Are you in the process of starting a new business? If so, you’ll want to create a visual symbol that makes your brand immediately recognizable to customers and sets you apart from your competition. A high-quality logo can help you accomplish that.

Unclear about what goes into a good logo design? Not sure what trends to chase, or what you should include or exclude to create a  great one? We’re here to help!

In this article, we’re covering 2020 logo trends and best practices you should know. So you can create a logo that’s fresh yet familiar and makes people want to engage with your brand.

2020 Logo Design Trends, 5 to Keep an Eye On

Need some fresh inspiration to create your business’s logo? Here are 5 major trends that can help you start off on the right foot.

Simplicity is King

One of the longest-running trends in logo design is simplicity. That’s because simplicity is impactful. Customers are much more likely to remember something simple and clear than a cluttered visual that’s hard to comprehend.

Simple logos are also a lot more scalable. The more visual elements you add to a logo, the harder it is to discern once it’s presented on a different platform in a different size.

One way to embrace minimalism and simplicity in your design is by incorporating simple geometric shapes. Lines, squares, dots, and curves can make a design feel cleaner, clearer, and simpler. They can also provide an often-needed balance to your design.

Animation

One of the newest trends in logo design is animation. It adds a layer of whimsy to any design and can make a brand seem friendlier and more easy-going. To take it a step further, add a cartoon-style layer to the logo to up the whimsy and playfulness of your brand.

Retro is Back

Retro style logos are officially back in 2020. That means retro patterns, color schemes, and fonts. These style elements can give your brand a laidback and approachable vibe.

Specific Colors

This year we’ll also see a number of brands incorporating specific shades of color into their brand. One trending color will be mustard, which has already been popping up in a variety of fashion and design company logos.

That’s because mustard is a warm color that denotes maturity and sophistication in a friendly way. It’s also an effective alternative to gold for any brands looking for a higher-end logo.

Mint will also play a more prominent part in logos come 2020. Mint can help your brand feel more uplifting and fresher with its soft green hue. It’s also versatile. It’s fresh and fun nature makes it great for a variety of brands, including health and wellness, lifestyle, and home.

Lilac, while already popular, will continue to be a trending color in 2020 as well.

Responsive Design

UX design is on everyone’s mind now when it comes to design. This emphasis on user-friendly, functional design will most likely extend to logos. Responsive logos reflect how advanced a company is within the digital space and make branded experiences clear and clean regardless of platform or device. By creating a responsive logo, you can guarantee that your brand always looks polished and professional.

Ready to Create Your Logo?

Creating a visual representation of your brand can seem tricky and complicated. But it doesn’t have to be. By checking out these 2020 logo trends, you can get the inspiration you need to create a dream logo with ease.

Did you find the tips and trends in this article helpful? Need more advice? Check out the rest of our website for more insights.

Did you know that 85% of consumers buy from a certain brand because of the colors used in their marketing materials?

So, if you were thinking of using your favorite color for your logo, think again, as that might not be the best strategy.

Keep reading as we go through the meaning of some of the most commonly used colors in marketing and other tips that’ll be useful for creating your logo. By the end, you’ll have all the tools you need to pick the best colors for a logo!

1. Blue

Blue invokes calmness and confidence. It makes the brand look intelligent, safe and trustworthy. If you want your logo to look professional as can be, this is your color.

Popular for: IT and healthcare

Not so popular for: Food and fashion

2. Red

We all know that red is the color of passion and seduction. This color is often used by marketers because it creates a sense of urgency in the consumer, which many times leads to sales.

Popular for: Sports and food

Not so popular for: Transportation services and baby products

3. Green

As environmental awareness grows, so does the usage of green by brands. This color represents nature, peace, and freshness, and it’s definitely the one to choose if you want to create an eco-friendly brand.

Popular for: Health brands and energy

Not so popular for: Car brands and fashion

4. Orange

If you want your brand to have a friendly image, you should make orange your logo’s main color. It symbolizes energy and boldness, and it’s the ideal one if you want to appeal to young people.

Popular for: Food and entertainment

Not so popular for: Finance and fashion

6. Yellow

Finally, yellow is a very optimistic color, so it’s the way to go if you want to create a joyful, warm image of your brand. This color is also very celebratory and action-oriented.

Popular for: Entertainment and food

Not so popular for: IT and fashion

Choosing the Best Colors for a Logo: Two Extra Tips

As you can see, there are entire definitions behind each color, and that’s something you can’t ignore when designing a logo. But there are other tips you can use in the process:

• Don’t stick to one color

Choosing a palette will give you a lot more freedom when creating other visual pieces. If you’re not sure what other tones go with your main one, simply generate a color palette from images that are connected to your brand.

• Experiment, experiment, experiment

Even if the first logo you come up with looks good, try it out in other colors. This way you can also show your different creations to other people and ask for their opinion. Remember, many heads think better than one!

• Keep it balanced

Too many strong colors and your logo will be overwhelming. Too many neutral ones and no one will notice it. The secret is in finding a balance between the two.

So, What Color Will It Be?

Don’t worry – you don’t have to make the decision right away. But now you are well-equipped to choose the best colors for a logo, so get thinking!

If you’d like to read more articles on how to create the perfect logo, make sure to keep exploring our blog.

Religion and spirituality have taken their hits in recent decades as church attendance dwindles and it becomes more difficult than ever to connect on a real and meaningful level.

Only 50% of Americans report being affiliated or belonging to a specific religion. So how do you get people into the pews and faith in people’s hearts?

Keep reading for church marketing ideas to help fill your church pews and inspire your parishioners.

Answers to Life’s Questions

Individuals usually turn to their higher power and look for God when they are searching for answers to life’s big questions.

Why are we here? What is the purpose of life? Why do bad things happen if there is a God that loves us?

It is often a tragedy or a crisis in life that will have people seeking out the comfort and support of their Creator. Seeking answers after a loved one dies or a personal trial causes strife in their life.

Offering answers and comfort in times of need is a way to gain a personal and intimate connection with those who attend.

Many individuals have never stepped foot in a church or even opened the Bible, they aren’t aware of the incredible comfort and blessings that a spiritual relationship with God can bring to one’s life.

Marketing material that opens the minds and hearts to realize that God is truly their Creator and wants to empower and bless them in the lives they’ve been given will help tempt the curiosity of those looking for answers.

Children and Youth Program

Some of the most successful church programs are geared toward children and youth. Creating a strong and positive youth program can not only attract children to your church but also get parents in the door.

Aside from times of tragedy, children are often the catalyst for adults questioning their own spiritual and religious path. Those who want to provide their children and teens with a strong basis of faith and spiritual guidance will be searching for a church that focuses on and nurtures youth.

Marketing material that promotes your youth programs and speaks directly to the needs and concerns of children in the world today can help pique the interest of children and their guardians.

Children with a strong spiritual and religious understanding and belief are less likely to face many of the problems of society such as addiction, crime, and depression.

In fact, youth with strong spiritual beliefs are 60% less likely to suffer from depression and those that do struggle with it tend to go in remission and find comfort more quickly than those with no religious or spiritual belief.

Church Marketing Ideas for Community Events

There are many community events held throughout the year that you could take advantage of to connect with the people in your neighborhood.

Whether it’s a Christmas carnival or a summer festival, you can always set up a booth or even just have members handing out pamphlets and saying hello. Making a personal connection is important if you want someone to feel comfortable walking into your church for the first time.

Community events can help the members of your congregation make connections with others and personally invite individuals to church activities and Sunday services.

Church Activities and Community Service

One of the best ways to endear your church and your members to the community is to show them some love.

It used to be that the local church was the social and physical gathering place for communities. It was also where the community would turn when there was a need in the neighborhood.

A kind act of service not only improves life for the ones who receive and give the act of kindness but also anyone who witnesses it. Kindness is contagious and you can actually start a revolution of Christlike love by setting an example for the community.

Any act of service you give is an opportunity to connect with individuals and to invite them to your church services and activities.

Social Media Church Marketing Ideas

In today’s world if you want to connect with someone and attract attention, the best place to do it in cyberspace.

Taking advantage of social media and the power of the internet can give your church a worldwide audience. Social media pages for your church can help you engage with thousands of God’s children at the same time.

You can use social media as a great way to attract visitors to your church website where you can tell them about the activities and coming events at your church.

It’s not hard or expensive to create a website or to gain followers and if you are entertaining and informative enough you could even go viral and have millions heading to your website to see more.

If your church doesn’t have a website yet don’t worry it’s easy to do with a church website builder.

Compassion and Christlike Love

One of the most effective ways to get people in the pews of your church is to truly practice what you preach.

Most of the people who walk away from their religion or church do so because of the people in the pews next to them judging them, not because they all of a sudden don’t believe anymore.

If you want to fill your pews you need to do outreach and show love to those who are there every week and those who haven’t been in years. Find a way to show them Christlike love.

If your members are living the gospel and truly trying to live a Christlike life, that power of heaven will do more to get people in the doors than any marketing campaign you could ever hold.

Just look at the Christmas campaign to Light the World where members of the church are encouraged to perform acts of service and love for others in their family, church, community and world.

The internet helps them create a united and inspired effort to love others. They get people in the pews because they loved them first.

Church Marketing Ideas That Inspire

Your church marketing ideas can inspire more than just a few in your neighborhood. Done right you can inspire the world.

Be sure to bookmark our site for easy access to all our inspirational tips.

You’ve spent thousands of dollars developing your product. Wouldn’t it be a shame to ruin its chances by choosing the wrong packaging?

We explore the basics of product packaging.

Things to Consider for Product Packaging

When you’re deciding how to package products, you’ll need to consider several things. Everything from size to budget and how the product will be shipped matters.

Let’s look at 5 different factors.

1. Budget

Packaging for products can get expensive, so it’s important to determine a budget. Knowing how much you can spend will dictate the type of materials you use, as well as the design.

2. Cost of Packaging

You need to determine how much you plan to charge when packaging products. You will need to consider your customers and calculate how much you think they will spend.

3. Packaging Materials

There are many different kinds of materials for packaging. Here are some common types of materials.

Paperboard – Coated white chipboard for folding cartons, trays and sleeves. Lightweight and suitable for food, dairy, pharmaceuticals, hardware items, and retail products.

Corrugated – Paperboard with fluted medium-stock paper laminated to it. Suitable for produce, fragile items, heavy items, subscription boxes, shipping boxes, and e-commerce packages.

Carded Packaging – You will find many options for produce, fragile items or for items that will be hanging on a display.

• Blister packs – Pre-formed plastic packaging, which is used for consumer goods, perishables and pharmaceuticals.
• Clamshells – Packaging that is made from two identical “shells” connected by a hinge.
• Skin packs – The product is placed on a corrugated piece of cardboard. A see-through plastic sheet is then placed on top.

Shrink Films – Flexible, lightweight materials that work well when using printed designs.

Natural Fibers – Natural fibers give your product a cool “earthy” vibe, which may fit well with your brand and company values.

Seamless Tins – Packaging such as candle tins are perfect for shipping a wide range of products. Along with candles, you can ship lip balm, herbs, salves, and waxes.

4. Packaging Design and Branding

Your company has a brand or message you want to send. Packaging products play a role in branding your items, too.

You must determine your target audience. In other words, who is most likely to buy your product? Decide what will appeal most to that audience. The design of a product geared toward tween girls will be quite different than a product for seniors.

The colors, shapes, graphics, logos, and images of the packaging should all work to attract your audience.

And don’t forget the barcode.
A well-designed package isn’t complete without a scannable barcode. Barcodes are essential for selling through retailers and marketplaces like Amazon, and they make your product look professional and retail-ready. You can buy barcodes online in UPC or EAN formats, and get both the number and ready-to-print images to include directly in your packaging design.

5. Transportation and Shipping

Lastly, you need to consider how your products will be transported. Whether you put them on a truck or a plane, or if you deliver them yourself, the design must be functional and allow for easy shipment.

You also want to make sure the packing is durable so your products don’t get destroyed while they’re being shipped.

Packaging Makes the Product

A picture is worth a thousand words. So is product packaging. Use this handy guide to help you choose the right packaging so your products will be a complete success.

If you need more information about branding, marketing, and logo design, be sure to check out our resources and services.