Pepsi famously spent $1 million to create their latest logo, causing the design agency to produce a 27-page document to justify the cost.
On the flip side, Twitter bought their original logo from a stock image website for just $15.
What’s the lesson? You don’t need to spend a fortune on your security company logo. But you do need to make sure that it sticks with your audience.
You need your security company logo to communicate lots of things to your customers. You also want it to look like it cost a million bucks (whether it did or not).
Whether you’re sprucing up an old look or creating a brand new presence for a brand new company, you want to make a splash. Make sure you’re communicating the right things by checking off these five boxes.
1. Build Confidence
Most consumers know nothing about cybersecurity other than that they need it. When customers first look at your logo, they’re looking for reassurance. They need to be told that their credit card and personal information are going to be safe.
Customers need you to show confidence so that they can feel confident.
Use strong colors like red, blue or green. Let them know that you take their business seriously without saying much.
Using script fonts or anything that resembles something handwritten conveys a relaxed or amateurish feeling. You want to avoid this. Look at other logos for examples.
Avoid the kind of playfulness you see in multicolored logos like Google or more informal brands. Subtlety conveys confidence and this is the approach you should focus on.
Check out our tips on how to convey trust in your company logo.
2. Be Different
You should be spending time researching other companies in your field for inspiration. But you should also look outside your field for ideas on how to execute your security company logo.
Copying another brand with a more established authority shows a lack of confidence and a level of insecurity in your company.
See if you can stand out with just two colors or a few tones of one color. Ask friends, colleagues, and family members what they think. Tell them to be honest and make sure you’re open to the feedback they give.
The people around you are just as important an audience as anyone else. If they immediately tell you, “Your logo looks just like…”, take note of that. Find ways to avoid being a copycat.
3. Cutting-Edge and Modern
In the tech world, you need to show you’re on the cutting edge today and will be at that edge tomorrow and the next day. Digital trends change on a weekly basis, so you need to be ready for the next big change.
When you think of what’s cutting edge in cybersecurity, what do you think? Write down a list and add these to your list of characteristics you want to see in your logo.
Your cybersecurity logo will have to fit the general style of tech logos with modern fonts and design elements.
Look at the logo for SentelTech to see how subtlety can convey modern looks. They use different tones of blue that “secure” a central area while using font weights to separate and emphasize the word “Tech.”
While you have to be aware of trends, don’t rely on them too heavily. Trends will leave you behind as quickly as they appeared. Take trends into account, but remember that Windows managed to make trillions without changing their logo for 25 years.
If there’s one thing your logo needs to tell customers, it’s that you’re never going to let them down. Like the many cybersecurity companies that have come before, you need to tell customers you won’t be unreliable when it comes to protecting their data.
In all honesty, you will have moments where you make mistakes. You will get customer complaints and negative reviews. You need to have a logo that tells customers that, despite any problems, you will stay steadfast and reliable.
Customers don’t give up the first time their favorite company makes a mistake. They’ll often give a company the benefit of the doubt if the customer service is strong and that company continues to project an aura of reliability.
Your security company logo needs to remind visitors of that.
You need to look unrelenting and loyal. You can take the approach of crafting a classic look. Find something that says, We’ve been here for a long time and we’ll still be here for a long time.
The key component of cybersecurity is security. Using darker colors and muscular or metallic looks can convey the toughness that will attract your customers.
You don’t need to pick something as obvious as a lock or a bicep flexing behind your company name. But you should choose an image that can convey all that through the colors and font.
If your company aims to create an app, this will be all the more important. Lots of companies choose an animal like a stoic-looking eagle or dog. This image projects power and loyalty.
Some companies choose a shield to undergird the overall image of their logo. This is a way to remind your customers that security is your business and you take it seriously.
Take Your Time with Your Security Company Logo
With so many tropes and cliches out there in security logos, it can be hard to find something that says everything you want without coming across as too obvious.
Take some time crafting the logo you want. But also trust your gut. If something just looks right or wrong, sleep on it and see how you feel in the morning.
Still trying to figure out how you want your logo to look? Contact us for more tips on how to craft the best security company logo that fits your company.