The U.S. jewelry industry is worth around $70 billion dollars and growing. With so many jewelry stores setting up shop to have a share of this market, it’s important to create a jewelry logo that stands out.
If you’ve been commissioned to design a logo for a jewelry company, you might be a little bit stumped. What are you supposed to do that hasn’t already been done? It might seem like every good idea has already been scooped up.
Don’t worry. We’ve put together a guide to help you create a beautiful logo that’s sure to stand out from the crowd. Read on to find out all of our best tips.
1. Play With Colors
When people say they want their jewelry business to be seen as elegant and classy, some designers hear, “use black and white.” It doesn’t matter if the company sells mens bracelets or diamond rings, you’ll probably see black and white somewhere.
You can definitely use those colors in your design, but don’t be afraid to play with your color scheme. You don’t need to limit yourself to what you think a jewelry logo ‘should’ look like.
See if you can add a splash of color somewhere in your design. Just make sure it still works in grayscale!
2. Create a Unique Jewelry Logo
It would be easy to just write the name of the company in fancy script, edit in an image of a diamond, and call it a day. But would you really have created a memorable logo?
It can be tempting to hop on the latest design trend. However, they’re trends for a reason. You need the logo that you create to last, not fade.
The best logos stand out because they’re different. Breaking the mold makes the logo more recognizable to potential customers. The best branding experts know this.
3. Choose a Great Font — Or Make Your Own
We all know the joke — creating a logo really just means finding a good font. It was even parodied on an episode of Parks and Recreation.
The joke’s not completely wrong. A good typeface is an important part of creating a logo. However, if all you’re doing is scrolling through a list of fonts, you’re not doing your job as a graphic designer.
If you’ve got the skills, try to create your own font. You’ll know that the jewelry logo you’ve made is truly unique, and it will be much harder for other designers to rip you off. It’s one thing to buy the same font — it’s another to have to recreate it from scratch.
4. Less Is More
When in doubt, keep it simple.
You shouldn’t overcomplicate your logo. If there’s too much going on, you risk confusing the consumer. Besides, a minimalist design actually might be the perfect image for the company. You can’t go wrong with a clean image that gets its message across.
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