With the event of web design comes the responsive design, which is one of the best solutions for the huge amount of screen sizes all over the world. At first, it doesn’t apply to outdoor/business cards issue, but it could be also transferred from the screen to real life.
In this new context of screen possibilities responsive design appears as a logic evolution of web design. First, most of the internet access by very similar browsers and resolutions. Now, we have huge televisions and tiny smartphones, different sizes of tablets and even notebooks.
Designer Joe Harrison explained this fact in a funny and easy way. While journalists and writers ask designers and programmers to help adapt their content, publicity guys already see themselves obligated to redesign existent logos and even the popular ones so they keep the company’s image updated and not damaged by any platform. This concern will show your customers that you are updated. So, besides the logo, you should:
- Adapt your website layout according to several resolutions;
- Automate the images resize into each screen size;
- Simplify elements for mobile versions in order to make it quicker and easier;
- Adapt the size of buttons and links from the mouse to the fingertip.
Joe selected some logos and created their responsive versions to show how it could be. Of course the idea is for you to open this images in different screens and see how they would really look like. But there are some very nice examples, click to see Joe’s full project here.
This project wants to show how responsive design is essential nowadays. Invest one time only and guarantee perfect versions of your logo. Your public will recognize you easier. So if you feel like monitoring and taking care of it, here are 10 free responsive testing tools that you can get the best of.
What do you think about it?