Are you looking to brand yourself and your psychology practice? Making a beautiful logo is an important part of setting yourself apart from the competition.
Seem too complicated? Too expensive? We promise, it’s neither.
Let’s get into the handy guide to help walk you through designing your company logo.
Your Psychology Practice Logo
Focus on Shapes
We associate shapes with certain feelings and expectations. They even have a significant impact on how we internalize the world.
For example, circles create a sense of connectedness, unity, and harmony. This is a goal most clients are actively trying to achieve, right?
Squares emphasize a sense of order and discipline. They can convey the notion of stability and routine.
Horizontal lines show a sense of equality and connection. They encourage a feeling of open-mindedness.
You may want to check out some sample designs to get an understanding of how different shapes make you feel. These designs may also help you better pinpoint the kind of image you want to convey to your future clients.
Nail Down Your Color
If you run a psychology practice, you probably know that color has an impact on behavioral functioning.
This is also true for marketing and branding. A majority of consumers point to color as the main motivator for purchasing an item or service.
Consumers gauge product and service effectiveness by the visual appearance of your logo. So, it’s worth taking seriously.
Start with identifying the emotions of each color.
According to color psychology, green demonstrates a sense of growth, peace, and health. This is commonly seen in organic brands and environmentally-friendly companies.
Purple demonstrates creativity and free thinking. It’s commonly seen in children’s toys, specialty restaurants, and TV channels.
Red demonstrates sharpness, boldness, and dominance. It’s seen in department stores, leading beverage brands, and children’s games. Use this color for ascertaining authority and power.
Yellow demonstrates warmth, optimism, and joy. It’s used in television shows and phone companies.
Blue demonstrates dependability, consistency, and safety. This makes it a popular choice for hardware stores, department stores, hygienic products). Blue is a safe color for showing a sense of practicality and stability.
Depending on the type of psychology practice you specialize in (i.e: focusing on play therapy with children versus working towards your hypnosis license), your color needs will vary.
Keep it Simple
Think about the work you engage in with your average client.
Strong psychological work focuses on maximizing pleasure and minimizing pain. It is about simplifying life and eliminating unnecessary people, places, or things.
With that said, your logo should match the message you want to convey. Remember, a cluttered logo makes for a cluttered mindset, and this is often opposite of what you’re aiming to achieve.
Making a logo for your psychology practice doesn’t need to be complicated.
In fact, it can be quite fun. Following a tutorial is a great way to understand the steps for making your perfect image.
Remember, edits and needs will change over time, and that’s okay. Just like your practice will likely evolve, your branding and marketing will as well.