Your brand’s logo makes an important statement. Ultimately, it’s your business’s entire mission statement summed up.
It needs to be clean, concise, and show what you’re all about in a second or two. While this sounds simple in practice, it’s far easier said than done.
There’s a ton of work that goes into creating the perfect logo! Especially since you’re already competing for eyes on a nearly minute-by-minute basis.
The golfing industry is no different. Featuring your golf logos can be a great and easy way to get noticed. All you have to do is create a message worth wearing or showing off.
Here are some ways you can cleverly incorporate a message into your golf logos.
How to Incorporate a Message Into Golf Logos
1. The Right Message For the Right Product
The first step in creating a logo that resonates with your audience is to evaluate your business.
What type(s) of product do you sell? What types of people generally use these products?
These are two of the biggest questions you’ll need to ask before coming up with logo placement.
Sometimes, simpler is better. For instance, many golfers associate Tiger Woods with the Nike logo because of his hats and polos.
Obviously, the product you’re trying to sell will play a part in how your logo takes shape.
If you run a golf betting tips website, for instance, you can incorporate a dollar sign into the ‘s’ of the word ‘tips’. Combined with some green font, this makes the consumer think about money.
2. You Don’t Need to Reinvent the Wheel, But You do Need To Reinvent Your Brand
Remember, simplicity is often better. A lot of the more popular logos these days make use of a minimalist style.
In fact, generally speaking, it isn’t necessarily the logo that does the talking. Instead, many companies opt to feature small, subliminal logos or signs within white space.
Or sometimes you can use composite images to create an awe-inspiring effect. Take the Spartan Golf Clubs logo, for instance. At first glance, it’s simply a golfer swinging a golf club with what seems to be a power bar next to him.
But upon closer inspection, note that the power bar, golfer, club, and whitespace create an effect of a Spartan warrior’s helmet.
The best golf logos are ones that are creative enough to warrant a second glance.
3. Incorporate Golf Equipment Into Your Logo
Here’s a fun way you can get a message into your golf logos: feature some golf equipment.
For instance, if your logo contains the letter ‘t’ you could draw the logo to feature a golf tee.
Or if you’re a business that manufactures golf balls, you can use a golf ball as the ‘o’ within your logo.
By using golfing equipment within your logo, you’re letting your audience know what it is you sell. In essence, you’re doing the legwork for them. They won’t need to guess or Google, as your logo does all the talking.
Better Logos for a Better Business
Your business deserves to be seen by the world, so get creative and have some fun in the process!