Want to design a pool logo that will catch every homeowner’s eye?
As a business owner, you’re always on the hunt for ways to attract more customers and to establish your brand image.
But before you get caught up in online marketing or promotions, it’s important to spend some time developing a professional logo. The right logo can send a clear and snappy message to consumers and establish your reputation–all in the blink of an eye!
When it comes to crafting the best pool logo, you’ll want to keep several elements in mind. Read on to learn more about what your logo should incorporate to make a splash in the pool market.
1. Choose the Right Message
Every logo is founded on a clear message, one that will stay with customers well past that first glance they give your logo.
The best message is one that reiterates what your company is all about and, as a result, will lead to a new customer relationship.
Before you plunge into crafting the ideal pool logo for your company, start by brainstorming what message you want to communicate to your existing and future customers. A great place to start is your company motto or even a statement of your vision as an organization.
If you install pools for a retiree community, you may want to emphasize an element of freedom and new horizons, for example. If you are a pool remodeling company like Ross Services for U, you’ll want to communicate ideas of renewal or change.
Sometimes it can be helpful to write down a list of keywords and to go from there. For example, your brainstorm list may have the words “facelift,” “comfort,” “sunny afternoons,” and “leisure” on it.
If you’re stumped, browse online for blogs about designing your ideal logo. There is a lot of advice out there when it comes to branding, and sometimes a quick Google search can help you ease that design block.
2. Don’t Forget the Water
Every pool logo has something to do with water. Don’t forget to integrate this element when you are designing your logo, and to match it with the message you want to share with your customers.
When coming up with ways to bring in the water element, try to think outside the box. You may want to do a Google image search of “water” to see what appears. Think also about the variety of forms that water can take, and what emotions we associate with forms of water.
For example, you’ve got water droplets, rain, waves, the ocean, pools and rivers, lakes, and puddles. Of course, each of these images is likely to communicate a different message and emotion to a viewer.
If you bring in an image of the ocean into your logo, you may invite in a sense of expansion and distance. The image of rain will naturally evoke a feeling of being drenched.
Play the matching game to choose which form of water matches the message you want to get across to viewers.
3. Assess Your Competition and Take It Up a Notch
A lot of companies deal with water, so you’ll want to pay attention to the logos of your competitors to make sure you aren’t taking their ideas. Beyond that, checking out the playing field will enable you to take it up a notch when designing your pool logo.
Analyze each logo and ask yourself what message it communicates. How effective is the image in communicating that message? Most importantly, how could you do it better?
In order to take it up a notch, you may want to go more abstract. Let’s say that your competitor has an image of a water droplet in their logo with a distinct color pattern.
This sounds great, but you could take that same water droplet and cut it in half. Or you could change it into a perfect sphere. Or you could transform that droplet into four quarters of a circle, recalling a window. See where we’re going with this?
Often times the most competitive logos are artful and unexpected. They aren’t obvious. Try to go this path when creating your clever pool logo.
4. The Simpler, The Better
No one has time to read a logo or sign that is crowded with information or isn’t straightforward. Keep your customer in mind when designing your logo and keep it simple.
Aim for a minimalist design that still has a clear message and an image. Make sure that this streamlined design can be easily replicated on business cards and outdoor signage.
Choose images that aren’t overly complicated or detailed–less really is more!
5. Bring in the Perfect Colors
If you are designing a pool logo, you’ll likely want to bring in some colors that remind the viewer of water–i.e., blue and white.
When choosing the perfect colors, however, try to avoid the standard blue and white your competitors might have in their logos. Explore different hues and variations of these colors, or bring out a striking contrast with a dark navy and a pale cerulean.
Go to a paint store and take samples of paint swatches if you have to. Choose colors that resonate with your message and image but also set you apart.
Things to Consider When Designing Your Pool Logo
You can make or break your brand image depending on which logo you choose to represent your company. Before you go about designing your pool logo, it’s important to think about some key elements.
Begin by choosing the right message you want to convey to customers with your logo. This could be a message about change if you are a pool remodeling company. It could be one of freedom or inspiration if you cater to new or retired homeowners looking to make a splash with a patio or pool addition.
Once you have your message, match the colors and the theme of your logo to this message. You’ll want to bring in the element of water no matter what, but in a way that carries your company’s message across.
Have experience designing your successful pool logo? Share your thoughts in the comments below!