Consumers are tired of “irresistible” unreal sales and promises. Inside an ultra connected world with more and more demanding customers, brand activation is gold. Because the success of a brand is totally bonded to trust.

Yeah, trust. Trust is what guarantees that people will get what you promise (or even more!). If your company worries more about value, objectives and great content it has much more meaning for customers than any great advertising.

However, is not that simple to build a trustful relationship with your customers. You have to be exceptional and upon delivering the right product at the right time you need a differential among your competitors. Continue Reading

Doesn’t matter if you are big or small. You are a brand. And to make it emerge on your field and market you need to use some branding strategy. Branding is the visual strategy that every entrepreneur must consider for the business recognition and growth. Brand is how people interpret your business. So, defining and positioning the perception of your name and products on the market is essential.

Maybe you don’t think this is something you should worry about. However, in 95-99% of private companies cases branding is the differential for growth, new clients and the market approach. Doesn’t matter how cool is your product. If you don’t create an identity to it and start spreading this information, your company is not going to rise. So pay attention to this branding tips to stand out.

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That’s it. 2016 is almost over and we couldn’t end up the year without giving you the best free mockups of the year. As we like to share and indicate nice and good free stuff, it wouldn’t be different now. Freebies for everyone now and in 2017!

Happy New (Freebies) Year!

Glass Bottle 

Coffee

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Yeah, we have come to our last part: Colors. If you followed all the steps and articles towards the credible logo – which is the best option – you know it’s just missing colors. It’s not about being the most shiny, creepy or cool, it’s about meanings and relation to your brand personality (again!).

Colors

The power to affect feelings and emotions. That’s why you need to understand how colors work and what they mean to make the right approach. Tip: Try not to exceed three colors unless it’s the intention. Look at your logo in one-, two- and three-color versions before you decide.

The Loyola University in Maryland showed that 80% of brands are more recognized because of their colors and the way it relates to emotions. Keep in mind that the color you choose will stablish the way you are noticed. For example, luxury brands use silver, gold, black and white for a sophisticated image. And restaurants like Pizza Hut and Burger King abuse of red as a stimulation to hunger.

In brief we have this general guidelines:

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