With so much discussion currently centered on campus culture, it’s crucial that your school advertises itself as an open, accepting community.

How you brand your school — whether you’re a high school, university, or even nursery — tells potential students and parents a lot about the kinds of dialogues you’re ready to have.

Your education logo especially can also help to foster curiosity and creativity on campus, as it creates a tangible symbol for students and faculty alike to celebrate.

So, what does it take to create a powerful, effective education logo? Read on to find out!

Embrace Symbolism

The image you choose to represent your school is incredibly important. It’s going to be seen on apparel, at sports events, and on the Internet. Whether you’re heading up an online high school or rebranding a historic university, symbolism is everything.

Remember that people associate different branding strategies with different learning styles and classroom environments. For example, picture a school seal that includes a motto written in Latin and shows an image of an open ancient textbook.

What assumptions do you make about the school? Likely, you’re picturing an expensive, private boarding school with a focus on classical education. If that’s what your school is all about, then it’s a perfect education logo.

But if you’re, let’s say, a Montessori Elementary School, it’s likely not the right look.

Instead, you might choose to include lots of bright colors on leaves of a tree or an image that shows two children playing together. These images are far more in line with the values of the school.

Choose Your Colors Wisely

It’s no secret that the colors you choose to include on your school logo make a huge difference — and are especially important to the student body!

Keep in mind that, as with your logo’s image, these colors will represent your school both on and off campus.

It’s a good idea to select colors that have some sort of a contrast, as this will help the lettering of your logo to really “pop.” If you can incorporate a story regarding the history of the school into the colors you choose, all the better.

For example, let’s say that the founder of your school was a nun. You might choose to make your school’s colors black and white, as a nod to the colors of a nun’s habit.

Or, if your school is especially known for a particular program (or even specializes in certifications for specific fields) you might choose colors that relate to that. If you’re a medical school, you might want to go for red and white, to represent the colors of medical aid.

Create Your Education Logo Today

Especially if you’re in education, your logo will likely become the focal point of much of your branding — as well as much of the culture on campus.

You need to make sure you’ve chosen a design that represents a diversity of opinion while staying in line with your values and mission as an institution.

If you need help finding further inspiration, be sure to check out our blog or try our free online logo maker tool.