Today, there are over 1.5 billion websites in the world. Out of this, about 200 million are active.
The competition is fierce, and you might wonder, how hard is it to rank on Google? While it can be challenging to figure out, it doesn’t have to be. Read this guide on how hard it is to rank on Google today!
Ranking on Google: How Hard It Is
It depends on Google’s ranking factors. This depends on your niche and the competition.
Ranking on Google takes time. First, you’ll need to understand SEO (search engine optimization). You can even learn how to sell SEO services.
How to Rank Your Website on Google
You’ll want to hire SEO services or use an SEO tool. Provide fresh content for your audience.
Most importantly, you need to define your audience and their pain points. Update older blog posts to help them be found on Google.
Understanding Keyword Difficulty
Keywords are words or phrases that people type into search engines. Keywords are vital for you to be found on Google.
You’ll want to use keywords that your audience would type in. Compare the difficulty and traffic for each keyword. Keyword tools will tell you this.
It’s best to use keywords with lower difficulty to speed up the ranking process. Some keyword tools will allow you to look at the relevancy and domain rating for the keywords.
Backlinks are a factor as well. Backlinks are when other sites link back to your site. The more linking back that you have, the better.
You’ll want high-quality backlinks, never from questionable websites. It’s not about quantity alone but quality as well.
Long-tail keywords tend to be easier to rank. If you find a keyword that’s high competition, try making it into a long-tail keyword. For example, it might be calico kittens for adoption.
Internal links are just as important as backlinks. This is when you have links to various parts of your site.
Search engines like when a company has a large number of internal links. Make sure that the internal links make sense where you place them. It can also help those other parts of your site rank higher.
How to Rank Higher
Use keywords in the text of your internal links. Update older blog posts.
Use alt tags on images. Ensure that your content is easy to read and never large blocks of text.
Include keywords in headings, the meta description, URL, and title. Don’t overstuff keywords. This is when you have a string of keywords together.
Answering the Question, How Hard Is It to Rank on Google?
After exploring this guide, you should be able to answer the question, how hard is it to rank on Google? Take your time developing a digital marketing strategy and consider hiring a specialist.
Would you like to read more informative guides for businesses? Be sure to check out our other articles today!