It’s getting harder and harder for businesses to thrive without effective marketing strategies. This, in large part, is because the playing field is different now. 

Customers exist predominantly online, and they use online tools to find information about stores they plan to visit in person. The process of reaching your target market online is a complicated, but essential one. 

We’re going to talk about marketing agencies in this article, answering questions like what does a marketing agency do and why you should hire one. Let’s get started:

What Does a Marketing Agency Do?

A marketing agency serves the express purpose of getting your business in touch with customers in a meaningful way. That description is simple, but the process can get a little complicated. 

Working with groups like Tilladelse Marketing Agency can skyrocket the impact that your business has whether you’re just starting out or have been at it a while. 

Let’s take a look at some of the specific functions of marketing agencies. 

Finding Your Market

The first skill an agency brings to the table is the ability to identify who it is that your business should market to. When you’re working mostly with people from your own town or city, it’s relatively easy to know your audience. 

As you scale your business to account for online customers around the world, though, being specific with your target market is a little tougher. It’s essential, though, and the professionals have it down to a science. 

Brand Storytelling

The next important function of a marketing agency is the ability to tell your brand’s story in a way that’s meaningful to the audience. Whether that means using graphic design, video, music, imagery, or something else, agencies can effectively express your brand’s attitudes and ideas. 

Slip-ups in the expression of your brand’s values and image can be extremely costly in the long run. Mistakes can be deadly, and the absence of good storytelling doesn’t give you the chance to succeed in the first place.

Keep Customers Around

Marketing isn’t just about finding and converting new customers. It’s also about making sure they stick around for the long haul. 

Loyal customers are essentially your cheerleaders. They give personal recommendations of your brand, they come back for more, and they’re the ones who deserve recognition and appreciation. 

Establishing those kinds of customer relationships comes with a balance of great customer service and SEO. 

Multi-Platform Marketing

Finding significant success online requires that you push your brand throughout a number of platforms. Whether that means using social media effectively or nailing your SEO campaign, you’re going to have to put in some hard work. 

Marketing agencies understand the nuances of these digital marketing pillars so you don’t have to. Sure, it’s great to have a little background knowledge, but not everyone has the time to break down Google’s search algorithm to a science. 

Looking for More Information?

So, what does a marketing agency do? They get your company out there for all to see. 

There’s a lot more to learn about digital marketing, though, and we’re here to tell you what you need to know. Explore our site for more insight into all things business. 

The best designer handbags stand out because of their aesthetic, colour palette, logo design, and other factors that set them apart.

In short, all the same things that make a logo design successful can make a handbag successful. These are the top handbag trends of 2020, and the top designer bags to keep your eye on.

Simplicity in a Bag

The name of the game for handbags this year is simplicity. Clean lines and shying away from busy patterns are what’s on-trend right now.

Brands like YSL and Naturae Sacra are showing that sleek folds and basic fabrics are timeless. Designers are using simple contrasting colour details or mixing up fabrics to make their bags stand out.

One such bag, Loewe’s ‘Horseshoe’ two-tone suede and leather shoulder bag, uses different fabrics to bring its design to the next level. It really doesn’t take glitter and sequins to make something sparkle — just a little bit of creativity!

Chill Out Time

Another trend this year is a more relaxed feel in the design of handbags. Many designers this year are using slouchier fabrics or big, quilted pillows for a more comfortable and casual style.

Handbags like Maison Margela’s pillow quilted leather clutch and Bottega Veneta’s ‘The Pouch’ large leather gathered pouch look like you could take an afternoon nap on them. Some designers used the casual trend to the extreme.

Isabel Marant’s ‘Warden’ striped canvas tote, for example, seems to be totally gym-ready. And Nannacay’s ‘Beatrice’ tasseled woven straw tote looks like it’s on its way to a picnic in the park.

Logos, Logos, Logos

You always want to consider your handbag’s logo when purchasing a bag. How it’s designed, how it’s printed, and what material is used is a super important part of the design of your bag.

You want to be sure that the bag you choose represents you well. For example, Fendi’s ‘Karligraphy’ leather shoulder bag uses their Karl Lagerfield signature logo as the buckle. That unusual choice completely sets it apart from most other bags of its type.

A different Fendi bag, the ‘Sunshine Shopper’ logo embossed leather tote, takes a different approach. It features the name Fendi printed in huge letters across it, for a completely opposed look and feel.

Jacquemus’ ‘Le Chiquito’ micro textured-leather tote uses their ‘J’ as a focal point of the otherwise simple bag. That’s a great move for design and brand recognition. Fonts are also a huge distinguishing factor for the best handbags of 2020.

Alexander McQueen’s ‘The Story’ bag uses an unusual font and mixed cases to truly set the name “Alexander McQueen” apart from the rest.

Christian Louboutin’s ‘Bing Bong’ gold-tone enamel clutch uses the brand’s iconic red to contrast with the gold of ‘Louboutin’ scrawled in cursive across the clutch. The bag uses two of this year’s hottest trends in perfect harmony.

Keeping It Casual

If you’re looking for a more casual bag, or you want to design packaging for your business to match your own handbag, you can always get custom bags made! Places like in the bag can even help you match your business packaging to your own, to bring your branding to the next level.

Tote bags are always functional, and they never go out of style. And, you can design them yourself, so shopping around isn’t as much of an issue.

Mixing Up Sizes 

The best handbags of 2020 come in many different shapes and sizes. Bigger, oversized bags don’t just look great — they’re useful! You can fit way more of your everyday necessities in a larger bag, so you won’t have to carry a backpack as well. That doesn’t just save space, but it can help save your back as well.

Tiny bags also have your place. You don’t want to be carrying a huge bag on a formal occasion, right?

Miniature clutches, micro bags, and other tiny versions of everyday bags all have their place, and that place is usually the red carpet. Plus, they’re super cute!

It’s All About Embellishment

Chains, rhinestones, tassels, and more — these are the things that can make or break a designer handbag.

Having too many or too few design elements can take a bag from a standout to a mess in a second. For example, chain straps are a great and versatile feature in handbag design.

Contrasting a detail not typically seen in such a feminine object always helps a handbag look a little more interesting than it normally would. That can be seen in Gucci’s ‘Broadway’ python shoulder bag.

Unexpected details we don’t see often in handbags can make a huge world of difference to the appeal of a bag.

Feathers, hearts, and flowers all make appearances on some of the best handbags of this year.

Breaking from the trends might be scary, but it’s also fun to make a statement every once in a while.

Shiny, Shiny Fabrics

Do you know what’s always an eye-catching choice? Metallics. Shiny materials always draw the eye and will bring you compliments galore. Even better if you can check out your reflection in the bag!

Designers this year are using tons of different metallic fabrics in their best designer handbags, such as Chanel, Sies Majan, Bienen-Davis, Proenza Schouler, Marc Jacobs, and L’Afshar.

They use different shades and use them and different ways, but the result is the same — shiny! Some designers have even taken their metallic game to the next level.

Jeffrey Levinson’s ‘Elina Plus’ mirrored rainbow aerospace aluminum clutch is made from aerospace aluminum. It’s not just a handbag — it’s a work of art.

The Best Designer Handbags of 2020

With all the different trends that can make a designer bag stand out, it’s clear what the best designer handbags of 2020 are. Without further ado:

• Ennigaldi Octo Shoulder Mini Bag
• Jacquemus Black ‘Le Chiquito’ Clutch
• Alexander McQueen’s The Story Shoulder Bag
• Dries Van Noten’s Small Metallic Envelope Clutch Bag
• Naturae Sacra’s Arp Mini Two-Tone Leather and Resin Tote

What’s your favourite designer handbag of the year? Is there one you love that’s missing? Contact us and let us know!

Most of us have grown accustomed to the fact that appearances matter (whether we like it or not). The care we place into how we dress and groom ourselves tells people a lot about who we are.

But, the same can be said for brands. Your logo is a crucial part of your brand’s first impression that it makes on your audience, and neglecting a quality design could potentially cause people to not take you seriously.

Logo trends are always changing, though, and it’s important to stay on top of them in 2020.

Not sure where to start? Don’t worry, we’ve got you covered.

Let’s take a look at everything you need to know.

1. Simplicity

In a society where people are constantly exposed to (and often overwhelmed by) an influx of information, simplicity can go a long way. 

This can often mean a color palette of two colors and flat design/copy. For example, a palette of black and navy blue accompanied by the brand name in a company-chosen font is often enough to stand out from your competition.

Since so many brands are in pursuit of doing ‘more,’ sometimes doing less is the best option. 

2. Clean Typography

Luxury brands (or those that come at a premium price) will often benefit most from this. Color is your enemy here, and bold fonts for your brand name are your best friend.

With this trend, a fashion designer may use their brand’s name as a logo with a simple black rectangle behind white text. As previously mentioned, simplicity will be key in 2020. But, utilizing only black and white will convey an aura of grandeur.

For those who need a bit of extra help bringing their ideas to reality, there are plenty of reliable branding services that you can take advantage of.

3. 3D Gradients

On the other end of the spectrum, you can expect to see businesses incorporating both 3D and color gradients into their logo design.

Since this type of logo doesn’t often translate well into print, it’s mostly used by businesses that work in the software or digital marketing industries. As you may expect, it’s rare that you’ll see a logo for these companies on a physical sheet of paper.

If all else fails, though, you could have an alternative logo for print.

4. Throwback Aesthetic

A love for the 80s and 90s has recently seen a resurgence (or perhaps it never fully went away). Cassette tapes, Super 8 cameras, and even vintage-style videogames are relatively commonplace these days.

Brands can take advantage of this by using blocky, colorful text in their logos. Pixel art is also a great way to venture down this path and is sure to capture the attention of those who appreciate the vintage aesthetic.

Keeping up With 2020 Logo Trends Can Seem Difficult

But it doesn’t have to be.

With the above information about logo trends for this year in mind, you’ll be well on your way toward developing one that accurately represents your company in an aesthetically-appealing way.

Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.

Youtube has over 2 billion users. If you want to get them to subscribe to your channel and watch your videos, you have to set yourself apart from the crowd.

One of the ways you can create a more professional-looking channel and get more views and attention is by having a great logo. Your logo shows up when you post comments on other videos and on your channel.

Keep reading to learn how to make a Youtube logo that will help you stand out.

What Elements to Include

Before we get into how to create your Youtube logo, let’s look at what it should contain. You need to combine these three elements if you want to have an amazing logo for your channel.

Bright Colors

People’s eyes are naturally drawn to bright colors or logos that have great contrast. That’s why you’ll want to pick a couple of bright colors to use in your logo. Make sure they don’t clash and don’t have more than two or three or else your logo could end up being too busy.

Simple Design

Speaking of business, you want your logo to be as simple as possible. Think of the simplicity of Youtube’s logo. It’s just the play button but everybody knows what it means.

It’s also important to remember your logo is small when commenting, so people need to be able to see what it is even when it’s small.

Reflects Your Channel

You also need to pick a logo that accurately reflects what your channel is all about. You may be passionate about cats, but don’t put one in your logo if you’re making a gaming channel. Unless, of course, you’re playing games that involve cats.

How to Make a Youtube Logo

Now let’s get into how to make a logo for Youtube. There are really only two steps involved, so you should be able to make a Youtube logo in a short amount of time.

Coming Up with Ideas

Get out a piece of paper and start drawing. Come up with as many ideas as you can, then start narrowing down your options until you have one that you love. Make sure it has the right colors, is simple, and reflects your channel before considering it a final design.

If you can’t draw, don’t worry. You just need to get your ideas out there for this step.

Creating the Logo

There are many free ways online to make a Youtube logo. Visit one of these sites, and you should be able to work quickly to bring your logo to life. Feel free to keep playing with the colors and design until you have one that you believe is perfect for you and your channel.

Need More Help with Logo Making?

Now you know how to make a Youtube logo that can help your channel be more unique and bring in more people to watch your videos and subscribe. As you can see, it takes just a few important elements to put together a great logo.

If you want more help with making a logo for Youtube or anything else, keep reading our blog. It’s full of information that will help you design the most amazing logo for any project.