A picture is worth a thousand words, right?
Actually, it’s worth 60,000.
Since our brains process images 60,000 times faster than text, your company logo is a chance to portray pages worth of information in one compact package.
So how do you make the best insurance logos? With easy to use tools like Online Logo Maker, it’s simpler than ever before.
Use this go-to guide to discover the best design tips for insurance logos of 2017. Read on for the top five trends.
5 Great Design Trends for Insurance Logos
Your logo is a chance to convey a message to consumers that they can understand at a glance.
You want it to be unique enough that it helps consumers recognize your brand, but not so complicated that they can’t make sense of it.
Let’s dive into the trends.
The use of shadows can make a simple, two-dimensional image leap off the page. With a basic understanding of how to imagine and replicate a light source, it’s easy to achieve a logo with depth.
Shadow breaks have been featured in many new logos in 2017, particularly in overlapping elements to show a line break.
Utilizing this technique can take your logo from basic to superior.
Some of the most recognizable logos are the most simple. Think of the logo for Twitter, for example.
The simple white and blue bird logo evolved from much more complicated designs. For a company as iconic as twitter, simplicity is all you need.
If you’re not already a multi-billion dollar social media company, you can still harness the power of a simple logo.
3. Straightforward Text
Check out the example of the Insured ASAP logo.
It features the full website name, which helps customers retain the information.
It uses the colors red and black, which are colors that represent power and strength, and a white background which represents faith, meaning their customers can trust that they are in good hands.
Even further, it showcases the image of a shield to communicate that their customers are protected. Nothing is hard to understand, and everything subtly evokes a feeling they want to communicate to their customers.
Even with text as the central feature, this logo still does a lot to represent the company message.
Overlays are a great way to represent unity and transparency.
Overlays are also easy to achieve, and a great way to play with color mixing and create shapes that help to communicate your message.
Two or more elements combining in overlapping sections convey the company’s willingness to work together for the best results.
This is a powerful symbol for insurance logos.
Concentric circles represent impact (bullseye), wisdom (the rings of a tree trunk), and harmony in relationships.
Plus, in today’s visual vernacular, concentric arcs have come to be a common symbol for wifi, making them also represent connectivity.
That is probably why multi-centric round stripes are such a hot trend for logos of 2017.
With color combinations, overlapping images, and graphic techniques, this symbolism can be easily incorporated to represent the harmony and strength behind your insurance business.
Now You Know!
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