Are you stuck with a boring ranch logo? A logo says quite a bit about a business and having the wrong logo can send the wrong message to customers.
Many dude ranches want to invoke a theme of the old west. Some ranchers will have guests work while others are meant for a true vacation.
You might have a great logo design but maybe the colors are off. Our brains are wired to perceive certain feelings depending on the color. Different colors can make people feel different emotions.
The logo of your company reflects how it appears to the world.
Having a badly designed logo can make your business look unprofessional. In this article, you will learn how to choose the perfect colors for ranch logos.
Choose Colors that Invoke the Outdoors
A ranch is all about being located away from the concrete jungle of a city. You’ll want to have this natural feel reflected in logo color choices. Colors that bring to mind images of nature include brown, yellow, and green.
Many leading agricultural companies feature green in their logo for this reason.
It’s isn’t always best to focus on only one color. Your ranch logo may feature the brown of a cabin paired with green grass and a shining yellow sun.
Matching the right colors to a niche lets a customer instantly know what your company is about. For example, a company offering land for sale in Montana should include greens and/or yellows in their logo.
Colors for Ranch Logos Need to be Inviting
Matching colors to your business is important. Some of the largest companies in the world know the power of inviting colors.
Blue is the most preferred color choice for citizens around the world. You may want to include a nice blue to color the skies above your ranch. Blue combines elements of nature and trust making it a great color choice for ranch logos.
Don’t be Afraid to Include Uncommon Colors
You won’t often see many ranches with a pink or purple logo. Some may view these colors to be too feminine for a ranch. Purple is a color associated with wisdom but is difficult to use for this application.
It’s a great idea to include at least one surprise color in your ranch logos. Having a great logo is about standing out without going overboard. As an example, a ranch used for vacations could include orange which people view as a friendly color. Creating a perfect logo takes time. Including color combinations helps to ensure you don’t miss any winning ideas.
Creating a perfect logo takes time. Spend some time thinking about your color combinations to help ensure you don’t miss any winning ideas.
Adding color accents help to make logos have that extra visual appeal.You might not think that gray would be a popular color for a ranch. However, gray is a color used to promote feelings of balance and calmness.
You don’t want a boring logo that looks identical to your competitors. Think of what emotions you want your ranch to invoke. The key to great logo color schemes show what a business is about while appealing to their target audience.