Branding is essential for any business since it’s considered a personality and identifies your product or service. Are you wondering how you can create a brand that stands out from the crowd but not sure how? 

In this article, you’ll learn all about creating a brand and saying goodbye to old and stale branding. Read on to discover 10 tips for creating an identity for your brand and making it pop. 

What Is a Brand Identity

Brand identity contains the visual parts of a brand such as the logo, color themes, and any design that separates one company from another. All of these have a goal in mind which is putting a certain image in customers’ minds. You want to have your brand be recognizable and remembered by customers. 

1. Know Your Target Audience 

When you’re creating a brand, a large mistake many make is not keeping their target audience in mind. 

An example of a target audience:

Age: 25-35

Gender: Female

Location: United States

Education: College Graduate

Income: $30,000-$40,000

When you’re designing your brand, keep your target audience’s demographics in mind such as their age, income, gender, and education level. If you want to dive deeper and really target your audience even more, find their pain points, goals, and motivations when creating your brand.

2. Sell Your Brand

If someone goes to your website, you have about 10-20 seconds to pique their interest. Focus on selling your brand and not your product to really attract and keep your audience’s interest. That’s when your leads turn into sales.

3. Be Consistent

Consumers want to buy from a company that’s familiar to them. When building a brand, you’ll want to make sure that your brand is consistent across all platforms and channels. Whether it’s social media or your website, you’ll want your brand to maintain recognizability. 

4. Research Your Competitors 

Take a look at your competitors and see what branding they’re using for their company and decide what they do well or fail with.

Some things to keep in mind and write down as your research are:

• Quality of products or services
• Competitor’s social mentions or customer reviews
• How they market their business offline and online
• How consistent they are with their identity across platforms

Once you have researched your competitors, make sure your brand stands out, is recognizable, and different from them. 

5. Brand Logo and Tagline

Creating a logo is vital for creating a brand that stands out from the crowd. Your logo will show up everywhere that your business does and will be seen as your identity, so make sure it’s recognizable and clean. 

You’ll want to invest the time and money to make sure your logo is recognizable and piques interest. You’ll want your brand style guide to include:

• Color palette
• Typography and fonts
• Iconography
• Image style
• Web elements
• Logo size

Are you unsure if your branding or logo needs an update? Read on here for 10 signs it’s time your brand gets a new look. 

6. Build Your Brand Message

Let customers know who you are and make them relate to you by having a brand message that’s about 1-2 sentences. This should answer the questions of who you are, what you offer, and why your target audience should be interested. 

7. Reflection of You

You should have your brand be a reflection of you. It’s important to keep your audience in mind as you’re building your brand, but it’s important to keep your type of business in mind as well.

For example, if you’re in graphic design you’ll want to have a clean website and not one that’s too busy or has stiff fonts. Keeping your business in mind is important for your consumers to be able to clearly define what you’re all about. 

8. Have a Brand Voice 

Your brand voice is how your audience responds to you and how you communicate. 

Some examples of a brand voice:

• Conversational
• Professional
• Friendly
• Informative

When choosing your brand voice you’ll want it to make sense for your business and your target audience. Make sure your brand voice is consistent so it’s recognizable across multiple platforms. 

9. Responding to Bad Reviews

Responding to bad reviews is essential to maintaining your brand identity and not letting them hurt your image. Try solving the problem quickly and efficiently to avoid hurting your identity. 

Don’t ever fight with a customer online, that could hurt your image and scare off potential customers. 

10. Reach with Emotion

Depending on your business, you could build your brand by reaching out to your audience with emotion. When you’re writing, you want it to convey a story to your audience they can relate with on an emotional level. 

Explore and find an emotional hook for your advertising, and take your time in doing so. When you put in the time for a strong hook this will pay off in the long run.

For example, a great example of an emotional hook is, say you’re selling exercise equipment, you can showcase success stories showing how happy people are now that the weight’s gone. Think about your products, services, and target audience as you’re coming up with your emotional hook.

Now You Know What Goes into Creating a Brand

Creating a brand can seem tricky but after reading this guide, you should feel comfortable with creating a brand or rebranding an existing brand. Remember to keep each step in mind and really dig deep to learn as much about your target audience as possible for a consistent and powerful branding identity.

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You know that billboards, social media posts, and even promotional products are all great places to include your store’s logo. 

But you want to get a bit more creative than the standard marketing tactics — and strengthen your branding as a result. 

Why not create your own flag for your business? 

Need a bit of help getting started?

Read on to learn the most important things you need to consider when developing your branded flag design. 

Choosing Your Flag’s Shape and Size

Let’s cover the basics of how to design a flag that will command your target market’s attention no matter where you choose to fly it. 

To start, select your flag’s shape and size. 

Would you like a more traditional flag shape, or would you prefer something smaller, like a pennant (triangular) flag?

If you’re including your brand’s logo — especially if that logo is pretty detailed — we strongly suggest you go with a rectangular flag. This is because it offers more space to work with. 

However, if you’re commemorating a special event/sale, or if you’re only including your company’s name, a triangular pennant flag may be your best bet. 

You may even choose to create a string pennant/flag garland that can be hung across a doorway or wall. Each individual, tiny flag can have a singular letter, image, or punctuation mark. 

If you’re planning on placing your flags by the side of the road, you’ll likely need a larger banner flag that can withstand high winds.

Finally, consider if you want the flag to be printed on one side, or on both of them. This largely depends on whether you plan to display the flag flat or if it will be waving in the wind. 

Visual Flag Design Basics

When you’re coming up with flag designs, the most important thing you need to consider is customization. 

We’ve all seen standard flags that simply say things like, “Sale Today,” or “We’re Open.” These basic flag designs might momentarily capture the attention of a consumer, but they’re not unique or interesting enough to make them pull over or wander into your shop. 

In order to make that happen, you have to get creative — while still reinforcing your branding. 

In general, your store’s logo is the best flag design option. It furthers your brand recognition, serves as a guidepost for consumers, and is all your own. Your logo should be the central image of your flag. 

You can opt to include your motto, the name of your store, your hours, or anything else you’d like. Still, be aware that cramming too much onto your flag can be counterproductive. 

Especially since people will see your flag while they’re on the go, we suggest giving them just one image to focus on — your logo. 

Also, think about where you want your logo to be placed on your flag. 

Would you like it right in the middle of the flag, or would it look better in the upper left or right-hand corner? Will you include any text on your flag, or should it exclusively feature your logo? 

If you’re truly struggling with your design, we suggest that you work with a professional flag designer. 

The Impact of Flag Colors 

Whether you opt for a solid-colored background or want to use stripes to involve multiple colors, the shades of your flag design will have a direct psychological impact on the people who see it. 

For example, if you want to advertise a sale or limited time offer, go for reds. If you’re a natural/organic store, choose a light green. If you want to promote a sense of relaxation, rely on blue.

We suggest including no more than three colors (outside of any colors in your logo) for your flag design. You don’t want to visually overwhelm consumers. 

Choose Your Location

Where and how you decide to display your custom flag design is just as important as the way that it looks. 

You can invest in fishing rod holder flag poles to display your flags on the back of your boat. You can have your branded flag framed and use it as a piece of decor inside your shop. You can hang it in your store’s window, outside of your shop, or even put several flags on the interstate or road letting shoppers know where they need to turn to find your store. 

The more creative you can be here, the better. Think beyond the standard flagpole. 

Show models with your flags wrapped around them in your brand’s Instagram photos. Attach your branded flags to your car and go for a drive around your city. Make sure you bring your flag to trade shows to take your booth to the next level. 

You can even include miniature flags as free gifts inside your shipping boxes. 

Ready to Bring Your Flag Design to Life?

Now that you know the most important aspects of good flag design, it’s time to start creating a few options to choose from. 

Remember to create a minimum of three flag mock-ups and let your team — or even your social media followers — vote on their favorite option. 

Still need a little help finalizing your company’s logo design? Use our free online logo maker tool to dream up several potential logos.

Don’t forget to keep checking in with our marketing blog for more tips and tricks on how to make sure your business is cemented in the minds of your target market. 

When you start a small business, your to-do list is a mile long. It’s easy to push things like designing a company logo to the back burner — but you’d be making a huge mistake.

There are tons of reasons that you need to start strong with a recognizable logo. You need your brand to have a big impact right out of the gate.

Design, color, font all play a big role in how you’re perceived and what kind of business you attract. For example, almost 100% of customers make a snap decision based on product color alone.

Learn why and how you need to build a business logo that pops right now — keep reading!

Your Company Logo Is You

You know that saying “a picture is worth a thousand words”? That’s what a logo is all about.

Your logo is all you. When your potential customer spots your mark, they associate it with your values, quality, and service.

Sets You Apart

Did you know the simple Nike swoosh is the most recognized logo in the world? It goes to show that you don’t have to be flashy to distinguish yourself.

Build a logo for your brand that people will remember, one that stands out among the competition.

Fosters Loyalty

You don’t just want to close a sale, you want to build a relationship. Having a strong logo is all about that post-funnel customer care.

Happy customers are loyal customers. Help them find you and promote you with a memorable logo.

Logo Design Defines Your Values

When you’re designing your company logo, you get to know yourself really well. You have to ask yourself a lot of questions and do a deep dive on your brand.

Don’t just slap together random images. Think about what you stand for and who your customers are.

Even if you’re not creative, you can come up with a few images that you feel represent who you are. You can even use guides, like this template, to help put together the right look.

Use Your Logo to Inspire

A strong company deserves a strong logo. Once you figure out what look you’re going for, stand behind it.

Knowing your brand and having a symbol that represents all that you stand for is key to inspire others. Your employees will feel pride and investors will understand your mission and goals.

Makes Branding Easy

Having a great logo makes it easy to brand your business. You don’t have to work too hard to convey who you are.

Put that logo on tons of merchandise and give it out. Get your brand out into the world and in front of potential customers.

Mark Your Business With an Inspiring Logo

There are plenty more reasons why you should make designing a killer company logo a top priority. These should be enough to get you started.

We know you’re now convinced that an amazing logo can take your brand from good to great. If you want to get more ideas, check out our articles on logo inspiration!

There are a lot of businesses out there. In fact, there are 30 million small businesses just on Facebook alone. 

With all these different companies, you may be wondering how you can make your business stand out. Having a logo could be your answer. 

We have outlined the undeniable benefits of recognizable logos for your business in 2019! Start your successful journey with these awesome benefits!

1. Good First Impression

Having a good logo can help make a great first impression on potential new customers. 

A brand logo can actually help a customer decide if they want to buy a product for the first time. The logo is normally one of the first things the customer sees, so you want to make sure the logo is well-designed. 

When designing a logo, you want to make sure you pay attention to all of the details. The font, size, and even the color can give your customer a first impression, so make sure it’s a good one. 

2. Helps With Brand Identity

Having a good logo also helps with having a brand identity. 

If you have the same logo on everything, it helps people associate your product with that brand. This is a great way to create a unique identity for your business. 

Your logo won’t just appear on your products. It will appear on marketing material, websites, a business card, newsletters, and brochures. You want to make sure your logo is everywhere, and you want to make sure that people know what your logo stands for.  

3. Gives You an Advantage Over Your Competitors

Having a logo can give you an advantage over your competitors as well. 

There are so many brands out there on the market, but if you promote your logo, your brand will be promoted as well. Online marketing is key to making sure that customers find your brand, and having an eye-catching, memorable logo, you may beat out your other competitors. 

4. Offers Consistency

Having a good logo also offers consistency. 

This provides a sense of uniformity in your brand, which can be comforting and reassuring to consumers.

Take Apple, for example. No matter which phone they order, it always comes in the recognizable white box with the Apple logo on it. Consumers are buying from a brand that is familiar to them, so they know what to expect.  

5. Helps with Recognition

In addition to all of these, having a logo can really help customers recognize your company.

How many companies do you realize you recognize the logo for? There was even a board game based off of it! 

A professional logo can help improve your brand’s recall value. This means that customers will start to learn what to expect when they see your logo attached to something.  

Design Recognizable Logos Today!

Having a recognizable logo is a key aspect of making sure that your business takes off. 

Without a good logo, your business could get lost amidst all the other businesses out there who do have a logo. 

To design a logo today, make sure that you check out the rest of our website!