market
There’s the luxury cannabis market. For high-end connoisseurs of marijuana who appreciate the best that weed has to offer.
A recent survey shows that most marijuana users have high incomes. They are also more outgoing.
There are also now weed critics. Jake Browne, from the Denver Post is one of them.
Appeal to the higher income market by branding your company as the place to get the best chronic. Make your customers feel as though they aren’t just picking up some weed, they are coming to your store for an experience.
It’s the same as a hair salon. One salon might charge $500 for a haircut and another place might only charge $20. Both places will cut your hair, but you’ll only walk away from one feeling as though you had an experience along with the haircut.
Train your employees to treat all customers as if they deserve nothing but the best. Have them dress accordingly as well. This is all part of the branding package.
One thing about marijuana is that it’s a natural growing plant. You can make rope, clothing, and milk from this product.
Marijuana also doesn’t destroy the environment around it. It truly is a green product. Your branding can feature weed’s earthy nature. It’s perfect for a cannabis logo.
But don’t stop there. Keep going green. Make sure all your products and packaging are made from sustainable materials.
Promote your earth-loving company. Many consumers will find it extremely appealing.
Health benefits are the reason why most states have legalized marijuana. There are many health benefits.
Better sleep, calming PTSD, and helping alleviate symptoms of HIV, cancer, and other serious diseases are just a few. Which is why it’s a great and effective branding tool.
People are more focused on living happier, healthier lives. Marijuana can help with both of those objectives.
Your cannabis logo can feature the myriad benefits weed has to offer.
Be Different With Your Cannabis Logo
Try setting yourself apart from your competition by doing something completely different. Most people know what marijuana is.
If your consumers are fairly well versed in weed, then it’s perfectly acceptable to try something new. Think of the ice cream Haagen Daz.
Their logo has nothing to do with ice cream. Their funny company name has nothing to do with ice cream, either.
Yet, because they branded their company right, everyone knows that Haagen Daz is ice cream. Have fun with your logo. Use colors that promote fun or adventure. Use a design that is simple but memorable.
Be creative with your logo.
Make Your Logo With Us
We’re experts in making logos. We can help you design one that you and your customers will love.
You can add shapes, symbols, and various colors. You can even design your own business cards to help brand your company.
It’s time for you to set yourself apart from the others. Register and create an account with us today.