Leads are the lifeline of any successful sales organization. It doesn’t matter what you’re selling or who you’re selling to – in order for a company to be successful and generate revenue, it has to have a number of leads that will convert into customers.

With an abundance of leads, however, comes a curious caveat – what sales organizations don’t want is a plethora of leads that aren’t going to convert into customers. That just wastes their time on poor-quality leads.

Consequently, one has to first qualify leads to ensure that they are actually serious about becoming a potential customer, before spending a lot of time trying to engage with and close that lead into a sale.

In this article, we’ll teach you how lead qualification works.

Persona Fit

The first thing to consider with lead qualification is persona fit. One thing that your marketing team should already have built out is an ideal customer persona. Think of this persona as a profile of your most ideal customer that is ready to buy on the spot.

The persona will include a variety of factors stretching from geographic location to gender to age. In the event that you sell to businesses (a B2B company), then your buyer persona would be of a company and encompass things like headquarters location, company size, company industry, and the like.

To qualify the lead, it should meet some minimum requirements in the persona. For instance, if you only work with customers in the United States, no lead that comes in from Europe can be considered a marketing qualified lead.  

Interest Demonstrated

Another way to qualify leads is to take a look at the interest that they have demonstrated. You don’t want to spend a lot of time following up with leads that simply don’t have a lot of interest in the product or service that you are selling.

There are a few different ways to gauge interest, and the ones you employ will vary based on your industry. You could leverage marketing automation to track their browsing history – have they spent a lot of time on your website? In addition, if you add them to an email list and send them email broadcasts, email opens and link clicks could be an indicator of demonstrated interest.

Last but not least, another way someone could demonstrate interest is by reaching out to initiate sales conversations. These are likely to be your hottest leads.

Budget Existent

Finally, your lead also has to have the budget to buy your product or service. It doesn’t matter how interested they are if they don’t have the capacity to pony up the cash. But you get qualified leads that fit your general customer profile, have demonstrated interest, and are willing to come up with the cash, then you’ve got deals just waiting to be closed.

How to Qualify Leads

There you have it! Now that you know how to qualify leads, your sales team can be much more effective in chasing the deals that they know have a high chance of closing.

For more general business advice, check out the rest of the website!

Buying your first home is a daunting, terrifying — but exciting time! It’s a time when you can think back about all the things that brought you to a point when you can settle down. It’s also an opportunity to look ahead and wonder what the future may hold for you, your family, and your finances.

Your first home mortgage will dictate a lot of what the future holds for you. Choosing a bad loan can have devastating consequences down the line, and cost you more than money. However, if you do your research and trust experts, you will be able to find a loan that works with you and prepares you for better things ahead.

Keep reading below to learn more about what you should look for in your first home mortgage, and how to be a responsible home buyer.

Your First Home Mortgage Should Make You Question Things

If you’re not at least a little scared about buying a home, then you should rethink if you’re ready for one. It takes a lot of responsibility to own your home, and not everybody is ready for it. A house will challenge more than just your finances — it will also drain your mental health.

You should be wondering if your job is actually secure enough to fund a mortgage. You should also ponder whether you’re ready to settle down into a place for several years. Are you ready to spend time away from friends if they move away, and are you ready to repay something that may take decades to wipe away?

What is Your Financial Situation Actually Like?

The most important thing you should ask yourself about is your financial situation. Most people already have a secure and stable job by the time they apply for a mortgage, or that’s what it seems like. You should think about your financial situation beyond your immediate experience.

Is your industry stable and is your company going to last for the duration of your mortgage? Will your family be happy in the location you picked, and can you find other work if you need it? Questions like these should all be answered before getting a mortgage.

First Time Home Buyer’s Have Special Advantages

If you’re buying a home for the first time, then you’re in luck because you have access to special advantages. First home buyer loans often come with federal supplements and advantages to help you get your first home. They can help you meet the required amount for a down payment, and even help you get better interest rates.

All you need to do is speak with a financial expert about what you qualify for. Many can be found through your bank, or online.

Congratulations on Buying Your First Home!

If you’re about to take out your first home mortgage, then congratulations is in order! You’re about to take the next step and settle down into your new life. You’ve done what man others couldn’t have managed to find a place where you can be happy,

Congratulations!

However, there are still some challenges ahead, like caring for your home and repaying your mortgage. And for more advice on that, keep reading here!

Consumers scour the internet in hopes of finding the perfect product to meet all their needs. This attempt to be good financial stewards of their money gets undermined at every turn by major brands.

Corporate giants use planned obsolescence to make sure your dreams of product longevity are shortened to null. Check out this guide to understanding planned obsolescence and what it means for our environment.

The Forced Upgrade

When your appliances break, all you can think is how you’re going to make sure you buy the right version next time so it lasts longer. You consider the number of years it’ll likely last and divide that by the total cost hoping for some consolation that it’s only ‘X’ amount per year. 

But this logic implies that you actually know how long your product or service will last. Planned obsolescence says that your product will last only as long as the brand is ready to release a new model.

An average from 1970 or how long refrigerators last have nothing to do with today’s consumer market. Average product lifespans no longer matter and brands feel no shame about it.

There are some exceptions to this rule based on the type of product it is and it’s pricepoint, but things like cell phones can have new releases throughout the year. 

Apple never apologizes for it’s latest and greatest devices. It’s a forced upgrade people enjoy being a part of.

Less sexy forced upgrades usually include things you can barely afford or barely use. No one wants to spend more than a few minutes looking at a new printer when the old one no longer works.

You just want an occasional document printed at home for that rare occasion email isn’t possible. This forced upgrade you hate because knowing that it’s a printer feels like the right amount of information you should need before making a purchase.

Planned obsolensce isn’t just bad when it’s annoying though. It’s bad year round when you consider the impact to both your personal finances and the environment. 

No Take Backs

The biggest problem with planned obsolescence is that companies won’t take the item back. Apple’s attempt at a recycling program for old phones is at least a start towards realizing people have no idea how to upcycle and old iPhone.

But most companies won’t even acknowledge the waste. This is a major problem because it puts the ownice on the consumer to figure out whether it’s a good item for a landfill.

Without really understanding its components, you can’t really make a decision about recycling or trashing an item. There’s no chance that you’d have an alternative to say, reuse or upcycle an old fridge once it broke down.

At some point, you’d give up trying and resort adding more E-waste on environment. Companies can play a much bigger role in cleaning up their product waste.

They’re best equipped to understand how products can be reused and the safest method of trashing the item. Yes, consumers technically own the item once they bring it home, but once they’re sold something new (that they don’t need) the company needs to take responsibility.

That’s the cost of turning a profit. Creating perceived and planning obsolescence fills up landfills while companies are rewarded for creating waste.

Before you believe that people can simply refuse to buy anything new, here are a few ways planned obsolescence is forced on consumers. 

No Customer Support

You may have noticed that you can no longer can a company with questions about your older model electronics. You’ll get basic common sense support but not much more.

Big electronic manufacturers realized that helping customers fix old products is just bad business. After all, the best way to fix a broken washing machine is to buy another one, right?

Sales departments are available by phone, chat or email 24/7. But the service department has very limited contact information and even shorter hours.

Some brands have even started charging customers for technical help with their products. 

Customer frustration leads to new purchases every time. It’s much easier to rid yourself of the long hold times and failed troubleshoots than to just buy a new product.

Apple faced lawsuits for recent claims that it not only released new models every year, but made sure the software on older model phones sabotaged their performance. This means consumers had no choice after their internet or email slowed to a crawl to upgrade to a new phone. 

There’s nothing wrong with consumers wanting the latest and greatest models. But if a company is forcing you to spend, you’re trashing landfills with toxic waste at no fault of your own. 

Patented Parts

If you’re a Tesla owner, you know that service for your car is an exclusive activity. Or at least the company thinks so by not letting you use third party mechanics claiming patent protection.

It’s fair for the company to protect it’s intellectual property, but what does this mean for cars that are too expensive for Tesla to repair. The patented parts move means the company can declare vehicles total losses if they don’t want to foot the bill.

They can also pass on their overhead to customers so they’re more likely to see the value in simply replacing the car. This is forced obsolesce that leaves Tesla drivers with a hefty bill at the end.

Planning for Planned Obsolescence

Believe it or not, there are ways planned obsolescence makes everyone use. Manufacturers waste natural resources when precious materials are added to landfills.

Consumers overspend leaving them with little disposable income to stimulate the economy. The cycle goes on and on.

The best thing for anyone to do is move back to simple machines that we can service on our own without fail. For more information and tips, visit our blog for updates. 

Are you trying to find the best payroll service for your company? If so, we’re here to help. 

Keep reading this guide to learn more about what you should keep in mind when researching payroll services. Use these tips and tricks to narrow down your options and find the best service for your company’s needs. 

Integration Capabilities 

When looking for a payroll service, it’s smart to look for a modern and updated version that allows for integration capabilities. This is especially true if your business has point of sale systems, or additional investment benefits, such as retirement packages. Finding a payroll system that can integrate with your existing systems is not only easier for everyone, but it can also make sure data is accurate and up to date. 

Finding an option that will integrate with your existing software can save you tons of time and stress, as it can reduce the time you spend on paperwork and point in time reporting. It can also help you avoid having to make duplicated data entries. Look at companies that have portfolios on their site that showcase their integration work with other established companies. 

If a company owns and develop its own payroll software, they may be able to adjust their technologies, as they have the flexibility to develop integration solutions to tailor their program to your needs. It may help to find a company that offers a free trial, like SPS payroll services australia, so that you can see how well the software works with your existing systems. 

Customer Support 

Going with a payroll service that offers customer support can be a huge perk. Look into what level of customer service is offered to clients of different payroll services. This can help you feel more assured that someone will be available to assist you as you adjust to using your new system, and can help with any troubleshooting down the road. 

Some companies may even have specialists on staff that can help you with more complicated questions, such as those related to your employee’s benefits or ADA compliance. You may also receive a dedicated account manager or team that you can work with as you navigate the payroll process.

Having a dedicated point of contact can allow you access to a specialist that is familiar with how your business uses their payroll system. This can help you find out the best payroll options for you as your company grows or changes. 

Check to see the average response time of support to make sure you’ll be able to reach the company when you need them most. Look to see if the customer support is offered through chat, email, or phone call to find a communication meathod that will work best for you. Having a professional to assist you with your payroll system is priceless, as it can help you solve problems and figure out the best payroll solutions for your company. 

Payroll Services: What to Look for

When reviewing different payroll services, keep this advice in mind to find the best option for your company’s needs. 

For related advice, head to the “Buisness” section of our site.