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How a Sports Team Logo Creates Team Spirit Posted on July 07, 2017 by Logo Design Tips and Tricks
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When you think about your favorite sports team, chances are you think about a few key elements: the feel of cheering in the stands, the players you admire — and the logo you’ve come to associate with it.

We affix our favorite sports team logo onto our hats, our t-shirts, and the bumpers of our cars. In this sense, we almost become walking (or driving) advertisements for the teams we love and follow.

If this is the case, wouldn’t any team benefit from a dynamic, custom logo?

Today, we’re discussing a few ways your sports team logo can grow community-wide team spirit, build recognition, and boost visibility.

Ready to get started? Let’s go!

1. It Puts an Image to a Name

Over time, a team’s logo almost becomes synonymous with the sport itself.

It’s no longer just a design. Rather, it’s the image behind our college memories, our family’s tailgate traditions, our playfully competitive NCAA free picks, and our favorite Super Bowl parties.

Even a sports logo without any words can become seamlessly woven into the team’s spirit and image. Need an example? Think of the iconic Dallas star.

If you’re a new team, the best way to build your identity is to design a custom logo that stands out from the crowd and makes you instantly recognizable.

This not only allows spectators a visual to attach their attention to — it also joins team players together under the same branding umbrella, building team loyalty.

2. It Adds to Your Credibility

Consider every professional sports team you know. Are there any without some sort of logo? Chances are, you’d be hard-pressed to think of one.

In this vein, take a clue from the playbook of the pros.

A sports team logo instantly gives your team a credibility boost. It sends the message that you’re serious about your players and their abilities, and you believe in your team’s place within your community.

This can also help players — and their opponents — feel as though they’re part of a genuine group. The expected outcome? Improved dedicated and perseverance as they seek to meet these standards for success.

3. It’s Excellent Marketing

A recent study found that even children as young as age 3 can recognize brands and the products they’re associated with.

In fact, almost all of the preschoolers in the study were able to match an image of the Hamburglar to the McDonald’s logo. This reveals that even at a very young age, we’re cognizant of logo marketing, and its effect on product association.

What does this mean for your sports team?

If you’re on a sports team, the team is essentially your “brand.” Thus, when you create a custom logo, you generate a way to market this brand across your community.

Then, when residents and visitors come across your logo locally, such as through sponsorship opportunities or game announcements, they may be more inclined to lend their support.

Create Your Sports Team Logo: Custom Designs That Deliver

Are you searching for a logo that can take your sports team from Pee-wee into the Big Leagues? If so, we’d love to help.

Our online logo maker makes it easier than ever before to create a custom design that best reveals who you are and what you represent.

Register to get started today and blow the competition away!

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How to Incorporate a Message Into Golf Logos Posted on June 29, 2017 by Logo Design Tips and Tricks
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Your brand’s logo makes an important statement. Ultimately, it’s your business’s entire mission statement summed up.

It needs to be clean, concise, and show what you’re all about in a second or two. While this sounds simple in practice, it’s far easier said than done.

There’s a ton of work that goes into creating the perfect logo! Especially since you’re already competing for eyes on a nearly minute-by-minute basis.

The golfing industry is no different. Featuring your golf logos can be a great and easy way to get noticed. All you have to do is create a message worth wearing or showing off.

Here are some ways you can cleverly incorporate a message into your golf logos.

How to Incorporate a Message Into Golf Logos

1. The Right Message For the Right Product

The first step in creating a logo that resonates with your audience is to evaluate your business.

What type(s) of product do you sell? What types of people generally use these products?

These are two of the biggest questions you’ll need to ask before coming up with logo placement.

Sometimes, simpler is better. For instance, many golfers associate Tiger Woods with the Nike logo because of his hats and polos.

Obviously, the product you’re trying to sell will play a part in how your logo takes shape.

If you run a golf betting tips website, for instance, you can incorporate a dollar sign into the ‘s’ of the word ‘tips’. Combined with some green font, this makes the consumer think about money.

2. You Don’t Need to Reinvent the Wheel, But You do Need To Reinvent Your Brand

Remember, simplicity is often better. A lot of the more popular logos these days make use of a minimalist style.

In fact, generally speaking, it isn’t necessarily the logo that does the talking. Instead, many companies opt to feature small, subliminal logos or signs within white space.

Or sometimes you can use composite images to create an awe-inspiring effect. Take the Spartan Golf Clubs logo, for instance. At first glance, it’s simply a golfer swinging a golf club with what seems to be a power bar next to him.

But upon closer inspection, note that the power bar, golfer, club, and whitespace create an effect of a Spartan warrior’s helmet.

The best golf logos are ones that are creative enough to warrant a second glance.

3. Incorporate Golf Equipment Into Your Logo

Here’s a fun way you can get a message into your golf logos: feature some golf equipment.

For instance, if your logo contains the letter ‘t’ you could draw the logo to feature a golf tee.

Or if you’re a business that manufactures golf balls, you can use a golf ball as the ‘o’ within your logo.

By using golfing equipment within your logo, you’re letting your audience know what it is you sell. In essence, you’re doing the legwork for them. They won’t need to guess or Google, as your logo does all the talking.

Better Logos for a Better Business

Sometimes it can be difficult coming up with the perfect logo. If you could use some help, or just want to take a swing at creating a logo yourself, be sure to check out our tools.

Your business deserves to be seen by the world, so get creative and have some fun in the process!

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