You’ve probably heard the saying, “A picture is worth a thousand words.” And for many businesses, their logo is the most recognizable part of their brand identity. In fact, when you think about some of the most iconic brands in the world, one thing that may come to mind is their logo designs. 

Some of the top-ranked logos are Apple, Coco-Cola, Nike, and Mercedes-Benz.

When people see your brand logo, they automatically associate it with your products and services. That’s why designing a logo that will resonate with your target market is so important for building and maintaining a successful business.

In this blog post, we’ll explore the importance of a logo in brand marketing. Keep reading to learn more.

A Logo Grabs Attention

Human attention span is reducing. Currently, it’s at an all-time low of just eight seconds. You, therefore, have a very short time to convince someone to do something for you, whether it’s buying your product or service.

A logo design is one of the most effective ways to make a lasting impression that will help consumers remember your brand and differentiate it from competitors.

It doesn’t matter how many marketing strategies you have in place; if people can’t recognize what your company does at first glance, they’re not going to stick around long enough for anything else.

A logo can grab attention and make a lasting impression more quickly and easily than any other form of marketing. So, make a logo that potential customers will love.

Brand Logo Improves Visibility

A company’s logo is one of the first things people see, and it forms their perception of your brand. Having a recognizable and meaningful logo will help encourage customers to buy from you again. If someone is looking for a new shirt, they may see a shirt with a recognizable logo design and buy it because they know that the brand is reputable.

Brand Logos Are Memorable

A company’s logo should be easy to remember so customers can associate it with your business. Logo designs typically include letters or symbols that will help people recall who you are when they come across something related to your products or services. 

For example, Apple’s apple symbol is one of the most iconic images on earth.  It doesn’t matter how many times someone sees an apple; if there’s any association at all with this fruit, then chances are good that person will think about Apple products right away.

Consumer Loyalty

According to research, 85% of consumers are loyal to brands.

Ans it’s no secret that consumers are loyal to brands with recognizable logos. This is why creating an original logo design can be so beneficial for your company. 

For example, if someone sees your logo across the room, they will instantly recognize it as yours because of its uniqueness. As long as you keep designing high-quality products or providing great customer service, people will remember the brand and buy from them without hesitation in the future. 

This type of consumer loyalty translates into more sales revenue over time, leading to increased profits for your company.

Brand Recognition

The other reason branding experts recommend investing time and money into developing a professional logo is because it provides a sense of familiarity for the consumer. Most people are drawn to something that is aesthetically pleasing and conveys professionalism.

So, if they come across your logo after seeing many others, chances are they will not only remember you but also be more likely to purchase from you.

A Logo Helps With Rebranding

It’s important to note that your logo is not just for the current business you are in; it can also be used if you ever find yourself rebranding. If the needs of your company change and it no longer makes sense to stick with its initial branding strategy, a new logo will help put the public at ease when they see something drastically different than what was there previously.

A Logo Separates Competition

Logos are a company’s public face. They’re the first thing that people see, and some of them make it hard to forget. They come in all shapes, sizes, colors, fonts- whatever fits the brand best.

A logo should help you stand out among your competitors. Here are some logo design tips to help you stand out:

• Use a unique font that’s not widely used in your niche
• Include the company name prominently on the logo
• Create and use an icon or symbol for easy recognition

A simple, recognizable logo can make all of the difference when competing with companies that aren’t paying as much attention to their branding details.

A Logo Is Proof of Professionalism

There is no real business without a logo. By having one, people will know that your business is reliable and majorly professional. 

When a company is new, people may question their ability to do the job and hesitate to give them their money. A logo shows that someone has taken time and effort into creating something more than just words on paper or an image they found online. It displays how seriously you take your business – it’s all about trust.

A Logo Helps Keep Your Brand Consistent

Brand consistency is a powerful weapon. It’s also one of the most overlooked, and it is important to stay fresh. Brand consistency means that you need to have your logo on everything — from promotional items like mugs or t-shirts, all the way down to being in each email.

A logo can help with brand consistency. The more you have your logo in view, the higher chance people will remember it. A logo can make a brand feel relevant and trusted – something we all strive to do.

A Logo Creates an Emotional Connection

A logo creates an emotional connection between the consumer and the brand.

Think about the last time you made an impulse purchase. Chances are, it was because there’s some connection with the brand. Either they make a product similar to what you’re looking for and or that their branding style resonated with something interesting from your past, which reminded you of them.

Get a Brand Logo Today

The importance of branding has never been clearer than it is today when competition is fierce, and consumers have endless choices at their fingertips. A well-designed brand logo does much more than just look nice: it’s an essential tool that will help boost awareness about your products and services.

Keep reading our posts for more information.

The graphic design industry pulls in about 12 billion dollars per year. While that number took a hit in 2020, we’re seeing recovery take place which should get thousands of talented artists back to work.

Among the many things that graphic artists cook up for clients, logo design seems to be a constant theme among the work that gets ordered. Why? Because logos are important!

A quality logo makes up part of the foundation that multi-million dollar companies are built on. Logos affect buying behavior, recallability, and much more.

If you’d like to mine all of that value out of the logo you design or get designed, keep reading. Below, our team breaks down how to design a logo that’s amazing by leaning on a handful of foundational logo tenants.

Simplicity

Brevity is a tell-tale sign of wit. And certainly, logos need to communicate a level of subtle wittiness to make impressions on consumers.

Therein lies the importance of not overdoing a logo. It’s a regular mistake of many starting in logo design to add a litany of colors, shapes, and even text to their logos. That may achieve the aim of drawing an onlookers’ attention but leaving a lasting impression – we think not.

Think of the Nike swoosh. Think of the Coca-Cola logo, which is just white text on a red background. Both are renowned as being among the most successful logos in modern history, and neither leans on complicated conventions.

Sophisticated Use of Color

Color has meaning. While most people can’t describe color’s meaning expressly, many of us feel it.

Purple feels regal. Green elicits a love of nature. Red screams “alert”.

With color’s meanings in mind, think about the message you want to convey with your logo (more on that in a moment), and pick colors that best tell that story.

Scalability

Your logo isn’t just going to live in the upper-left-hand corner of your website. If you’re successful, your logo will be printed on business cards, on letterheads, posters, and perhaps on billboards.

With all of those places your logo could go, can you say that your logo’s design will port over and still retain its excellence? Only you and your graphic design logo team can answer that question. We simply suggest making sure you take the time to consider it.

Communicates Meaning

What’s the first thing you want your customers to think of when they see your logo? The answer to that question should be related to what you’re selling.

For example, we see the Nike swoosh and think “movement”—a perfect reaction for a sportswear brand.

If you’re selling food, your logo may not want to communicate a sense of movement. Maybe a sense of satisfaction or health would be better suited to catalyzing buying behavior.

Whatever it is you want your logo to say to consumers, pick that messaging. Don’t get caught in the trap of creating a logo that looks good and think looks are enough.

Can Be Recreated by Novices

Another foundational tenant of logo design, which touches on an earlier point we made regarding simplicity, is how easy your logo is to reproduce. Put simply, when you create a logo, ask yourself if someone could draw your logo freehand from memory.

If the answer to that question is no, you’re missing out on an opportunity.

A layman’s ability to reproduce your logo can tell you something about whether or not your logo is easily recalled. Again, the Nike swoosh is one that any able-bodied person can remember so well they could reproduce it with their eyes closed.

Aim for that level of recall/simplicity when designing your logo to get the most out of it.

Non-Fungible

Just because someone can recreate your logo doesn’t mean they should. To that end, if your logo looks almost interchangeable with other logos in the market, particularly in your market sector, go with a different logo.

The last thing you want is for, from the get-go, consumers confusing your brand for another one. That sort of brand confusion can cause long-term issues that even a rebranding effort won’t be able to fix.

Make sure the design you freehand or build in an animated logo maker has originality in its DNA. Make your logo unmistakably you.

Powered by Feedback and Revisions

No great logo is created with a single stroke of a pen. Logos that rise to the top are almost always byproducts of designs being fed back on, revised, and fed back on again.

Relish that process of doing and redoing. Know that every time you pick up your pen or mouse to take another pass at a logo, it’s going to get a little bit better.

If you walk away with one foundational bit of wisdom regarding logo design, let it be this – To error is human, to edit is divine.

We Wish You the Best With Your Logo Design

Our team has walked you through several logo design foundational elements that we’ve found serve as the basis for successful projects. As a graphic designer or a person that is hiring graphic designers, keep our tips in mind.

The more you recall our guidance and integrate it into your logo building project, the more likely you’ll walk away with a logo design that we’re confident will make you happy and will set your business apart.

The world is filled with company logo design tools, logo design app options, and limitless artistic perspectives. If you’re having trouble sorting through all of that, our team can help.

Continue exploring more of the logo and art posts on our blog and keep fulfilling your need to learn!

The graphic design industry pulls in about 12 billion dollars per year. While that number took a hit in 2020, we’re seeing recovery take place which should get thousands of talented artists back to work.

Among the many things that graphic artists cook up for clients, logo design seems to be a constant theme among the work that gets ordered. Why? Because logos are important!

A quality logo makes up part of the foundation that multi-million dollar companies are built on. Logos affect buying behavior, recallability, and much more.

If you’d like to mine all of that value out of the logo you design or get designed, keep reading. Below, our team breaks down how to design a logo that’s amazing by leaning on a handful of foundational logo tenants.

Simplicity

Brevity is a tell-tale sign of wit. And certainly, logos need to communicate a level of subtle wittiness to make impressions on consumers.

Therein lies the importance of not overdoing a logo. It’s a regular mistake of many starting in logo design to add a litany of colors, shapes, and even text to their logos. That may achieve the aim of drawing an onlookers’ attention but leaving a lasting impression – we think not.

Think of the Nike swoosh. Think of the Coca-Cola logo, which is just white text on a red background. Both are renowned as being among the most successful logos in modern history, and neither leans on complicated conventions.

Sophisticated Use of Color

Color has meaning. While most people can’t describe color’s meaning expressly, many of us feel it.

Purple feels regal. Green elicits a love of nature. Red screams “alert”.

With color’s meanings in mind, think about the message you want to convey with your logo (more on that in a moment), and pick colors that best tell that story.

Scalability

Your logo isn’t just going to live in the upper-left-hand corner of your website. If you’re successful, your logo will be printed on business cards, on letterheads, posters, and perhaps on billboards.

With all of those places your logo could go, can you say that your logo’s design will port over and still retain its excellence? Only you and your graphic design logo team can answer that question. We simply suggest making sure you take the time to consider it.

Communicates Meaning

What’s the first thing you want your customers to think of when they see your logo? The answer to that question should be related to what you’re selling.

For example, we see the Nike swoosh and think “movement”—a perfect reaction for a sportswear brand.

If you’re selling food, your logo may not want to communicate a sense of movement. Maybe a sense of satisfaction or health would be better suited to catalyzing buying behavior.

Whatever it is you want your logo to say to consumers, pick that messaging. Don’t get caught in the trap of creating a logo that looks good and think looks are enough.

Can Be Recreated by Novices

Another foundational tenant of logo design, which touches on an earlier point we made regarding simplicity, is how easy your logo is to reproduce. Put simply, when you create a logo, ask yourself if someone could draw your logo freehand from memory.

If the answer to that question is no, you’re missing out on an opportunity.

A layman’s ability to reproduce your logo can tell you something about whether or not your logo is easily recalled. Again, the Nike swoosh is one that any able-bodied person can remember so well they could reproduce it with their eyes closed.

Aim for that level of recall/simplicity when designing your logo to get the most out of it.

Non-Fungible

Just because someone can recreate your logo doesn’t mean they should. To that end, if your logo looks almost interchangeable with other logos in the market, particularly in your market sector, go with a different logo.

The last thing you want is for, from the get-go, consumers confusing your brand for another one. That sort of brand confusion can cause long-term issues that even a rebranding effort won’t be able to fix.

Make sure the design you freehand or build in an animated logo maker has originality in its DNA. Make your logo unmistakably you.

Powered by Feedback and Revisions

No great logo is created with a single stroke of a pen. Logos that rise to the top are almost always byproducts of designs being fed back on, revised, and fed back on again.

Relish that process of doing and redoing. Know that every time you pick up your pen or mouse to take another pass at a logo, it’s going to get a little bit better.

If you walk away with one foundational bit of wisdom regarding logo design, let it be this – To error is human, to edit is divine.

We Wish You the Best With Your Logo Design

Our team has walked you through several logo design foundational elements that we’ve found serve as the basis for successful projects. As a graphic designer or a person that is hiring graphic designers, keep our tips in mind.

The more you recall our guidance and integrate it into your logo building project, the more likely you’ll walk away with a logo design that we’re confident will make you happy and will set your business apart.

The world is filled with company logo design tools, logo design app options, and limitless artistic perspectives. If you’re having trouble sorting through all of that, our team can help.

Continue exploring more of the logo and art posts on our blog and keep fulfilling your need to learn!

The graphic design industry pulls in about 12 billion dollars per year. While that number took a hit in 2020, we’re seeing recovery take place which should get thousands of talented artists back to work.

Among the many things that graphic artists cook up for clients, logo design seems to be a constant theme among the work that gets ordered. Why? Because logos are important!

A quality logo makes up part of the foundation that multi-million dollar companies are built on. Logos affect buying behavior, recallability, and much more.

If you’d like to mine all of that value out of the logo you design or get designed, keep reading. Below, our team breaks down how to design a logo that’s amazing by leaning on a handful of foundational logo tenants.

Simplicity

Brevity is a tell-tale sign of wit. And certainly, logos need to communicate a level of subtle wittiness to make impressions on consumers.

Therein lies the importance of not overdoing a logo. It’s a regular mistake of many starting in logo design to add a litany of colors, shapes, and even text to their logos. That may achieve the aim of drawing an onlookers’ attention but leaving a lasting impression – we think not.

Think of the Nike swoosh. Think of the Coca-Cola logo, which is just white text on a red background. Both are renowned as being among the most successful logos in modern history, and neither leans on complicated conventions.

Sophisticated Use of Color

Color has meaning. While most people can’t describe color’s meaning expressly, many of us feel it.

Purple feels regal. Green elicits a love of nature. Red screams “alert”.

With color’s meanings in mind, think about the message you want to convey with your logo (more on that in a moment), and pick colors that best tell that story.

Scalability

Your logo isn’t just going to live in the upper-left-hand corner of your website. If you’re successful, your logo will be printed on business cards, on letterheads, posters, and perhaps on billboards.

With all of those places your logo could go, can you say that your logo’s design will port over and still retain its excellence? Only you and your graphic design logo team can answer that question. We simply suggest making sure you take the time to consider it.

Communicates Meaning

What’s the first thing you want your customers to think of when they see your logo? The answer to that question should be related to what you’re selling.

For example, we see the Nike swoosh and think “movement”—a perfect reaction for a sportswear brand.

If you’re selling food, your logo may not want to communicate a sense of movement. Maybe a sense of satisfaction or health would be better suited to catalyzing buying behavior.

Whatever it is you want your logo to say to consumers, pick that messaging. Don’t get caught in the trap of creating a logo that looks good and think looks are enough.

Can Be Recreated by Novices

Another foundational tenant of logo design, which touches on an earlier point we made regarding simplicity, is how easy your logo is to reproduce. Put simply, when you create a logo, ask yourself if someone could draw your logo freehand from memory.

If the answer to that question is no, you’re missing out on an opportunity.

A layman’s ability to reproduce your logo can tell you something about whether or not your logo is easily recalled. Again, the Nike swoosh is one that any able-bodied person can remember so well they could reproduce it with their eyes closed.

Aim for that level of recall/simplicity when designing your logo to get the most out of it.

Non-Fungible

Just because someone can recreate your logo doesn’t mean they should. To that end, if your logo looks almost interchangeable with other logos in the market, particularly in your market sector, go with a different logo.

The last thing you want is for, from the get-go, consumers confusing your brand for another one. That sort of brand confusion can cause long-term issues that even a rebranding effort won’t be able to fix.

Make sure the design you freehand or build in an animated logo maker has originality in its DNA. Make your logo unmistakably you.

Powered by Feedback and Revisions

No great logo is created with a single stroke of a pen. Logos that rise to the top are almost always byproducts of designs being fed back on, revised, and fed back on again.

Relish that process of doing and redoing. Know that every time you pick up your pen or mouse to take another pass at a logo, it’s going to get a little bit better.

If you walk away with one foundational bit of wisdom regarding logo design, let it be this – To error is human, to edit is divine.

We Wish You the Best With Your Logo Design

Our team has walked you through several logo design foundational elements that we’ve found serve as the basis for successful projects. As a graphic designer or a person that is hiring graphic designers, keep our tips in mind.

The more you recall our guidance and integrate it into your logo building project, the more likely you’ll walk away with a logo design that we’re confident will make you happy and will set your business apart.

The world is filled with company logo design tools, logo design app options, and limitless artistic perspectives. If you’re having trouble sorting through all of that, our team can help.

Continue exploring more of the logo and art posts on our blog and keep fulfilling your need to learn!