When you think of successful company logos, you might think of the most recognizable logo in the world, the Nike Swoosh. And if you’re looking to do a logo redesign to boost sales, you might think it’ll cost a fortune.
Think again. The Swoosh was designed by Portland State student Carolyn Davidson for $35. She also really thought it through, using an image that depicted the product benefits: speed and movement, like victory goddess Nike.
The Swoosh and Nike were so successful that Davidson was later celebrated and given 500 shares of stock worth about $1 million today.
The lesson? You too can have a successful sales-boosting logo without spending a fortune. But you need a smart redesign that nails brand and you need to be smart with marketing strategy to drive sales.
But how can a logo drive sales? Keep reading for five ways a new logo can supercharge sales.
1. A Logo Creates a Feeling
When you do your branding, you want to create a feeling — like warm, confident, happiness. Your customers associate this feeling with your product.
They believe that your product will give them this feeling. If your logo is designed to convey this feeling, it can help you convey your brand and feeling and help drive sales.
2. A Logo Makes Your Product and Brand Instantly Recognizable
Your logo is the face of your product out there in the world and if it pops, people will notice. And if people see it over and over because you’re doing your job with your marketing, especially online, it will become recognizable.
Then, in the future, every time they see it, they’ll know exactly what it represents. Just like when you see the Swoosh, you know is the athletic show. And when you see golden arches, you know a hamburger, fries, and coke await.
To take full advantage, be sure to try one of our favorite tactics, which is an automated marketing system like websuitable that takes full advantage of your logo to nurture customers to drive them to your site and close sales.
The logo adds familiarity which then builds trust and also brings them that feeling that makes them want to buy your product.
3. It Builds Trust
As your logo becomes recognizable and familiarity grows, people start to believe that your product and company have been around a while and that they’re, therefore, trustworthy.
People would rather buy from a trusted company than one that they’re not so familiar with. They’re also more willing to try something new from a company that’s trustworthy.
4. It Can Make Your Company and Product Shine Brighter Than Others
A great logo builds trust and will catch the attention of customers. If you have a lot of competition in the market, this can make you and your product stand out. Especially online, this can help you drive traffic and ultimately sales.
5. It Can Help You Make A Great First Impression
If you have a clever logo that really nails your product in a fun, stand-out way, people will notice. And you’ll get points if you make them think, laugh, or invoke that emotion. This will help them remember you, which in turn will make you and your brand and product familiar and, therefore, trustworthy, which can lead to sales.
Supercharge Sales With Your New Logo Redesign
Now that you know some ways that you can boost sales using your new logo, it’s time to get that new look and begin taking steps to drive sales.
You can start by trying out our online logo maker to test out ideas. Then, once you have the best logo design to represent your brand, give it a go. And take advantage of the online marketing team that can help you give your whole website a boost too to take full advantage.