You’ve spent thousands of dollars developing your product. Wouldn’t it be a shame to ruin its chances by choosing the wrong packaging?

We explore the basics of product packaging.

Things to Consider for Product Packaging

When you’re deciding how to package products, you’ll need to consider several things. Everything from size to budget and how the product will be shipped matters.

Let’s look at 5 different factors.

1. Budget

Packaging for products can get expensive, so it’s important to determine a budget. Knowing how much you can spend will dictate the type of materials you use, as well as the design.

2. Cost of Packaging

You need to determine how much you plan to charge when packaging products. You will need to consider your customers and calculate how much you think they will spend. 

3. Packaging Materials

There are many different kinds of materials for packaging. Here are some common types of materials.

Paperboard – Coated white chipboard for folding cartons, trays and sleeves. Lightweight and suitable for food, dairy, pharmaceuticals, hardware items, and retail products.

Corrugated – Paperboard with fluted medium-stock paper laminated to it. Suitable for produce, fragile items, heavy items, subscription boxes, shipping boxes, and e-commerce packages.

Carded Packaging – You will find many options for produce, fragile items or for items that will be hanging on a display.

• Blister packs – Pre-formed plastic packaging, which is used for consumer goods, perishables and pharmaceuticals.
• Clamshells – Packaging that is made from two identical “shells” connected by a hinge.
• Skin packs – The product is placed on a corrugated piece of cardboard. A see-through plastic sheet is then placed on top.

Shrink Films – Flexible, lightweight materials that work well when using printed designs.

Natural Fibers – Natural fibers give your product a cool “earthy” vibe, which may fit well with your brand and company values.

Seamless Tins – Packaging such as candle tins are perfect for shipping a wide range of products. Along with candles, you can ship lip balm, herbs, salves, and waxes.

4. Packaging Design and Branding

Your company has a brand or message you want to send. Packaging products play a role in branding your items, too.

You must determine your target audience. In other words, who is most likely to buy your product? Decide what will appeal most to that audience. The design of a product geared toward tween girls will be quite different than a product for seniors.

The colors, shapes, graphics, logos, and images of the packaging should all work to attract your audience.

5. Transportation and Shipping

Lastly, you need to consider how your products will be transported. Whether you put them on a truck or a plane, or if you deliver them yourself, the design must be functional and allow for easy shipment.

You also want to make sure the packing is durable so your products don’t get destroyed while they’re being shipped.

Packaging Makes the Product

A picture is worth a thousand words. So is product packaging. Use this handy guide to help you choose the right packaging so your products will be a complete success.

If you need more information about branding, marketing, and logo design, be sure to check out our resources and services.

If you’ve ever wondered whether Instagram is worth putting your marketing efforts into, hold onto your hat. Instagram gets over 1 billion active users on the platform.

500 million of those users scroll through their feed daily.

Building your personal brand has never been so attainable. All your potential followers and customers are on this platform waiting for your influence.

Wondering how to build a brand on Instagram? Read the following tips and watch the likes roll in!

Create a Foundation of Authenticity

If your only reason for wanting to build a brand is money, good luck. On social media, followers can smell that from scrolls away.

You need to be authentic everywhere you show up on the internet. What does that mean?

It means not being afraid to be imperfect. It means showing the good with the bad. And, it means storytelling, not just pushing sales copy.

On Instagram, you have an amazing opportunity to show followers the story of your brand. Take them behind the scenes in your Insta Stories or interview happy customers in your Instagram Lives.

Filters and planned content are great and important. But, not more important than coming across authentically to your followers.

Use Strategic Posting

Did you know there are optimal times to post based on your audience?

If your target followers are stay-at-home-moms, then late morning posts are great. If your target followers are college students, evenings work well.

Then, make sure your content is based on a theme. The most successful Instagram brands use a theme to design their grids. That could mean using a checkerboard layout, white framing, or a puzzle feed.

You could also make your posts correspond with your branding colors. And remember, consistency in branding is key.  

Promote Engagement by Engaging

Today’s followers don’t want to simply follow popular brands. They want to engage with brands that will engage with them back.

But, wait. What does engagement mean?

Engagement is any type of interaction on your Instagram account with users. It includes likes, shares, follows, direct messages, and comments. High engagement rates lead to higher conversions and higher sales.

To encourage engagement on your content, get involved. Respond to comments, like your followers’ posts, and share your followers’ relevant content.

Another convenient way to boost your likes is with purchased engagement from this service. Supplementing your engagement traffic with purchased likes maximizes your efforts.

Instagram has rolled out new beta testing pilots in some countries. In these tests, you can’t see the total number of likes on any post. So, the focus is more on other types of engagement, like comments.   

Still Wondering How to Build a Brand on Instagram?

Instagram is a lucrative platform for businesses and brands. It’s where your target customers likely spend time. So, it’s where you should be, too.

If you’re wondering how to build a brand on Instagram, start with the tips above.

Then, learn more ways to boost your digital presence in the SEO section of our site!

A whopping 128 million adults — that’s how many Americans commute to work every day.

What’s more, their daily round-trip commute takes up almost an hour on average.

There’s also the fact that US motorists are driving more than ever — they drove some 3.22 trillion miles in 2017!

That’s a lot of time spent on the road, which gets even longer with all the horrible traffic.

All this has led to savvy business owners taking their advertising game to the road. After all, the roads are always filled with potential customers.

The use of auto decals is one such marketing strategy that smart business owners now use. You’ll see these branding tools plastered on company cars and even client’s vehicles.

Now the question is, how exactly do these branded decals work and benefit businesses? Why should you start using them for your own organization?

Keep reading, as we’ll answer all these questions and more!

Auto Decals Let You Advertise on the Go

Custom auto decals allow you to bring your ads wherever your vehicle goes. They transform your company cars into literal advertisements-on-wheels.

High-quality decals expose your brand — its name and what it stands for — to everyone who uses the same roads as your car. You can even spread the word about your business as your ads-on-wheels pass by pedestrians.

You Can Go Small or as Big as You Want

Decals are highly-customizable, so it’s easy to get them in the exact shape and size you desire. You can get downsized versions of your brand logo to place on smaller vehicles like scooters. You can also go for smaller car graphics if you only want the ads on your vehicle windows.

On the other end of the spectrum is a full car wrap, which gives you the most advertising impact. High-resolution graphics will make any vehicle stand out, resulting in increased brand awareness. Also, this gives you more space to talk about your brand and how it can fix their problems and address their needs.

Keep in mind that visuals are more interesting and attention-grabbing than plain text. For starters, the brain can process images up to 60,000 times faster than written words. By combining the two, you can make your car adverts more effective in spreading the word about your brand.

Decals Add a Safety Layer to Your Vehicle’s Glass Windows

While we do hope that you won’t become a victim of motor vehicle theft, they still happen at a rate of one every 42.2 seconds. Thieves can break your car windows and make away with the entire vehicle.

You can make your car safer and more secure by installing decals, which can help reinforce the glass. Even if the glass breaks, the decal material will help keep the glass shards together. This means a thief would take longer to get into your car and drive away in and with it.

Of course, you’d still need to get your car windows repaired after. As Multi-Glass Of Texas LLC notes, chipped or cracked windows can pose risks of injuries. But with a decal keeping broken shards together, you reduce these risks as you take your ride to the repair shop.

Amp Up Your Ads with Custom Car Decals

These are just some of the other benefits of getting auto decals, but they should be enough to show their worth. So, transform your car into a moving advert to increase brand awareness now! Plus, you’ll feel more at ease knowing that auto glass decals make your car a bit safer.

Ready for more effective marketing tips to spread the great news about your business? Then don’t forget to bookmark our site’s Blog page so you can keep checking back for more how-to guides like this!

Do you have an idea for a mobile application you believe can take off? You aren’t the only one.

It seems like everyone wants to be in the mobile market these days. When 1.2 billion people in the world have a smartphone, you have a huge market available to download your app.

Having an idea for a mobile app is one thing. It’s another thing to find someone who can build it.

Are you trying to figure out how to hire a mobile app developer? Follow the five steps below to hire a developer to build your mobile application.

1. Look for Mobile Specialists

There are a lot of tools in the software development world. Not all of them will work for mobile.

If you spend your money who doesn’t have the experience or tools to create mobile apps, then you are paying for someone to learn on the job. You have to bet that they won’t screw up.

Make sure the freelancer or business you hire has built mobile apps before.

2. Don’t Pick Your Developer Based on Price

If you’re looking to hire someone to do basic data entry or easy jobs, then the cost isn’t much of a concern. Things change when you hire someone to build a complicated application.

When you hire someone at below market value, you run the risk of hiring someone who will rush your job and give you an application full of bugs. Don’t be afraid to spend a little more with a reputable company so you can get a well-built product as a result.

3. Figure out How the Developer Communicates

Communication is key when working on a long and complicated project. You need to make sure your developers communicate well and respond when you need to know something.

You don’t want to wait days or weeks to get a reply to an email. You want to be able to get answers as soon as possible.

4. Make Sure You Get a Design Too

Being able to code doesn’t mean that a developer knows how to put together good looking designs. These are typically two separate roles at companies.

If you’re working with a freelancer, then make sure they have the skills to make your app look good. If not, you’ll need to find someone to build the user interface too.

5. Check for References

If this is your first venture into app development, you probably don’t want to work with someone that’s brand new. You can verify that a business or freelancer has a long-standing history by asking for references.

You can learn what it’s really like to work with someone when speaking with past customers. They can fill you in on the details you may not think to ask.

Now You Know How to Hire a Mobile App Developer

Finding the right person to build your mobile app is the most crucial step you’re going to take. Now that you know how to hire a mobile app developer, you can make the right choice. Make sure you vet your candidates thoroughly so you pick someone that can do the job.

Once you build your app, you need to advertise it to the world. Keep browsing our blog for tips that can help.