Your personal branding lives in every detail of your business life. Including your email signature. It can be an extremely useful tool. For example, if you add your logo and many contact options – such as telephone, address, Twitter and Facebook page – to your email signature, you may strengthen the professional contact. Just by making it easier to get in touch with you and your company people feel that they can trust you.
So we are going to help you add a logo to your signature at Gmail, Outlook and Yahoo. Let us show you how to enable these options and make your email look more professional.
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Is “a picture worth 1,000 words?” Yes – if you have the right pictures.
Today, people have an attention span of fewer than nine seconds, or less than a goldfish. As a result, images are more important than ever, especially on social media.
A large part of the brain is focused on visual processing, allowing humans to process images at an incredible speed. The human brain can recognize a familiar object in only 100 milliseconds, making images the perfect way to communicate in today’s short-attention world.
Images Get Your Audience’s Attention
Social media is a crowded space, and using images is a great way to grab attention. A social media post accompanied by a photo is ten times more likely to get engagement.
Because our brains respond so quickly to images and color in comparison to other types of information, an image is an almost irresistible draw on social media.
Of course, to truly get the attention you want, you have to share images that are of interest to your target audience. If you’re focused on college-aged men, you don’t want to share pictures of families with children. Instead, you want to find out what visuals matter to your prospects and fans.
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If you are on a tight budget and need extra strength to your small business growth, you are not alone. Who hasn’t been in this situation before, right? So in order to help you out, I selected some great free tools that may give you a hand.
What are the online tools that you are using in your day to day? If you’ve never thought much about it, believe me: this is fundamental to the smooth running of things. Free tools or even Freemium are really good to give you an idea of what the tool could make for you and if it is a rentable option, you can decide to pay for it in the future.
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Yes, this is another great opportunity to grow your business. But what is it? Brand positioning aim to convince consumers of your products advantages against competition. And usually requires the specification of a set of attributes and benefits and a “mantra” (the essence or promise of the brand).
As Nanette Newbry states on one of her posts at Comet Creative Blog: “Brand positioning is about standing out from the noise. A solid brand positioning will help you make a lasting impression on your clients, provide memorable customer interactions and drive product/service value.”. However it is important to emphasize that brand positioning is a process, not a one time marketing action.
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