If you are on a tight budget and need extra strength to your small business growth, you are not alone. Who hasn’t been in this situation before, right? So in order to help you out, I selected some great free tools that may give you a hand.

What are the online tools that you are using in your day to day? If you’ve never thought much about it, believe me: this is fundamental to the smooth running of things. Free tools or even Freemium are really good to give you an idea of what the tool could make for you and if it is a rentable option, you can decide to pay for it in the future.

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Yes, this is another great opportunity to grow your business. But what is it? Brand positioning aim to convince consumers of your products advantages against competition. And usually requires the specification of a set of attributes and benefits and a “mantra” (the essence or promise of the brand).

As Nanette Newbry states on one of her posts at Comet Creative Blog: “Brand positioning is about standing out from the noise. A solid brand positioning will help you make a lasting impression on your clients, provide memorable customer interactions and drive product/service value.”. However it is important to emphasize that brand positioning is a process, not a one time marketing action.

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Previously, I’ve talked about how to choose the right color for your brand and logo design showing credibility. But beside color psychology, the color circle is what will help us choose the complementary colors. Which end up by turning our projects into harmonic combinations.  

Complementary colors are the ones that work well together exhibiting an attractive color scheme. In order to have a harmonic design I’ll introduce you to some new terms on color theory. So, today we are going to discover some concepts about color harmony. Continue Reading

We always receive questions about how to use and adapt a logo on a Facebook cover and other social media. That’s because cover images take up the majority of what a user sees first above the fold when they go to a business page.

First of all, we need to set up the image size. Yes, people are always in doubt about the size of each social media cover image. So today we will clear it up. If you’re designing a Facebook cover photo, the recommended size is 851 x 315 pixels. For Google+ cover it should be 1080 x 608 pixels,  for Twitter it’s 1500 x 500 pixels and LinkedIn’s 1400 x 425 pixels.

But how to get this size and put my logo on it? Easy! I’ve listed below 5 tools that will help you to create a very nice cover for your social media. You will be able to choose the one you like the most. Just don’t forget that your logo needs to be in high resolution for a better result. If you do it, you will get a very nice cover which follows your branding strategy. It’s very important to keep the consistency of your brand through every social media, ok?

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