Are you having trouble putting together a logo design for your rug company?
If you’re struggling with what to do, that’s actually a good thing. Too many companies slap their logo together with little thought. This often leaves them with a logo that doesn’t mesh with their brand and that they quickly end up regretting.
Your logo is a visual representation of your brand, so a lot of thought should go into creating it.
But, you don’t want to be stuck in a rut for too long. Eventually, you need to get something out there so your customers can start recognizing and establishing a connection with your company.
Let’s take a look at what you need to of to design a killer logo for your rug company:
1. Think About Your Audience
Your customers are more than just people who want to buy rugs.
In order to create the perfect logo, you need to think about what makes your customers unique. Knowing what makes them unique will help you design a unique logo that resonates with them on a personal level.
Get to know your target audience demographics for a bit before putting anything down on paper. For example, if your rug company attracts a younger crowd, you may want to design a logo with bold colors and trendy graphics.
If you attract an older crowd, you may want to go for a logo with larger print.
2. Match the Style to Your Industry
You need to make sure the style of your logo matches the type of rugs you sell.
Now, this doesn’t mean you need to replicate a rug design onto your logo design. But, your logo design and your rug design should reflect one another so customers know what you’re all about.
For example, if you sell all oriental rugs, you’ll probably want a design that’s sleek and contains muted colors. If you sell vibrant, shaggy rugs, you’ll want to go for a bolder design.
3. Keep It Simple
You probably see all sorts of crazy and intricate designs on the rugs you sell.
However, a design that looks great on someone’s bedroom floor doesn’t necessarily look great on a business card.
You’ll be putting your logo in small print a lot: on your website, company packaging, company apparel, and business cards.
Therefore, you need to keep it simple. A logo that has too much detail will just appear cluttered and chaotic in small print.
4. Think about Color
Color plays an important role in how people view your logo.
This is because people associate certain colors with certain emotions. For example, people associate red with passion, yellow with cheerfulness, and black with sophistication.
You’ll want to think about what message you’d like to convey to your audience before choosing colors.
5. Check Out the Competition
Checking out your competitors’ logos is a great way to figure out what’s working and what isn’t.
It will help you focus your design so it stands out from the rest and is remembered. It will also help ensure that you’re not infringing on anyone’s design.
Rug Company Logo: Wrap Up
Hopefully, this article provides you with more focus for your logo design.
Once you’ve got an awesome logo, let us know how it turns out! And if you have any questions about the design process, please drop us a comment below.