Let’s be real: when it comes to businesses, everyone does judge a book by its cover.
That’s why promoting your logo and brand are some of the most important marketing methods around. However, many businesses don’t know the best way to get started.
Interesting in promoting your own logo and brand like never before? Keep reading to discover the best marketing tricks around!
By now, you know that what your customers really crave is content. But certain forms of content marketing are more effective than others.
To a customer, the most valuable content is the kind that helps them out. This includes infographics, “how-to” videos, or even just blogs that help them save money.
Once you help someone out, they will be likelier to remember who you are. And if your website and other content is sporting a memorable logo, they will remember that logo as well.
Social Media Icons and Backgrounds
In our increasingly digital world, more people interact via social media than ever before. Because of this, details like your social media avatars and backgrounds are a crucial part of your online identity.
That’s why you should incorporate your logo into social media. As marketing goes, it’s simple and eloquent: people will see that logo every time that you make a post. And when someone shares your content, even more people will notice your logo.
This is a good “two for one” strategy because it builds awareness of your brand and your logo at the same time.
So far, we have focused on digital marketing. But for local marketing, there is nothing quite as effective as promotional marketing.
In fact, research by Promotional Products Association International found that after receiving a promotional product, 79% of consumers are likely to research the brand. And 83% of people are likelier to do business with the company that gave them something.
To really show off your logo, you can give away useful items like t-shirts, drink holders, and custom pins. These items satisfy your customers and also serve as conversation starters, turning those happy customers into ambassadors for your brand.
When you want to really build your brand, you don’t have to do it on your own. In fact, one of the most effective methods is to embrace influencer marketing.
As the name implies, this is all about finding a relevant online influencer and getting them to help promote your product. Some influencers may only want promotional products in return, but others may require direct payment.
When you have a popular influencer building your brand and showing off your logo, it can do wonders for your online appeal. Such influencers are the real tastemakers of the digital age, and this is your chance to win over a large chunk of their fans.
Marketing Tricks: The Next Level
Now you know the best marketing tricks to build up your logo and brand. But do you know who can help you completely redesign your logo?
We specialize in helping companies stand out in a crowded digital landscape. To see how we can help you redesign your brand, check out our online Logo Maker today!