Working on a logo for a decking company?
Then you’re in luck. Today, more than ever before, it’s easy to create an amazing logo with artistic innovation.
The way to get that done, however, is unknown to some people. While traditional methods of crafting logos still exist, there’s now a wide range of ways to make a quality logo online or with pen and paper.
Unsure how to best use available resources to create that decking company logo? Don’t worry–we’ve got you covered.
Here’s how to do it.
Think in Terms of Brand
The task of creating a logo for a decking company is about more than just the final image. It’s about adding to or crafting a new brand entirely.
Branding is a concept that many people talk about in different ways. The truth is that effective branding can give any company a big push in a positive direction.
A brand creates a reputation for a company that lives a life of its own. That’s not to say it’s out of the control of the company itself, but it can reach farther and faster than a company without a brand can.
Here’s how a logo can contribute to a brand.
With so many decking companies out there, a company must prove itself. A logo can help show that a business can do more, like they do at Decks and Docks Lumber Co.
Think about the biggest brands that are out there today. Whatever comes to your mind, it likely has a logo. That logo isn’t the brand itself, but it’s an integral part of the company’s mission and reputation.
A logo can remind consumers about a company and all the good services they provide, or, more importantly, the great decks they construct. You’re not just constructing an image for a deck company, but a visual slogan.
That logo should say something about the company. It’s possible they already have something in mind, even if they don’t know it quite yet.
That’s why you should reach out to them.
Communication is Key
Getting in contact with your employer or superiors is a key part of the logo creation process.
That’s true for a few reasons. On the one hand, you need to know what kind of logo the company would like.
You don’t need to ask them to create the logo for you–they did hire you, after all. But it’s important to know what kind of decking company they are.
What do they pride themselves on? What kind of products do they offer? Come up with a brief list of questions that can help you keep the company’s identity in mind.
Knowing the brand of the company can help you figure out the kind of logos you’d like to create. Think of your logo as an essential tool in the company’s marketing tactics.
If your logo is successful, it will help build the reputation of the decking company. That will reflect well on your work.
That brings us to the second reason communication is key. If you’re an employee who’s tasked with creating an amazing logo or an outside hire, you’re likely working for somebody.
Creative legal property like logos has been slippery historically. Check out what happened with the Nike Swoosh, maybe the most iconic of all logos in the world.
A graduate student–that’s right, a student–crafted the logo. Given the power structure that exists between students and professors, she didn’t immediately get credit.
In fact, it took a few years for her to be legally recognized as the creator. And, she never got close to the fortune that Nike accumulated in the next decades.
You’re not a graduate student, but you’re still the creator of the logo. Make sure you are able to keep credit for it.
Now it’s time to create.
Assess Your Resources
How are you planning on making the logo? You’ve got many options in 2017.
Pen, paper and a scanning machine have done the trick for a while now, but why not enter into the modern age? Online logos are now possible, and they make your life as a creator more fun and easy.
They allow you to integrate many different styles and kinds of imaging into your logos. That’s an interesting door to go open. Why not go through it?
Consider an Image
To put it lightly, there are a whole lot of images on the internet that you can use for commercials purposes.
The first step in creating an amazing logo might be to find inspiration from one of those images. You’re not limited to just decks when creating a logo for a decking company.
You don’t necessarily need to copy an image you find. Peruse a few hundred scrolling and see if anything peaks your imagination.
Then you can study that image and ponder why it’s so interesting. Is there any way you can mimic that vibe in your logo?
Sooner rather than later you’ll find something that triggers a reaction in you. And then you can think about composition.
Keep Color in Mind
Whether or not you choose an image, color choice will be key to your final logo. Marketing and psychology have often gone hand in hand.
Color is a key component of any psychoanalysis of marketing practices and consumer habits. The color or colors you pick should catch attention without being unsightly.
That’s a surprisingly tough balance to find sometimes. You should consult anything that helps you find it.
A color wheel could do the trick. And if not a color wheel, ask a friend who hasn’t been looking at the different color combos for hours.
Go Create an Amazing Logo
You should look at this creation of a logo not as a one-time job, but as a way to do your client or company a big favor. The right amazing logo won’t just be a drawing.
It can create a whole new perception of the company. It’ll lead to new inroads for them and stronger relationships with their customers.
Plus, it might just get you another gig making a logo. Luckily, we’re here to help you get started.
Check out our online logo maker today to get started on your new drawing or image. What are you waiting for?
Go for it!