With so many startups and short-lived businesses how do make your business successful. Standing out from the crowd is the key. You have to come up with new ideas, make a lasting impression and grab attention.

Domed labels can make your branded products stand out from your competitors’ products. Learn the best uses of domed labels here.

What Are Domed Labels?

Domed labels are urethane coated stickers. The coating is a clear raised surface that creates a 3-D effect.

The labels have a backing that covers an adhesive layer. The adhesive sticks to most sound surfaces.

Custom domed labels can be designed and printed in many shapes and colors. Custom artwork means these dome labels can match your logo and branding. They can also carry messages and other information.

Advantages of Domed Stickers

Domed labels stand out because of their 3-D effect. The domed surface creates a glossy look that makes an otherwise standard label, much more eye-catching.

The urethane coating protects the label making it much more durable than a basic paper or polyester label. The coating is protective. It’s soft, cushioning effect means it can withstand bumps and knocks.

As the label is resistant to UV rays it does not fade or yellow as quickly as conventional labels. The labels can be wiped to refresh them if dirt or dust covers them. The result of this protective coating is that the label underneath doesn’t scratch or wear as alternative labels do.

Scratches or even small dents don’t cause permanent damage to domed labels. The resin is self-healing after a little while.

1. Fridge Magnets

Domed labels are attractive looking and so can be used for promotional messaging. A domed label can be attached using the adhesive backing to a magnet. The result is a promotional fridge magnet.

Using your logo or promotional message, you can turn a domed label into a fridge magnet that will keep your brand in front of your customers. Fridge magnets have a long life and so you get excellent brand exposure very cost-effectively.

2. Pins

A domed label can be attached to a pin backing. The result is an attractive eye-catching pin. Use it to promote your brand or for identification.

A durable pin can be used to identify members of an organization, an award or commemorate an occasion. Pins are often sought after and the more eye-catching the better.

3. Medical and Hygiene

In environments where visibility and quality are important a domed label is especially appropriate. Medical applications are an example of this. They can be used to label medical equipment, drugs, and facilities.

The wipe-clean surface and durability communicate high standards and reliability. Where hygiene standards are important a domed label is perfect. They are excellent in washrooms, hospitals, and dental surgeries.

4. Electrical Appliances

Labels on electrical appliances often need to be attached to the appliance to label buttons or to give instructions for use. A domed label is a perfect solution. They are durable and so stay on the appliance throughout its life.

Electrical appliances are often designed to be aesthetically attractive. Consider the clean lines of a washing machine or audio-video equipment. Labels need to be in keeping with this appearance so domed labels are often used.

Labeling of buttons and user instructions are some of the common uses of domed labels. Many of these appliances will be cleaned from time to time with a damp cloth so labels need to be wipeable and durable.

When appliances are high tech the labels need to reflect this too. The 3-D effect is in keeping with this. The labels are also soft and pleasant to the touch making them ideal as covers for buttons.

5. Computer Equipment

High technology computer equipment needs labels that are in keeping. The glossy appearance goes well with shiny metal and glass equipment. The domed surface emphasizes the label underneath and so strongly communicates the brand or logo.

In premium products such as high technology products, a poor-quality label can undermine the brand. A domed label exudes quality, enhancing the perception of value.

6. Tools

Tools of various sorts require labels. These include safety instructions, operating instructions, branding, and logos. An adhesive domed label can fulfill these needs.

The durability of the labels means they can be used in dirty, dusty and even grimy environments. They can be easily cleaned along with the tools with no detriment to their appearance.

Tools sometimes take a great deal of rough treatment. Domed labels have a robust surface so that most bumps and knocks have little effect. The cushioning effect can be protective to some extent.

When tools are used in environments where there are chemicals that would damage conventional labels these labels can be damaged, cease to be legible and cease to be useful. Domed labels last longer, stay clear and legible and in fact continue to be attractive and eye-catching.

7. Door Buffer

Doors, cupboards, and drawers sometimes close noisily especially if they have automatic closures. The noise is unpleasant but noise also indicates that over time this might be damaging to the wooden door or drawer.

Domed stickers can reduce this noise and also the impact. Apply the self-adhesive sticker to the door or surround where the wood makes contact. The soft durable surface cushions the surface.

Furniture manufacturers and kitchen fitters can use these buffers to create a quality, quiet feel to door and drawer closers. It’s also a convenient and discrete place to put a logo for the manufacturer or contractor to brand their work.

8. Chopping Board Feet

A kitchen chopping board needs to be stable and steady when used for chopping food with a sharp knife. Placing domed stickers in four locations on the underside of a chopping board creates a stable base that won’t move. The slightly soft surface of the domed sticker provides a slight adherence to the countertop preventing the chopping board from moving.

9. Vehicles

Domed labels can be applied to the painted surfaces of motor vehicles of all sorts. They are an effective means of branding, post-production. This is something that dealerships will often want to do but without being detrimental to the massive investment in car design.

The labels appearance can replicate high gloss vehicle paint. They are also durable withstanding external weather conditions.

Stand Out

Use a domed label when you want to stand out from the crowd. They are a step above other labels. Chose domed labels for eye-catching quality and durability.

Check out our blog for more great branding ideas.

Being a photographer in the digital age means you’re responsible for a lot more than capturing and editing images. You’re probably also a one-person marketing department, sales team, and web designer.

If you’re working hard to fill all of these roles but are still having trouble getting your art discovered, the problem may lie in your search engine optimization strategies.

If that sounds like some web development jargon that you don’t know what to do with, don’t worry. We’ve rounded up 4 tips about SEO for photographers that can help your site climb the Google ranks.

1. Optimize Your Photos for Web

This is a rookie mistake that can have huge consequences for photographers. Whenever you upload an image to your website, resist the urge to use the full-sized, high-resolution version.

Instead, opt for a compressed image. If you don’t, people will click away from your site because they’re tired of waiting for pictures to load. This increases your bounce rate, which is bad for SEO.

2. Use Alt Titles and Tags

Did you know that you can hide important keywords in your photos that help search engines identify them? These keywords are called Alt tags and Alt titles, and they’re the things that help your photos show up in an image search results page. The process for adding them in is different for every web platform but is usually very simple.

3. Produce the Right Kind of Content

It’s fairly common knowledge at this point that putting out regular content—via a blog, podcast, or social media network—helps people to find your business online. But did you know that you need to be careful about the type of content you create? As a photographer, you need to make sure that every piece of content is relevant and showcases your work.

Want to write a blog post about taking your kids strawberry picking? Awesome! But you need to make sure it includes beautiful images of the event and keywords that will help your post show up when people search for lifestyle or family photography.

As an added bonus, when people find and enjoy your content, they’ll share it on their websites and social media profiles. This helps you build natural backlinks, making quality content production a two-for-one SEO strategy.

4. SEO for Photographers: Is It Worth Outsourcing?

If you’ve gotten to the bottom of this list and aren’t sure you want to tackle the SEO challenge by yourself, that’s okay too! Tons of small businesses and independent entrepreneurs outsource their SEO to an idea agency.

To decide if this is the option for you, take a close look at your available budget and compare it with the time and frustration it would take you to do it yourself. If you can make more money taking photos in the time you would have spent on SEO than it costs to hire someone else, the choice is clear.

Boosting Your Search Rankings Helps People Find Your Art

SEO for photographers can be the difference between business growth and stagnation. So make sure to follow these tips to help future fans of your work discover you online!

Short on time but want to get started right away? Take a look at our 15 minute SEO checklist.

The color of a brand is one of the first things we notice when we look at a logo. In fact, colors have a psychological effect on how we react. 

That’s why choosing the best colors for logos is so important. These colors will have a longlasting effect on your brand and marketing. 

When we think of successful companies like McDonald’s, we imagine red and yellow. Amazon is black and yellow, while Facebook is blue. Picking the right color can help your business make a lasting impression.

The right logo colors can improve a customer’s brand perception and enhance your client base. Continue reading to learn how to choose the best colors for logos.

Less is More

When it comes to creating a logo, choosing fewer colors is best. This is because too many colors can make it difficult to print your logo on different backgrounds. You will also need your logo to look good at various sizes.

For example, if you were to make a label with your logo on it. It should be just as identifiable at that size as if it were on a t-shirt or printed wall decal. This is known as scalability.

Having only a few colors on your logo makes it easier to be consistent with your brand. Repetition is key when it comes to marketing. If you are able to use the same colors on all of your products and merchandise, it will stick better in your customer’s minds.

Know Your Industry

Before you can create your logo and choose colors, you must first understand your target audience and what will appeal to them. Knowing what appeals to your demographic will affect what colors you use along with how your logo will look overall.

The colors you use have a strong impact on who you are trying to attract. So be sure to research your industry before picking a color. In fact, each color has its own psychological meaning.

For example, red is a color that evokes power, passion, and strong energy. Pink is considered a more feminine color and tends to make us think of vulnerability, love, and tenderness. Green is fresh and reminds us of nature, growth, and prosperity.

The shade of the color you choose can also determine its meaning. So keep that in mind.

How Will it Look?

Depending on where you will be printing your logo, on a t-shirt, paper, or decal, the colors you choose may look different. This is because the ink of your printer may not be as complex as the digital color palette you’ve chosen for your logo. 

Find a professional graphic designer who can help you choose colors that look great no matter what medium you put your logo onto. Sometimes it’s better to go with simpler colors so that they are easier to reproduce.

Best Colors for Logos

We hope this guide helps you choose the best colors for your logos. Each brand is unique and some colors may work better than others for your industry. With some research and strategic planning, you’ll find the perfect colors for your business!

Looking for more tips on improving your logo? Check out our blog for more amazing ideas.

When converting a design concept into a properly printed graphic, several potential pitfalls could cause your work to turn out differently than you might expect or hope. 

Let’s look at the origin of these issues, and some tips to avoid running into them altogether.

A Little Bit of Color Theory

First, let’s cover how creating colors works. There are two fundamental models of color – additive and subtractive. 

The additive color model concerns adding different wavelengths of light, starting from black. Think about pointing different colored lights at a wall to mix the colors – this is additive color since you’re adding light together to get the desired color.

Additive color works differently from what many people are used to since the three colors of light needed to get white light are red, green, and blue.

The subtractive color model centers around subtracting different wavelengths of light, starting from white light. Remember, white light contains the entire spectrum of colors – this is why a prism can refract it into a full rainbow. 

By subtracting different colors from white light, you can get a specific color. Think about shining a white light through a red piece of glass – by removing all the other colors, you end up with red light.

How Does This Effect Making a Printed Graphic?

All things that use light to create color operate on the additive color model. That means your computer monitor, your phone, a movie projector; anything that puts out light.

Meanwhile, anything that doesn’t put out light, or incorporates pigment, uses the subtractive color model. Examples include things like a printed graphic t-shirt, text on a page, or a pretty rock. 

Those who work in print and design have to work around this, which can be tricky. Most displays can show a little over 16 million colors, but most printers can only print a few thousand, and the ranges of colors for each don’t necessarily overlap.

So Why Does Your Design Look Weird?

There could be a lot of reasons your design looks off. The colors in your printer don’t match the colors of your screen. Two colors that may be meaningfully distinct in the RGB color space (on your screen) could be identical to one another in the CMYK color space (in print). 

Consider converting an image to black and white – often, two completely different colors will end up the same shade of grey. Colors overlapping, as above, can lead to a print design losing meaningful visual boundaries. 

How Do You Design A Printed Graphic That’s Error-Free? 

1. Change the Color Space in Your Design Program

You can limit the color space you work in for creating your designs and match it to your materials. For instance, if your printer uses cyan, magenta, yellow, and black (also called ‘key’) ink cartridges – you would change your design program to the CMYK color space.

2. Color Separations

If your target is screen printing (as on t-shirts), you’ll want to look into color separations. Color separations are the complex process of converting a multi-colored design into a sufficiently limited gamut to print efficiently.

A talented designer can take you through this process without losing the feeling of the original.

3. Rework Your Thematic Pallete for Contrast

As mentioned above, colors that have a sharp contrast on the screen may not have that contrast in CMYK. Print off a color card with primary and secondary thematic colors of your design to check their visual contrast.

4. Start Small, Go Big

When in doubt, start your design process with a more limited gamut. You can always adjust to having more colors to work with, but the reverse is often quite a painful process.

5. Black and White

Finally, you should always check how your design will look when converted to either pure black and white or grayscale. This tip goes double for logos, which may need to be embossed (depth doesn’t have a color).

Even traditional graphics should at least get a cursory glance with a grayscale filter. After all – you never know how the emphasis in your design might change when viewed in a different light.

Remember, Simple Does Not Mean Bad

If you find yourself drowning in the minutiae, trying to separate a finely detailed design for your printed graphic into distinctive enough blocks to be recognizable, even though you can only use three colors, remember that you can keep it simple. 

The human visual process loves engaging imagination; turning craters on the moon into faces, and clouds into fantastic creatures. So in this world of ever-increasing complexity, a pocket of minimalism and simplicity can draw the eye. 

Are you looking for help with your logo? Check out our blog for practical advice you can use and try out our logo maker today!