Every parent has a “hack” that has made living with the children easier. Some parents see the potential to turn this hack into a business.
It might be some attachment to a baby crib or a handle extension/back scratcher for a stroller. Whatever it is, you think it will make parenting easier and put some money in your wallet.
While there are a number of things that have to be done before you can take a product to market, we’re going to just focus on one of those. The logo.
Creating a logo for baby products entails not just an understanding of the appeal of your product but also the story that a logo can and should, tell.
Look at the Familiar
The best logos stand on their own, without a company name or other descriptor. There’s a good chance that you can draw a logo and someone would name who it represents right away.
Think the golden arches, an apple, the swoosh. Pretty easy right?
While those are all very distinctive logos from three separate business types, they do have one thing in common. Shapes.
Using Shapes in Your Baby Products Logo
Understanding these can help you to utilize them in your logo design. Now think about your product.
Is it’s primary use for babies or for parents? While you of course always need to keep your purchasing audience in mind, your usage audience is important in this case as well.
You’ll want to evoke definite feelings in a parent that your product is useful, safe, and needed. Shapes can help you do this.
Indicating the Product
A popular trend is to use the logo to give a sense of the product it represents. Take for example the logo for the stroller company Baby Bug.
It uses soft, round shapes to indicate the shape of a stroller AND a ladybug. It’s a good example because it uses shapes in both a practical and fanciful way.
Another example is the company Tiny Love. They have a somewhat simple logo, it’s their name encased in a shape, one that represents a heart yet it isn’t a literal heart.
In these two examples, we see the two sides of the spectrum for using shapes in a logo for a baby product. Either in a literal “this is a picture of what we sell” style or in something more abstract.
Is there a better way to go? There is no universal yes or no to this answer because it depends on the product and the way that your particular company wants to represent itself.
Consider that earlier idea – is this for the baby or the parent? The answer to that may guide your decisions on the best way to use shapes.
The Total Package
We have to mention the importance of typography in your logo. Using the right font is just as important as the way you incorporate the shapes into the logo for your baby products.
Since this is about a baby product, it makes sense to use a phrase that parents have said since time began to illustrate this point. “It’s not always what you say but how you say it.”
The best logos use type, color, and shapes to tell a story. When considering incorporating shapes into your logo think about what story it should tell and how that story should make someone feel.