A consumer creates a first impression of a business logo within 10 seconds. That’s not much time to make an impact. Your roofing logo needs to pop while also portraying your business professionally.

Roofing and construction businesses are in a tight spot when it comes to branding. They need to get across what they do while avoiding generic and overused symbols related to that industry.

If your roofing company needs a new or updated logo, you need to employ up-to-date tactics in order to compete in this industry. Branding is an art so it’s essential that you educated yourself.

These techniques will help you create a logo that works and that you can be proud of.

Unique and Relevant Imagery

When thinking about a roofing logo, you need to go online and look at what your competitors are doing. When you do this, you’re going to see the same imagery being used in different ways.

Businesses in the construction industry tend to use things like hard hats, houses or bricks in their logos. Doing this gets across what they do, but how do you set yourself apart when so many are using this type of imagery?

You need to think about things that make you unique such as your location and the services you offer. Is your target audience residential or corporate? This may seem like irrelevant information, but a graphic designer will use this to create something that’s both unique and identifiable.

Guardian is a good example of a smart logo for residential roofing.

Color Matters More Than You Think

Too many colors or colors that are inappropriate for your industry can turn customers off. Colors also have certain connotations that help form a perception in the audience’s head.

A roofing company needs to communicate a sense of trust and stability. For this, blues and greens are the best. Browns and yellows tend to come across as masculine and rugged, which works well in the roofing industry.

It’s also important to avoid too much color in your logo. The idea is to create a memorable image without overwhelming the audience.

Choosing a Text Style for Your Roofing Logo

When choosing a font, the primary rule is that it be easy to read. For a roofing logo, you also want something that’s strong and up-front. You’ll need to consider the other imagery being used and pick something that matches well.

You also need to consider that your logo will be used on business cards, social media profiles, and signage. Consider this when choosing a font. Picking something clean and assertive will be your best bet.

Don’t Overthink It

A common mistake people make when designing a logo is that they overthink it. This often results in a design that tries too hard to do something simple.

Your logo is an identifier. Don’t try to tell your entire story. Having a proportionate, creative and concise logo is preferable to something that’s hard to digest.

Logos Made Easy

Even if you have a graphic designer work on your new brand, it’s important to keep the ideas discussed above in mind. It’s likely that your competition is on top of their branding game, so you should be too.

Online Logo Maker allows you to take control of the production of your logo. Register today to get started.