This is a special sequence of 5 posts to explain the 5 steps towards a credible logo for your company. Today is part one and we are getting into planning your branding strategy.

In terms of meaning, a logo represents the values and beliefs of a brand; a brand is the identity of a company and credibility is the quality of being trusted and believed in. So, summing up, a logo is the face, the brand is the personality and you want your logo to be true to your brand so people will believe in your company.

You already know that a logo is crucial. But what you might not know is that the most successful logos are the credible ones. A study from Southern Cross University has shown that credibility based logos make websites from two to four times more effective compared to others.  They get more clicks through action (CTA) which means more purchase decision. 

When you start a company and aim for success (who doesn’t?), you should ask yourself “How to make people’s first impression great about my brand?”. The first impression is the first step to develop and improve communication with customers. So if you speak to your public a trustworthy message based on your defined brand personality they will convert, buy and remember your product or service with no effort. 

Even though there is no magic, I like to follow some steps that guide me through the valley of the credible logo design and now will help you too.

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With the event of web design comes the responsive design, which is one of the best solutions for the huge amount of screen sizes all over the world. At first, it doesn’t apply to outdoor/business cards issue, but it could be also transferred from the screen to real life.

In this new context of screen possibilities responsive design appears as a logic evolution of web design. First, most of the internet access by very similar browsers and resolutions. Now, we have huge televisions and tiny smartphones, different sizes of tablets and even notebooks.

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Sometimes you want or need to create logo design by using a cool image you got or a picture you took. That’s totally fine and easy! Want to know how to create logo with an image? Perfect! But first you have to take a look at your image resolution and file format to be sure you can use it properly. 

Step 1

To create logo with image you need to double check your picture characteristics. Be sure it is in the right size, color and saturation by using the image editor you have on your computer. You need to have it done before, because you don’t get to edit your uploaded image on the platform. So click the “upload image” button and select the image on your computer. Resize it if you need so you can see it all in the middle of the blank space.

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Despite living in a digital world, a business card can be crucial to the development of your business. This small but effective tool is often delivered to customers and contacts and can be a highly personalized form of marketing. So I have selected 15 free business card templates for different corporate fields for you to apply to your company from Freepik, Business Card Journal and Free Business Card Templates.

According to an online survey with more than 2.400 students and staff by the University of Kansas, 60% of respondents admitted to deliver less than 10 cards per month, and only 9% distributes more than 25 cards in a single month. A well organized and aesthetically attractive business card can make a better impression than any website address or social media account. Check it out!

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