Ever stopped to marvel at distinct company logos everyone can remember? Almost everyone can, in the blink of an eye, identify the logos for Nike, McDonald’s, Starbucks, and Apple.

Speaking of Apple, did you know its market dominance with smartphones is at 12.1% globally? A big reason behind this isn’t because of the iPhone’s capabilities but of brand recognition. People know the logo, they trust the brand and hence buy their products.

As a small business, this is a good example to follow. That said, you need to have a good grasp of the logo design process companies use since it helps people understand your brand.

Experts don’t make logos on a whim.

There are intricate steps that most logo design professionals follow. Not sure what these steps are? Read on to learn every step and what you can do to make the best logo possible:

1. Discover the Client

One of the first steps to create a logo is for the logo maker to have a long conversation with their client. This meeting helps them learn a lot more about your company’s culture as well as your values and your means of doing business. This allows them to show off that message when designing your company’s logo.

After all, aspiring for a great logo means expressing your company’s values and reflects the ideals you want to show people. You can compare this to an employee with the sole purpose of representing your company in its best possible light while maintaining its distinctive features. You can’t give a good representation without making the wrong assumptions if you aren’t asking for professional help.

Completing this step ensures that the designer creates a logo that you and everyone in your company can relate with. It’s important that they ask the personality you want your brand to project and the kind of customers you have.

2. Discover the Industry

After getting to know your company, the designer then attempts to know your company’s audience and your competition. Knowing the former allows them to have the understanding of the specific kind of logo style you need to appeal to them. For example, working in a market that caters to teenagers needs something mainstream and catchy.

That’s the reason designers will ask for thorough answers when it comes to the customers that you cater to. The more they know about it, the easier it is for them to give the logo your audience can appreciate and get behind with.

Knowing your competition is a more important part of the process. They need to know if there are other logos out there that look similar to something they might design. Doing a logo identical to your competitors’ is a big business blunder, so it’s important that they design one that sets you apart from the key competitors that need your consideration.

3. Discover Logo Usage

This step in the logo designing process is about the designer knowing how and where the logo gets usage. Logo application refers to the different possible uses of your company’s logo. It’s important since it allows the designer to set what can and what cannot happen in terms of the logo’s design perspective.

Web-based companies, for example, can let designers use the full spectrum of the RGB for the logo. After all, the digital devices that view it won’t have problems with the color. It helps the logo stand out but it can become horrible when printed as physical copies.

With this, you need to consult your designer and tell them the medium you’ll use for the logo. This ensures that they only use the ideas your company can execute without having to spend more.

4. Lots of Sketching

Some design schools urge their students to formulate around 100 ideas before deciding the right pick amongst the bunch. It’s a practice that ensures you have a lot of choices. It allows your designer to separate the good ideas you have from the bad ones.

It’s a simple truth but if you want your logo to have the identity it deserves, your designer needs to sketch lots of logo ideas while brainstorming. Once they do, they pick from a handful of decent designs to present to you. It might sound difficult, but the process isn’t that long since it can take less than a minute to sketch each depending on the complexity of the logo.

5. Design Drafts

After sketching, your designer will now pick the top 5-7 of their ideas and create drafts of its designs. They aren’t necessarily the nicest-looking designs but they all have the capability to make you stand out in the industry. They will often present the black and white versions of their designs, keeping them focused on the ideas without the need to gloss over the tiny details.

You need to give them the feedback for the rough ideas. It helps them know which ones are worth refining.

6. Refining Logos

This logo creation process step is the longest. The reason is the fact that it needs lots of back and forth when it comes to the necessary improvements and updates to the drafts they present to you. There are times when you pick one idea from their drafts but it’s often ideal to pick at least three and see where they end up once they get refined.

This is the part where they add the colors and details. It’s up to you if you wish to add, change, or throw away the ideas that don’t appeal to you. Once the final logo gets chosen, you can now help in developing its identity and use it for your company’s sake.

Learn the Logo Design Process Today!

With branding firms asking for at least $1,000-$50,000 to help develop your brand identity, you need to know the logo design process to ensure you get what you pay for. Of course, there are some cheap ones out there but you don’t want to pay those since they don’t give you the best results. It becomes worse if you ask people to do it for free.

It all comes to how much you’re willing to spend. In any case, you often get what you pay for.

Do you need answers for your logo-making questions? Contact us today and we’re more than happy to assist you.

Is your logo optimized to represent your brand and attract customers? Having a killer logo is imperative to your insurance company’s success.

If you’re struggling to create your logo, you’re in the right place.

There are a ton of different ways to optimize your logo, from design to legalities. You can easily get the logo you want by following these tips. Keep reading to learn how to create the perfect insurance logo.

1. Fully Realize Your Identity

Before you even start to design a logo, you need to have a strong understanding of who you are. Consider what your brand stands for, what it represents, and its mission statement.

Who are your ideal customers? What interests does this group have and what are the trends?

Develop a complete profile of your brand’s identity. Then, check out how your competition is using their logos. You can find great Esurance reviews that will give you insight into what customers want.

2. Use Color Science

Did you know that certain colors evoke specific emotions? For example, red signifies boldness, energy, and courage. It also inspires the appetite of viewers.

Decide what emotion you want your insurance logo to evoke.

You likely want potential customers to feel they’re in safe hands with your company. It’s important to come off as a trustworthy company, which happens to correlate with blues and greens.

3. Choose the Right Name

You need to decide if you want your logo to say your business name or a symbol. Some brands, like Coca-Cola, use their name in the logo. They can do this because it’s a unique name, unlike its competitors.

Luxury car brands like Mercedes choose to use a symbol as their logo. The moment you see that emblem on the car, you know what company made it.

Would your insurance company benefit more from a unique symbol? Or is the company name unique and short enough to stand alone?

4. Own Your Logo

If you plan on being a highly successful company, it’s crucial you legally protect your logo. You don’t want your competitor’s ripping off your great logo design.

You can make your logo “ownable” by making every aspect of it unique to your brand. From the font, lines, and colors, every feature should be unique to you.

Then, look into trademarking your logo. If your design hasn’t isn’t being used by anyone else, you can make sure you’re the only one legally allowed to use it.

5. Keep it Simple

It’s tempting to make your logo complicated and intricate to be unique. Unfortunately, you’ll be more successful with a simpler and easy to recognize logo.

Use crisp, clean lines in your logo. Customers shouldn’t have to squint to understand what’s going on in the design. In fact, if they don’t understand what your logo’s saying, they’ll move on to a competitor.

Ready to Create Your Insurance Logo?

Forget hiring a professional graphic design company. You can easily create your own insurance logo by following the tips listed above.

Remember to stay true to your brand’s identity and focus on your customer’s perspective.

Do you need a logo for another business or side hustle? Check out our blog for more tips, tricks, and guides to creating the perfect logo for your brand.

Escapes rooms can generate upwards of $125,000 per year if they manage to just sell out most weekends. Add to that doing well during the week, and with an escape room, you have a recipe for a massive revenue generator.

That being said, given the opportunities escape rooms represent, more companies are getting in on the trend. This is driving up the competition.

If you’re looking to create or already own an escape room, it’s integral that you leverage good branding to cut through the clutter and become a crowd favorite.

The first component of your brand you should be investing your time in is your logo. Below, our team has compiled a list of escape room logo tips to help you create something that will draw in customers!

1. People Should Know What You Are at a Glance

Your logo shouldn’t have to say “Escape Room” on it for people to get a sense of the fact that you’re an escape room.

Therein lies the challenge of utilizing imagery in your logo that communicates effectively. There’s no straightforward solution to being successful on this front.

Our recommendation is to scour the web for escape room logos that are successful at communicating with their imagery and draw inspiration from them for your logo.

2. Leverage Color

Color is an excellent tool when creating an escape room logo as it allows you to invoke emotions in onlookers. Escape rooms are high-intensity. They make you think. They can even be scary.

Use colors like red, black, or purple to convey those emotions.

3. Consider What Makes Your Room Special

Now that you have an idea of what your logo might look like, it’s time to make sure that it doesn’t feel generic.

What makes your room special? Do you have a certain room theme that people request more often than not? Is your escape room’s location somewhere noteworthy?

We recommend incorporating elements of your escape room theme and your city (ex: Los Angeles) into your logo to make it feel original and unique to your area.

4. Steer Clear of Trendy and Aim for Durability

People who built their logo around “hashtags” a couple of years ago are now starting to see the trend die down.

Guess what that means? Their logos don’t make as much sense as they did.

Don’t fall into that trap with the logo for your escape room. Be sure to incorporate elements into it that are sure to stand the test of time so you don’t have to rebrand later.

5. Keep It Simple

At the end of the day, great logos keep things simple. Don’t inundate your logo with tons of elements. Don’t make it difficult to interpret.

Just work to find that balance between simple and unique, and you’ll be sure to create a logo that helps scale your business!

Wrapping up Tips to Create an Escape Room Logo

There you have it! 5 tips you can lean on to create a stunning escape room logo.

If you’re looking for world-class tools to help you with your logo creation journey, look no further than Online Logo Maker. Online Logo Maker has helped over 2 million entrepreneurs create stunning logos. Let us help you too. Get started for free!

With more than 8 million people taking a flight somewhere every day, there are people vacationing and traveling constantly. If you’re trying to compete in the tourism industry, you need to find new ways to brand your company. A few simple branding tips can set you apart from your competitors in an important way.

Here are five ways you could set yourself apart from everyone else in the tourism industry.

1. Be Authentic

When you’re starting a business, you need to deal with the fact that you’re the number one ambassador of your brand. If you’re unhappy or uncomfortable with being out in the public, it’s going to show. If you’re not 100% on board with an idea, people will know.

You need to love the idea of being a travel agent and take your position as the face of the brand seriously.

Use your personality as something to attract people to your company. Show off who you are and what you’re about on Instagram and people will want to go on tours with you for the chance of hanging with you. If you use yourself as one of the attractions for your brand, you get the added bonus of not having to hire another ambassador with also knowing yourself.

If your authentic excitement for tourism comes off in your social media and online profiles, you’ll attract an audience ready to line up for your business.

2. Stay On Message

Every brand needs to have a message and a guiding principle arguing for who they are and what they’re about. When it comes time to give an interview, meet a new client, or talk to a group, you need to always be consistent and on message. If you’re on social media and digital platforms, you need to have the same logo and the same message wherever you go.

It can take years for a brand to take off so don’t be surprised if you need to work hard and repeat your message tirelessly. People may need to see your name and your brand a few times before they’re completely sold on what you’re about.

Every brand on the planet has an ideal customer and an ideal audience. There’s one very specific type of person who your brand is perfect for, and that ideal audience may not be as easy to find as you think. When you stay consistent with your message, you can attract your ideal audience.

Once you’ve attracted them, they will remember you next time they want to travel. They’ll tell their friends how great you are and help to spread the word.

3. Stand Apart From Others

When it comes time to define your tourism business compared to other travel companies, you need to show your uniqueness. It’s essential to show ways that you can impact your clients in a unique way. Your method of doing this should focus on what sets you apart and not what makes you look like every other business.

Give your customers a reason that they should value your brand over others. Figure out what skill you have that other tourism companies don’t have or don’t have time to focus on.

Some tourism companies have a lot of information to offer on their site or while setting up their tour. They might be able to entertain their customers better than other companies by putting together packages that excite and inspire customers.

Think about what you love and what you want from your next tourist trip and offer that to your customers. It’ll be easier for you to communicate with your customers about something you sincerely care about than something you’re still learning about.

4. First Impressions Matter

Remember that in any business, you only get one chance to make a first impression. While you might later decide that you want to rebrand your tourism company, you can only really roll your brand out once. It takes years to build a clientele and if you want to pivot, you’ll have to do so without alienating customers.

If you’re not ready to roll out your brand, take a step back and critique what you want to change. You can’t constantly change your brand without confusing your clients or throwing off your potential clients.

Branding is as important as anything else in business and no changes or movements should be made lightly. Brand yourself once by doing so with a clear message of who you are with a guiding principle, look, and attitude that you’ll feel proud in good times and bad times.

5. Think Two Steps Ahead

Growth is important to any business. When you’re putting together a tourism business, focusing on New York City, Paris, and Jamaica might be the bread and butter of your approach. However, as times change, different cities will meet the needs of a growing audience.

If you’re going to show them Paris, make sure they discover more on your trip.

You need to be constantly looking out for new places your clients will enjoy. If people enjoy working with you once, they’ll want to work with you again, so long as you can always teach them something new.

Stay two steps ahead of your competition by thinking about where your brand will go over time.

Providing every customer with a gift is a great idea so long as you can sustain that cost. If you’ve got 30 clients now, that might not be a big deal. But with 100 clients, you might struggle to keep up with those growing costs.

If you see your competitors tweeting and promoting trips to an emerging locale like Juarez or Berlin, they might have a special deal cut there. Don’t try to compete with them in Berlin. Find your own Berlin deal somewhere where you have connections.

Branding Tips Require Execution

You could have all the smartest branding tips on the planet but they all come down to the unique way you execute them. Without proper execution, you won’t achieve what you want in the industry.

If you want your clients to understand your brand personality starting with your logo, follow our latest guide.