If you own a video marketing company, then you have to communicate to your customers as quickly and efficiently as possible that you’re in touch with their target market, have industry expertise, and can think on your feet outside of the box.

In short, you have to do a lot in a very short amount of time.

If your video marketing logo isn’t strong, looks like everyone else’s, or simply doesn’t exist, you are not going to be able to build your brand.

You’re also telling customers that you don’t know too much about marketing.

So, what can you do to create a logo that draws customers in and helps you seal the deal?

Read on for five of the best tips.

1. Communicate Your Service Variety

The good news is that a video marketing logo offers you much more “real estate” than you might initially think.

Depending on your target market, you likely offer lots of different video marketing services. You need to ensure that potential clients know that.

For example, if you offer whiteboard drawing video services, think about how you can include that in your logo.

You can list your main services in a circle of text around your logo image or firm name. Or, you could create a television screen and list your “services” as credits.

2. Strike A Creative/Professional Balance

This can be tough at first. You want to communicate that you’re the “creative type,” but sometimes the companies and clients you’ll cater to decidedly are not.

As a result, it’s important to focus primarily on just one image. Don’t clutter your logo design, even if you’re filling it with adorable cartoon drawings. Instead, pick the best one and make it work within your name.

3. Make Sure It Works Anywhere

Today, about half of all social videos are watched on YouTube. Since you’re a video marketing company, we know you’re going to upload a promotional video on YouTube.

You’re also going to have social media pages, blogs, photos, Instagram videos…the list goes on.

Can your logo fit the thumbnail image or smaller size requirements and still look good? Make sure it can.

4. Use Color Wisely

Remember that different colors can evoke different emotions. For a video marketing firm, we suggest going with blues or greens.

Both have an authoritative effect, but they don’t read as threatening. They say you can provide solutions.

5. Don’t Forget About Font

Finally, we suggest that you have a unique font created for your company. That way, you’ll stick in clients’ memories a lot better than the 1500 other companies that have also used Helvetica.

Plus, it just furthers the message that you provide solutions no one else does!

You’re Ready To Create A Stellar Video Marketing Logo

Thanks to these 5 tips, you’re ready to create a logo for your video marketing services that’s truly a cut above the rest.

Since you’re the creative type, narrow the many ideas we know you’ve already come up with down by using our online logo maker tool to test them out.

Be sure to keep up with our blog for more industry insights and branding tips!

Over 500,000 new businesses are created each month.

If you’re in the small business loan industry, you’re likely busier than ever. Of course, this also means that things are getting more competitive.

What can you do to stand out? How can you connect with the small businesses you feel will be the most successful? It all starts with creating excellent small business loan logos.

In this post, we’ll discuss how you can use different hues to your advantage.

Know Which Colors To Include…

You’ve probably already guessed that shades of green, often associated with money and sound finances, will be great options for your logo.

But you need to think beyond that in order to craft a unique design!

Using darker blacks and blues communicate a sense of real authority and power to your potential clients. They also resonate well with analytical, practically-minded people — which will likely make up the majority of your client base.

To ensure things don’t look too dark, though, it’s a good idea to use plenty of white, blank space in your design. It’s also a good idea to stick to no more than three colors in your design.

Anything more can make your logo look cluttered. This isn’t a good look for several reasons.

For one, using multiple, contrasting colors can make your design difficult to read. It also just looks unprofessional — like you’re relying on gimmicks, not your glowing reputation, to get customers in the door.

And Which Ones You Should Avoid

You might think that bright, neon, and eye-catching logos will get your small business loan company more attention — and they will.

Just not for the reasons you want.

First of all, brighter colors like reds and oranges have been shown to make consumers more anxious and stressed out. This is because they’re associated with sales, which gets anyone’s heart rate going.

It’s also because of the negative connotations that business owners and entrepreneurs especially will have with these colors. After all, they’re already taking on debt by applying for SBA loans.

They don’t need to be reminded that they’re “in the red” anymore.

While yellows might be a great way to attract impulse buyers, applying for a business loan is not a snap decision. It’s one that requires great thought, thorough planning, and financial commitment from everyone involved.

You want to be sure your logo design attracts customers that are really ready for such a commitment, and colors are the first impression that you’ll give off.

Bring Your Small Business Loan Logos To Life

Thanks to the information here, you can begin to use the psychology of color to your advantage when creating your loan logos.

Of course, some color combinations might not work out as well in real life as they did in your imagination. To make sure you’re not faced with any clashing disasters, use our free online logo maker tool.

Also be sure to read up on our blog, so you can continue to learn more about creating timeless and effective logos — no matter the industry you’re in.

Logos are an incredibly important part of your overall branding strategy.

But is yours really working for you? Read on to find out when it’s time to start creating new logos for your brand.

Your Logo Doesn’t Serve Your Current Market

Let’s say you’re an SEO company, like See All Media. Because SEO is such a fast-paced industry, the services you offer your clients have changed drastically.

You need to be sure that your current logo is an accurate representation of what your brand has to offer, especially if it’s changed.

Always update your logo to it with the target market you’re currently trying to reach.

You’ve Recently Opened Or Re-Branded

Opening a new business or re-branding is an exciting time! It also gives you an incredible opportunity to hit the ground running on your brand strategy.

Your grand opening or re-opening will get lots of potential repeat customers to shop from you. You need to ensure they know where to find you in the future! Your logo will help them to remember you, and to make the connection between your brand and the products you sell.

It’s crucial that you have your logo designed and ready to go by opening day — not two weeks afterward.

Your Logo Is Dated

If you’ve been in business for many years, you know just how much the market has changed since you first opened your doors.

Why shouldn’t your logo evolve, too?

Plus, a design trend that was popular in the late 80’s just isn’t going to resonate with the shoppers of today. While it’s good to avoid overcommitting to trends, it’s important to be aware of the expectations and design preferences of your target market.

Your Logo Isn’t Effective

Lastly, it’s time for a new logo if you feel like your current one just isn’t getting the job done.

A good way to tell?

If you have a physical storefront, take a walk outside. How does your logo look? Is it visible from far away? How many people do you notice glance up at it as they pass? How many customers ask you about it?

If you’re an online-only business, you can even poll your social media followers and ask what they think about your logo.

Either way, you’ll be able to tell if it’s time for a change from the responses of the most important people — your customers.

Design New Logos Today

As you can see from this post, there are lots of reasons why your brand or the businesses you manage may need new logos.

But just knowing your logo doesn’t work isn’t enough. You also have to have a plan to act!

That’s where we come in. Read through our helpful branding and design blog to get even more information on what it takes to create an effective and unique logo. Then, use our free online logo maker tool to get started on creating your own!

Looking to create new logos for your casino?

If so, you’re on the right track. With over 500 casinos in the United States, you can’t just rely on luck anymore if you want to beat out your competition.

You need branding.

But how can you come up with creative, impactful, and fun logo ideas for your casino?

Read on to find out.

1. Keep the Wheel Spinning

If your current logo design isn’t working, it might be because it’s not showing action.

Even a stack of dollar bills sitting on a table isn’t as engaging as someone pulling a lever on a slot machine, saying “cheers” with their friends at a blackjack table, or celebrating a huge win.

Always keep your design active, not passive.

2. Avoid Cliches

When it comes to logo design, it can sometimes be tough to figure out what’s a brilliant idea, and what’s been done to death.

In general, if you can come up with your idea in less than two seconds (spades, gold coins, a red playing card heart) it’s not a winner.

Instead, focus on going outside the box. If your casino has a unique story, or if a funny incident inspired you to open it, create a logo off of that.

It will be all your own, and you’ll have a great way to connect with customers when they ask about it.

3. Go Bold

The customers that come through your doors are already willing to take a chance. So why shouldn’t you do the same on your logo?

We suggest going for a little humor, as well as using bright and bold colors to attract attention.

The last thing you want is for your casino’s logo to look exactly like an accounting firm’s logo. No wild nights ever began with a visit to your accountant.

4. Communicate Your Brand

Some casinos are more upscale, while others make it a goal to be more accessible to everyone. Some casinos want to cater to local clients, while others want to be the destination!

Whoever your casino most wants to target, your logo should connect directly with them. If there are local sports teams in your area, use the same or similar colors in your new logos.

Or, consider including pictures of local landmarks.

For a wider audience, be sure to…

5. Use Your Letters Wisely

There is so much you can do with the letters of your casino’s name.

Why not have each letter represent a different game, machine, or other form of entertainment your casino offers?

One letter could be decorated with a pack of cards, another with an illustration on free bets, and another could be filled with drawings of some of the best items on your menu.

Variety is key — make sure you’re communicating in your casino’s new logos everything that you have to offer!

You’re Ready to Create New Logos for Your Casino

Thanks to this post, we know you probably have lots of ideas spinning around like a slot machine inside your head!

To make sure you pick the best possible logo, use our free online logo maker tool to test out all your potential options before deciding on the perfect one.

Also, to get more information on the best branding and logo ideas, be sure to read up on our blog.

Make this the year you get as lucky as your customers!