Doesn’t matter if you are big or small. You are a brand. And to make it emerge on your field and market you need to use some branding strategy. Branding is the visual strategy that every entrepreneur must consider for the business recognition and growth. Brand is how people interpret your business. So, defining and positioning the perception of your name and products on the market is essential.

Maybe you don’t think this is something you should worry about. However, in 95-99% of private companies cases branding is the differential for growth, new clients and the market approach. Doesn’t matter how cool is your product. If you don’t create an identity to it and start spreading this information, your company is not going to rise. So pay attention to this branding tips to stand out.

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That’s it. 2016 is almost over and we couldn’t end up the year without giving you the best free mockups of the year. As we like to share and indicate nice and good free stuff, it wouldn’t be different now. Freebies for everyone now and in 2017!

Happy New (Freebies) Year!

Glass Bottle 

Coffee

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Yeah, we have come to our last part: Colors. If you followed all the steps and articles towards the credible logo – which is the best option – you know it’s just missing colors. It’s not about being the most shiny, creepy or cool, it’s about meanings and relation to your brand personality (again!).

Colors

The power to affect feelings and emotions. That’s why you need to understand how colors work and what they mean to make the right approach. Tip: Try not to exceed three colors unless it’s the intention. Look at your logo in one-, two- and three-color versions before you decide.

The Loyola University in Maryland showed that 80% of brands are more recognized because of their colors and the way it relates to emotions. Keep in mind that the color you choose will stablish the way you are noticed. For example, luxury brands use silver, gold, black and white for a sophisticated image. And restaurants like Pizza Hut and Burger King abuse of red as a stimulation to hunger.

In brief we have this general guidelines:

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Are you ready for step 4? We are heading to the credible logo finale. But no spoilers are allowed at this point. Today we are going through typography tips. Hope to help you choose the right font for your logo to transmit the right message and match the personality of your brand with the type’s personality.

Typography

Rule number one is legibility. You should imagine this logo from an outdoor to a business card size. Thus it has to be easily readable or identified, there is a rule made by the designer Jessica Hiche that I love. It’s called “rule Il1”. When you decide to use a Sans Serif font, type (i) on uppercase “I”, a lowercase (L) “l” and the number one  “1” side by side to see if you can distinguish them. In case you don’t, the ideal would be to change it so you don’t have comprehension problems. 

Typography style, as everything else we are discussing, need to represent your company. Each type has its personality, so pay attention to match the adjectives you defined to your brand at the planning step with the typography options. Some types are elegant, others are informal, others traditional. Based on Dan Mayer’s study and article I’ve come to this families and meanings:

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